The Metaverse Strategy of the Walt Disney Company DOI Creative Commons
Rui Jiang

Journal of Education Humanities and Social Sciences, Journal Year: 2024, Volume and Issue: 43, P. 66 - 72

Published: Dec. 26, 2024

The Walt Disney Company has explored the potential of metaverse as a future frontier for digital experiences and storytelling. With advancements, especially in immersive technologies, aimed to capitalize on its vast intellectual property (IP) portfolio creative universe. However, despite early efforts, including collaborations with key players like Epic Games Apple Vision Pro, faced challenges, seen dissolution division 2023. This paper explores commercialization opportunities business model innovations within metaverse, analyzing Disney's strategic partnerships distribution network. Through SWOT framework, analysis highlights leveraging character library while also addressing threats posed by emerging competitors. research provides insights into evolving landscape, offering comprehensive understanding Disney’s positioning implications growth audience engagement.

Language: Английский

Are you ready to be treated innovatively? The composite influence of service innovation in scenic hotels on customers’ post-stay revisit intention DOI
Shengmin Liu,

Yu Mei,

Pengfan Cheng

et al.

Current Psychology, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 25, 2025

Language: Английский

Citations

1

FinTech knowledge as drivers of higher education students’ FinTech entrepreneurial intentions: Insights from stimulus-organism-response theory DOI
Tran Van Trang, Pham Thi Thanh Hong, Thi Loan Le

et al.

The International Journal of Management Education, Journal Year: 2024, Volume and Issue: 22(3), P. 101027 - 101027

Published: July 17, 2024

Language: Английский

Citations

7

Achieving a Sustainable Future by Analyzing Electric Vehicle Adoption in Developing Nations through an Extended Technology Acceptance Model DOI Creative Commons
Razib Chandra Chanda, Ali Vafaei-Zadeh, Haniruzila Hanifah

et al.

Sustainable Futures, Journal Year: 2024, Volume and Issue: unknown, P. 100386 - 100386

Published: Nov. 1, 2024

Language: Английский

Citations

6

Assessing Cybersecurity Awareness Among Bank Employees: A Multi-Stage Analytical Approach Using PLS-SEM, ANN, and fsQCA in a Developing Country Context DOI
Razib Chandra Chanda, Ali Vafaei-Zadeh, Haniruzila Hanifah

et al.

Computers & Security, Journal Year: 2024, Volume and Issue: 149, P. 104208 - 104208

Published: Nov. 12, 2024

Language: Английский

Citations

4

Opening a career door!: The role of ChatGPT adoption in digital entrepreneurial opportunity recognition and exploitation DOI
Cong Doanh Duong, Phan Thanh Hoa, Bích Ngọc Nguyễn

et al.

International Journal of Information Management Data Insights, Journal Year: 2025, Volume and Issue: 5(1), P. 100326 - 100326

Published: Feb. 3, 2025

Language: Английский

Citations

0

Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach DOI
Ali Vafaei-Zadeh, Davoud Nikbin,

Li Ling Thiew

et al.

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2025, Volume and Issue: unknown

Published: March 10, 2025

Purpose This study aims to model the purchase intention of virtual reality hardware using cognition-affect-conation (CAC) model, which integrates psychology and consumer behavior research explain how individuals' thoughts, emotions intentions influence their behaviors. Design/methodology/approach Data were collected from individuals aged 18 above who had no prior experience with hardware. A total 330 valid responses obtained residing in Malaysia analyzed partial least squares (PLS) approach. Findings The validates that vividness, perceived ease use, usefulness, enjoyment utilitarian value have a positive impact on attitude. Vividness, significant relationship satisfaction, while usefulness values negative satisfaction. Furthermore, underscores correlation between attitude is confirmed. Lastly, moderating effect individualism satisfaction towards Practical implications findings provide valuable guidance for designers marketers, offering effective strategies enhance brand promotion, user retention sales through skillful integration Originality/value enhances understanding acceptance regarding by incorporating affective aspects into cognitive factors including as factor. It addresses an important gap landscape immersive industry, particularly concerning within Malaysian context.

Language: Английский

Citations

0

To adopt or not to adopt mobile health applications? A study among Generation X mobile phone users in a developing country DOI
Subramaniam Tavintharan, Ali Vafaei-Zadeh, Haniruzila Hanifah

et al.

