Published: Jan. 1, 2024
Language: Английский
Published: Jan. 1, 2024
Language: Английский
Foods, Journal Year: 2025, Volume and Issue: 14(4), P. 699 - 699
Published: Feb. 18, 2025
The current study examines the impact of health claims on consumer preferences and willingness to pay (WTP) for functional snack bars, focusing anti-inflammatory antioxidant properties. Through an experimental auction involving 175 participants, this investigates how providing clear information product benefits influences interest WTP while analysing role individual consciousness (HC) in shaping these preferences. results indicate that detailed positively affect bars compared standard options. Although both attract interest, no significant difference was observed between two, suggesting similar perceived value distinct benefits. However, highly health-conscious consumers demonstrate a stronger preference options, indicating HC specific claim valuation. These findings underscore importance effective health-related messaging promoting foods suggest general may resonate more broadly with than specialised ones. This study's enhance knowledge foods, especially offering valuable insights manufacturers aiming implement targeted marketing strategies public initiatives focused healthier dietary choices.
Language: Английский
Citations
1Elsevier eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 171 - 208
Published: Jan. 1, 2025
Language: Английский
Citations
0Future Foods, Journal Year: 2025, Volume and Issue: unknown, P. 100625 - 100625
Published: April 1, 2025
Language: Английский
Citations
0Future Foods, Journal Year: 2025, Volume and Issue: unknown, P. 100635 - 100635
Published: April 1, 2025
Language: Английский
Citations
0Published: Jan. 1, 2024
Language: Английский
Citations
0