Sustainability, Journal Year: 2025, Volume and Issue: 17(7), P. 3111 - 3111
Published: April 1, 2025
Improving green behaviors has become an essential strategy for organizations due to its significant impact on organizational reputation, competitiveness, and performance. However, there is still a lack of understanding how managers perceive innovation practices in emerging economies. Therefore, this study examines whether are motivated, or deem it ethical responsibility, have social pressure, improve behavioral strategic control moderates these relationships. Based data from 236 Chinese firms, our results indicate that top management motivation, pressure significantly enhance within organizations. contrary expectations, we found strategies negatively moderate the relationship between support behaviors. Moreover, do not responsibility Interestingly, findings reveal strengthen findings, recommend maintain balance ensure effectively contribute sustainable practices.
Language: Английский