Journal of Health Organization and Management, Journal Year: 2025, Volume and Issue: unknown

Published: April 16, 2025

Purpose This study utilizes the extended technology acceptance model (E-TAM) to explore key factors influencing behavioral intention of Generation X (Gen X) users in Malaysia adopt mobile health applications (MHAs). Design/methodology/approach A total 252 responses were gathered from Malaysian Gen population through an online survey using a non-probability purposive sampling technique. Data analyzed SmartPLS software validate proposed framework and provide logical foundation for achieving study’s objectives. Findings The results reveal that perceived system quality (PSQ), experience (PXS), ease use (PEOU), playfulness (PPF), usefulness (PU) attitude are all positively associated with MHAs. Originality/value research extends TAM by introducing novel constructs – PSQ, PXS PPF forming E-TAM analyze MHA adoption, perspective not previously explored context. From practical standpoint, this provides actionable insights enhance adoption MHAs among Malaysia’s pivotal population. findings aim guide development engaging user-friendly mHealth improve self-care capabilities increase user satisfaction.

Language: Английский

Citations

0

A Serious Game to Promote Water–Energy–Land–Food–People (WELFP) Nexus Perception and Encourage Pro-Environmental and Pro-Social Urban Agriculture DOI Open Access

Sukanya Sereenonchai,

Noppol Arunrat

Sustainability, Journal Year: 2025, Volume and Issue: 17(9), P. 4148 - 4148

Published: May 3, 2025

Urban agriculture is key to sustainable city development, particularly through public engagement with the Water–Energy–Land–Food–People (WELFP) Nexus. This study examines effectiveness of serious games in enhancing WELFP understanding and promoting pro-environmental pro-social behaviors. A game-based learning model was developed using Stimulus–Organism–Response (SOR) Easy–Attractive–Social–Timely (EAST) frameworks, along Revised New Ecological Paradigm (NEP) Scale. The simulates real-world urban challenges foster participatory decision-making. survey 200 practitioners, analyzed via structural equation modeling (SmartPLS 4.0), found that perceived timeliness (PT) usefulness (PU) significantly influenced both livelihood value (PT: p = 0.000; PU: 0.006) users’ attitudes toward game 0.038). While enjoyment positively affected attitude (p 0.002), it negatively impacted revealing a trade-off between fun practical relevance. Perceived ease use improved 0.000) but did not affect attitude, suggesting emotional matters more. Both strongly predicted intention engage game. Post-game reflections highlighted need for cross-sector collaboration, strategic resource use, access real-time data, responsive crisis management. Participants also stressed importance awareness, civic responsibility, volunteerism advancing community-driven agriculture. These findings highlight balance educational depth sustainability.

Language: Английский

Citations

0

Effects of interactive loading interfaces for virtual reality game environments on time perception, cognitive load, and emotions DOI Creative Commons
Yi-Ting Huang,

Chih-Chieh Hsu,

Tzu‐Hsuan Wang

et al.

Frontiers in Virtual Reality, Journal Year: 2025, Volume and Issue: 6

Published: May 15, 2025

As virtual reality (VR) games are data-heavy, not only do they take time to load, but wearing a VR headset while waiting can also cause anxiety and agitation in players. This study thus focused on the design of loading interfaces, which is an underexplored area research. We investigated how different levels interaction visual stimulation affect users’ psychological behavioral responses. Drawing theories perception stimulus-organism-response (SOR) model, we designed interfaces for integrated with physiological data collection module. Questionnaire surveys were used collect from 58 participants their emotions, perceptions, cognitive load experience interactive non-interactive interfaces. The results showed that shortened times, increased positive emotions decreased negative users waited game load. Additionally, less negatively affected by stimulation, whereas improved emotional response. These findings expand application SOR theory experiences highlight importance interactivity elements optimizing experience, contributing better understanding user needs environments.

Language: Английский

Citations

0

Internet of Things adoption and manufacturing firms’ performance: the role of innovation capabilities DOI
Ali Vafaei-Zadeh, Davoud Nikbin,

Thenmozhi Danaraj

et al.

Journal of Manufacturing Technology Management, Journal Year: 2025, Volume and Issue: unknown

Published: May 16, 2025

Purpose This study investigates key factors influencing IoT adoption in medium- and large-sized Malaysian manufacturing firms examines its impact on organizational performance, with innovation capabilities as a moderating factor. Design/methodology/approach A survey of 486 enterprises Malaysia was conducted using an online questionnaire. The data were analyzed partial least squares structural equation modeling (PLS-SEM). Findings identifies perceived compatibility, security concerns, expected benefits, government support, market uncertainty, usefulness, ease adoption, resistance to change drivers integration. enhances both operational financial strengthening this relationship. Practical implications Manufacturers should prioritize maximize IoT-driven performance gains. raises awareness among stakeholders about the critical benefits. Originality/value fills gap by integrating TOE HOT-Fit frameworks provide comprehensive model adoption. It also uniquely capability moderator, offering new insights into how firm performance.

Language: Английский

Citations

0