Determinants of consumer purchase decisions of plant-based milk alternatives: the role of preferences for product attributes DOI
Wenfan Su, Zhifeng Gao,

Songhan Li

et al.

China Agricultural Economic Review, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 14, 2024

Purpose The study aims to investigate consumer preferences across 25 attributes of plant-based milk (PBM) products and examine the key predictors underlying mechanisms purchase decisions PBM alternatives. Design/methodology/approach This employed a multidimensional approach determinants purchasing decisions. Drawing on data from 819 online surveys conducted in Jing-Jin-Ji region China 2021, we measured specific other individual characteristics. Purchasing were framed as two-stage process – decision (frequency) how much pay (WTP). Least Absolute Shrinkage Selection Operator (LASSO) model was utilized these dimensions separately, selected incorporated into OLS linear Heckman’s regression analyses establish mechanisms. Findings findings indicate that consumers exhibit strong preference for freshness absence spoilage, followed by taste experiences such aroma. Preferences preservation significantly increase frequency PBM, while calorie content has negative significant impact. preservation, aroma processing methods can also WTP. vary categories. Social influence, knowledge advertising exposure positively impact Consumers with low food neophobia tend be more responsive product-related factors, freshness, methods, their Originality/value contributes extant literature comprehensively examining provide practical implications marketers policymakers, highlighting strategic product attributes, segments marketing levers effectively target cater

Language: Английский

Exploring Consumers’ Technology Acceptance Behavior Regarding Indoor Smart Farm Restaurant Systems: Focusing on the Value-Based Adoption Model and Value–Attitude–Behavior Hierarchy DOI Creative Commons
Kyuhyeon Joo, Jinsoo Hwang

Systems, Journal Year: 2025, Volume and Issue: 13(3), P. 189 - 189

Published: March 8, 2025

This study examines consumers’ technology acceptance behavior regarding indoor smart farm restaurant systems focusing on the value-based adoption model and value–attitude–behavior hierarchy. More specifically, explores effects of benefits (i.e., perceived naturalness, psychological benefits, healthy well-being, enjoyment) sacrifices fee, risk, food technophobia) value. also probes influence value attitude intentions to use relationship between use. The data were collected from 360 respondents in South Korea. analysis results indicate that all benefit factors positively affect value, whereas only technophobia negatively affects among sacrifice factors. Lastly, aids formation attitude, while have a positive

Language: Английский

Citations

0
Determinants of consumer purchase decisions of plant-based milk alternatives: the role of preferences for product attributes DOI
Wenfan Su, Zhifeng Gao,

Songhan Li

et al.

China Agricultural Economic Review, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 14, 2024

Purpose The study aims to investigate consumer preferences across 25 attributes of plant-based milk (PBM) products and examine the key predictors underlying mechanisms purchase decisions PBM alternatives. Design/methodology/approach This employed a multidimensional approach determinants purchasing decisions. Drawing on data from 819 online surveys conducted in Jing-Jin-Ji region China 2021, we measured specific other individual characteristics. Purchasing were framed as two-stage process – decision (frequency) how much pay (WTP). Least Absolute Shrinkage Selection Operator (LASSO) model was utilized these dimensions separately, selected incorporated into OLS linear Heckman’s regression analyses establish mechanisms. Findings findings indicate that consumers exhibit strong preference for freshness absence spoilage, followed by taste experiences such aroma. Preferences preservation significantly increase frequency PBM, while calorie content has negative significant impact. preservation, aroma processing methods can also WTP. vary categories. Social influence, knowledge advertising exposure positively impact Consumers with low food neophobia tend be more responsive product-related factors, freshness, methods, their Originality/value contributes extant literature comprehensively examining provide practical implications marketers policymakers, highlighting strategic product attributes, segments marketing levers effectively target cater

Language: Английский

Citations

1