Analysis of the Influence of Perception and Operational Services on Electric Car Purchase Decisions in Jabodetabek DOI

Igleysias Rheinhart Hutabarat,

Dewi Nusraningrum

Published: Jan. 31, 2025

Objective: The purpose of this study is to examine how attitudes, subjective norms, behavioral control, perceived utility, and convenience use, as mediated by operational services, affect decisions buy electric cars in the Jabodetabek region.Methodology: This falls under area quantitatively based explanatory research. Customers who deal with different brands automobiles make up research population. 105 responders made sample analysis. Smart PLS software version 3.0 was used analyze data using Structural Equation Modeling (SEM) approach.Results: results demonstrate that people's purchase vehicles are considerably favorably influenced their usefulness. However, norms ease use do not have a favorable significant impact on decision purchase. Furthermore, even while services thought be more than sufficient, they neither mediate nor relationship between an car attitude, use.Conclusion: Operational cannot usefulness, control decisions. remain important aspect ensure consumer satisfaction.

Language: Английский

Analysis of the Influence of Perception and Operational Services on Electric Car Purchase Decisions in Jabodetabek DOI

Igleysias Rheinhart Hutabarat,

Dewi Nusraningrum

Published: Jan. 31, 2025

Objective: The purpose of this study is to examine how attitudes, subjective norms, behavioral control, perceived utility, and convenience use, as mediated by operational services, affect decisions buy electric cars in the Jabodetabek region.Methodology: This falls under area quantitatively based explanatory research. Customers who deal with different brands automobiles make up research population. 105 responders made sample analysis. Smart PLS software version 3.0 was used analyze data using Structural Equation Modeling (SEM) approach.Results: results demonstrate that people's purchase vehicles are considerably favorably influenced their usefulness. However, norms ease use do not have a favorable significant impact on decision purchase. Furthermore, even while services thought be more than sufficient, they neither mediate nor relationship between an car attitude, use.Conclusion: Operational cannot usefulness, control decisions. remain important aspect ensure consumer satisfaction.

Language: Английский

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