Innovation as a market domination strategy in Canadian nanotech firms

Revista Política y Ciencias Administrativas., Journal Year: 2025, Volume and Issue: 4(1), P. 6 - 23

Published: Jan. 13, 2025

This article proposes to understand the concept of “innovation” as an eclectic whose different meaning vary according contextual and organizational factors. The definition is studied from websites 22 Canadian nanotechnological enterprises. adopted epistemological position qualitative interpretative, reasoning method inductive which allowed emergence new dimension innovation. In that way, results presented in this research contribute extension existing knowledge on strategy interpretative analysis reveals four meanings innovation: innovation market domination strategy, a creative process value commitment. Additionally, we suggest nanotechnology enterprises focus strategies based development nanomaterials more than finished products. Our discussion built around multidimensional nature challenges regarding transferability other sectors.

Language: Английский

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Unveiling Psychosocial Factors Influencing Metaverse-Associated App Adoption: Acumens from fsQCA Approach

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 15

Published: April 3, 2025

Language: Английский

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Adverse impacts of metaverse-induced cognitive biases on the immersive shopping experience: A conceptual model developed from a qualitative approach

Technology in Society, Journal Year: 2025, Volume and Issue: unknown, P. 102916 - 102916

Published: April 1, 2025

Language: Английский

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Metaverse business transformation: four companies’ virtual experiences

Management Decision, Journal Year: 2025, Volume and Issue: 63(13), P. 349 - 371

Published: April 29, 2025

Purpose The huge curiosity and the imitation effect that metaverse generates among companies lead towards first experiments touching all main processes of organization in search new sources value or for improving existing sources. However, little is known about how to drive business transformation brought by consciously, this may thus hinder adoption technology. This paper aims sustain formulation implementation illustrating a theoretical matrix four practical approaches. Specifically, first, allows better understanding phenomenon discussing two directions (the “what” as goal “why” focus transformation) must be considered when formulating transformation. Second, actionable approaches “how”) illustrate different pathways implementing Design/methodology/approach study adopts an inductive research approach, leveraging multiple case design address scarcity empirical data on conceptual guided selection European companies. In way, each company was placed quadrant represented specific approach Data collection included secondary initial placement within matrix, unstructured interviews capture nuanced insights into observation with experts. Findings reveals distinct metaverse-driven “how”): absorptive innovation desorptive transition engagement branding approach. Practical implications provides guidelines immersive technologies managing organizational change incorporate their operations. particular, highlights need core units, rather than IT departments, adoption. Social suggests policymakers support through incentives, hubs collaboration ecosystems while stressing cultural crucial fully realizing metaverse’s long-term potential. Originality/value examines emerging context investigating organizations can effectively It adapts extends initially designed transformation, incorporating from studies undertaking initiatives. offers navigating metaverse.

Language: Английский

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The evolution of organizations and stakeholders for metaverse ecosystems: Editorial for the special issue on metaverse part 1

Decision Support Systems, Journal Year: 2024, Volume and Issue: unknown, P. 114353 - 114353

Published: Oct. 1, 2024

Language: Английский

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Metaverse advertising and promotional effectiveness: The route from immersion to joy

Decision Support Systems, Journal Year: 2024, Volume and Issue: unknown, P. 114386 - 114386

Published: Dec. 1, 2024

Language: Английский

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