Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language DOI Creative Commons
Emma Joenpolvi, Gary Mortimer, Frank Mathmann

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 20, 2024

ABSTRACT This research investigates the effect of language on marketing circular luxury products. Circular economy principles are becoming important for brands as consumers demand more and sustainable alternatives to traditional However, literature is divergent whether communicating with products leads positive or negative consumer outcomes. due perceived incompatibility sustainability luxury. influence used in sales descriptions second‐hand (Study 1) effects communication social media 2) establish impact engagement. Our analysis combined N = 921,939 observations demonstrates that product posts lead decreased a major problem this can be overcome by using predominant locomotion, progress‐focused creates regulatory fit products, increasing Theoretically study shows importance locomotion Luxury marketers utilise their brand increase engagement these

Language: Английский

Digital Technologies in the Sustainable Design and Development of Textiles and Clothing—A Literature Review DOI Open Access

Martina Glogar,

Slavenka Petrak, Maja Mahnić Naglić

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(4), P. 1371 - 1371

Published: Feb. 7, 2025

This paper examines the digital transformation of textile and fashion industry, focusing on alignment with sustainability principles through integration Industry 4.0 technologies. The introduction highlights urgency transitioning from conventional production methods to innovative, digitally enabled systems that promote a circular economy resource efficiency. main research questions address contribution elements sustainable solutions, directions digitalization within apparel sector, significant impact technologies achievement goals. theoretical framework in industry emphasizes need for green facilitated by reduce environmental impacts. concepts, as discussed Concept Textile Apparel Sector, are revolutionizing such IoT, AI, blockchain, enabling traceability, customization, energy-efficient operations. also explores evolution into high-tech highlighting advances CAD-CAM systems, printing, 3D improve precision, waste, support practices. In its conclusion, crucial role interdisciplinary collaboration, regulatory frameworks, investment skills development overcome challenges implementing It posits strategic embrace ecosystems is essential creating resilient aligned societal

Language: Английский

Citations

1

Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language DOI Creative Commons
Emma Joenpolvi, Gary Mortimer, Frank Mathmann

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 20, 2024

ABSTRACT This research investigates the effect of language on marketing circular luxury products. Circular economy principles are becoming important for brands as consumers demand more and sustainable alternatives to traditional However, literature is divergent whether communicating with products leads positive or negative consumer outcomes. due perceived incompatibility sustainability luxury. influence used in sales descriptions second‐hand (Study 1) effects communication social media 2) establish impact engagement. Our analysis combined N = 921,939 observations demonstrates that product posts lead decreased a major problem this can be overcome by using predominant locomotion, progress‐focused creates regulatory fit products, increasing Theoretically study shows importance locomotion Luxury marketers utilise their brand increase engagement these

Language: Английский

Citations

0