Advanced MCDM Techniques and Emerging Trends for Marketing Applications DOI
Anuradha Yadav, Swati Sen,

Gowri Lakshmi Vanapalli

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 26

Published: Dec. 13, 2024

Decision-making in businesses, especially marketing, is increasingly becoming complex. The number of parameters that decision-makers need to evaluate numerous. Modern decision-making requires feeding customized inputs (such as stakeholder preferences) and dealing with ambiguity uncertainty, amongst others, based on the problem. This necessitated development advanced mathematical statistical techniques. chapter focuses Fuzzy Grey Methods, Utility-based preference modeling methods, ranking evaluation-based methods. Several examples from marketing domain are discussed for understanding scenarios which methods can be applied. By integrating sophisticated analytical techniques handle imprecision, non-linear relationships, heterogeneous data sources, businesses expected develop more adaptive, intelligent processes go beyond traditional linear approaches.

Language: Английский

Evaluation of Operational Efficiency in China’s Pharmaceutical Industry and Analysis of Environmental Impacts DOI Creative Commons

Jiaqiang Sun,

Anita Rosli, Adrian Daud

et al.

Economies, Journal Year: 2025, Volume and Issue: 13(4), P. 90 - 90

Published: March 27, 2025

The pharmaceutical industry is a cornerstone of national economies and plays critical role in public health. However, China’s faces significant challenges, including regional disparities development. existing research on operational efficiency evaluation primarily focuses financial or innovation metrics, lacking comprehensive approach. Moreover, studies the environmental impact often rely limited set indicators, failing to offer holistic understanding how factors influence efficiency. This study aims address these gaps by comprehensively evaluating analyzing broader To achieve objectives, employs Three-Stage Data Envelopment Analysis method combined with Principal Component evaluate across 31 provinces China, considering both dimensions.The findings reveal that overall has improved annually, gradually narrowing. Specifically, capability environment have positive efficiency, while living standards openness exhibit negative correlation. Additionally, current conditions northwestern region are found be conducive development industry. first integrate three-stage data envelopment analysis principal component analysis, constructing framework for relationship between results provide empirical evidence policymakers aiming enhance

Language: Английский

Citations

0
An SDG composite index based on Hierarchical DEA and Cooperative Game Theory DOI Creative Commons
Sebastián Lozano, Alejandro Saavedra‐Nieves

Socio-Economic Planning Sciences, Journal Year: 2025, Volume and Issue: unknown, P. 102219 - 102219

Published: April 1, 2025

Language: Английский

Citations

0
DEA-based index systems for addressing the United Nations’ SDGs DOI
Vincent Charles, Ali Emrouznejad

Environmental Science & Policy, Journal Year: 2024, Volume and Issue: 162, P. 103950 - 103950

Published: Nov. 18, 2024

Language: Английский

Citations

1
Inequalities in the level of sustainable development in the European Union countries DOI Creative Commons
Małgorzata Ćwiek,

Beata Pater,

Paweł Ulman

et al.

Economics and Environment, Journal Year: 2024, Volume and Issue: 90(3), P. 935 - 935

Published: Dec. 17, 2024

The aim of the research is to assess degree differentiation sustainable development in European Union countries 2015-2019 and group EU by level sustainability. In order achieve stated goal, a linear non-linear ordering selected variables included four orders that constitute development: social, economic, environmental, as well institutional political, was carried out. As result ordering, groups were distinguished. procedure preceded construction synthetic variable. Ward's hierarchical method, based on Euclidean distance, used method. data analysis came from Eurostat database. out shows significant inequalities countries. This applies integrated approach assessment individual orders. rankings each differ significantly other, overall greatest correlation between institutional, political order. Research results show leaders include Sweden, Finland, Denmark, Austria, Estonia. At other pole are Greece, Bulgaria, Cyprus Romania.

Language: Английский

Citations

0
Advanced MCDM Techniques and Emerging Trends for Marketing Applications DOI
Anuradha Yadav, Swati Sen,

Gowri Lakshmi Vanapalli

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 26

Published: Dec. 13, 2024

Decision-making in businesses, especially marketing, is increasingly becoming complex. The number of parameters that decision-makers need to evaluate numerous. Modern decision-making requires feeding customized inputs (such as stakeholder preferences) and dealing with ambiguity uncertainty, amongst others, based on the problem. This necessitated development advanced mathematical statistical techniques. chapter focuses Fuzzy Grey Methods, Utility-based preference modeling methods, ranking evaluation-based methods. Several examples from marketing domain are discussed for understanding scenarios which methods can be applied. By integrating sophisticated analytical techniques handle imprecision, non-linear relationships, heterogeneous data sources, businesses expected develop more adaptive, intelligent processes go beyond traditional linear approaches.

Language: Английский

Citations

0