Social Commerce and Customer-to-Customer Value Co-Creation Impact on Sustainable Customer Relationships DOI Open Access

Abdullah Abdulaziz Alhumud,

Ibrahim A. Elshaer

Sustainability, Journal Year: 2024, Volume and Issue: 16(10), P. 4237 - 4237

Published: May 17, 2024

The advent of social commerce (SC) has transformed the landscape online consumer behavior, emphasizing significance customer-to-customer relations in shaping sustainable relationships with customers. This research investigated intricate between dimensions, particularly suggestions and recommendations, forums communities, ratings reviews, their influence on value co-creation (C2CVCC) customer (SCRs). A questionnaire was designed administered to 635 respondents. We examined psychometric properties measurements subsequently applied partial least squares as a structural equation modeling method (PLS-SEM) for hypothesis testing. findings revealed that dimensions SC significantly impact C2CVCC, reviews playing pivotal role. Furthermore, C2CVCC emerged substantial mediator path SCRs. empirical analysis showcased strong support proposed model, robust coefficients (β) p-values confirming direct indirect effects. These offer valuable insights businesses seeking leverage interactions enhance SCRs digital era. Understanding dynamics within context become essential marketers aiming thrive today’s competitive marketplace.

Language: Английский

Investigating Behavior of Using Metaverse by Integrating UTAUT2 and Self-efficacy DOI

Ali Shakir Zaidan,

Khalid Mhasan Alshammary,

Khai Wah Khaw

et al.

Lecture notes in networks and systems, Journal Year: 2023, Volume and Issue: unknown, P. 81 - 94

Published: Jan. 1, 2023

Language: Английский

Citations

9
Harnessing Technological Innovation and Artificial Intelligence in Iraqi Commercial Banks to Achieve Sustainability DOI
Mustafa Khudhair Hussein, Nahran Qasim Krmln, Hakeem Hammood Flayyih

et al.

Lecture notes in networks and systems, Journal Year: 2024, Volume and Issue: unknown, P. 280 - 296

Published: Jan. 1, 2024

Language: Английский

Citations

2
Symmetric and asymmetric modeling to boost customers’ trustworthiness in livestreaming commerce DOI
XinYing Chew, Alhamzah Alnoor, Khai Wah Khaw

et al.

Current Psychology, Journal Year: 2024, Volume and Issue: 43(31), P. 25874 - 25892

Published: July 3, 2024

Language: Английский

Citations

2
Metaverse Applications and Its Use in Education DOI

Abdullah A. Nahi,

Arkan A. Ghaib, Ahmed Abd Aoun Abd Ali

et al.

Lecture notes in networks and systems, Journal Year: 2023, Volume and Issue: unknown, P. 61 - 80

Published: Jan. 1, 2023

Language: Английский

Citations

6
Social Commerce and Customer-to-Customer Value Co-Creation Impact on Sustainable Customer Relationships DOI Open Access

Abdullah Abdulaziz Alhumud,

Ibrahim A. Elshaer

Sustainability, Journal Year: 2024, Volume and Issue: 16(10), P. 4237 - 4237

Published: May 17, 2024

The advent of social commerce (SC) has transformed the landscape online consumer behavior, emphasizing significance customer-to-customer relations in shaping sustainable relationships with customers. This research investigated intricate between dimensions, particularly suggestions and recommendations, forums communities, ratings reviews, their influence on value co-creation (C2CVCC) customer (SCRs). A questionnaire was designed administered to 635 respondents. We examined psychometric properties measurements subsequently applied partial least squares as a structural equation modeling method (PLS-SEM) for hypothesis testing. findings revealed that dimensions SC significantly impact C2CVCC, reviews playing pivotal role. Furthermore, C2CVCC emerged substantial mediator path SCRs. empirical analysis showcased strong support proposed model, robust coefficients (β) p-values confirming direct indirect effects. These offer valuable insights businesses seeking leverage interactions enhance SCRs digital era. Understanding dynamics within context become essential marketers aiming thrive today’s competitive marketplace.

Language: Английский

Citations

1