Published: June 28, 2024
Language: Английский
Published: June 28, 2024
Language: Английский
Research Square (Research Square), Journal Year: 2024, Volume and Issue: unknown
Published: April 5, 2024
Language: Английский
Citations
0Springer proceedings in business and economics, Journal Year: 2024, Volume and Issue: unknown, P. 446 - 451
Published: Jan. 1, 2024
Abstract The popularity of short-form video platforms and content creation tools has grown significantly in recent years, leading to increased consumption travel-related visual content. A growing number potential tourists are actively engaging with travel videos (STVs). While previous studies have highlighted the importance music STVs, research mechanisms frameworks investigate its impact remain unclear. Therefore, this study develops a model based on resonance theory Stimulus-Organism-Response (SOR) model, aiming influence congruity various elements (e.g., tempo, copywriting, style, destination attributes) within STVs presented social media. Through scenario-based experiment, attempts confirm role aesthetics as key factors evoking emotional shaping users’ behaviour. findings could also suggest that directly sharing intentions impulsive intentions. These expected provide valuable insights for marketers creators.
Language: Английский
Citations
0Journal of Internet Commerce, Journal Year: 2024, Volume and Issue: 23(3), P. 284 - 327
Published: July 2, 2024
Language: Английский
Citations
0Journal of Technology in Behavioral Science, Journal Year: 2024, Volume and Issue: unknown
Published: July 29, 2024
Language: Английский
Citations
0Published: June 28, 2024
Language: Английский
Citations
0