Journal of Association of Arab Universities for Tourism and Hospitality,
Journal Year:
2023,
Volume and Issue:
25(1), P. 208 - 226
Published: Dec. 1, 2023
This
research
aims
to
explore
the
relationship
between
green
marketing
and
hotel
image
in
Hurghada
Sharm
El
Sheikh.the
study
employed
snowball
sampling
approaches
collect
data
from
448
participants,
problem
represented
a
lack
of
information
regarding
effectiveness
improving
hotel's
repeat
business.The
paper
also
adds
what
is
already
known
about
literature.Additionally,
it
concentrates
on
customer
loyalty
hospitality
business
contributes
developing
related
areas.Three
hypotheses
were
examined,
all
which
gleaned
previous
literature
analysis.SPSS,
its
23rd
iteration,
was
used
conduct
statistical
analysis.The
done
December
2022
February
2023.Finally,
finds
that
there
significant
image,
but
no
loyalty.This
suggests
managers
should
encourage
actively
involving
visitors
establishment's
environmentally
conscious
activities
while
demonstrating
ways
individuals
may
contribute
positive
change.
Airlangga Journal of Innovation Management,
Journal Year:
2023,
Volume and Issue:
4(2), P. 147 - 157
Published: Dec. 8, 2023
Determining
the
priority
level
of
acceptance
MyGraPARI
ATM
machine
service
technology
at
Jam
Gadang
Bukit
Tinggi
is
crucial
for
enhancing
user
satisfaction
and
streamlining
financial
transactions.
The
implementation
Analytic
Hierarchy
Process
(AHP)
framework
can
effectively
identify
prioritize
factors
that
influence
satisfaction.
AHP
systematically
decomposes
decision-making
process
into
a
hierarchical
structure,
enabling
evaluation
various
criteria
based
on
their
relative
importance.
quantifies
subjective
judgments
decision-makers,
resulting
in
comprehensive
understanding
drive
This
predictive
capability
enables
decision-makers
to
select
most
effective
strategies,
optimizing
overall
experience
maximizing
adoption
machines
Tinggi.
In
conclusion,
application
method
highly
relevant
beneficial
overcoming
existing
challenges
value
proposition
machines.
By
prioritizing
critical
factors,
implementing
targeted
evaluating
impact
improvement
efforts,
empowers
optimize
satisfaction,
leading
more
successful
impactful
Journal of Association of Arab Universities for Tourism and Hospitality,
Journal Year:
2023,
Volume and Issue:
25(1), P. 208 - 226
Published: Dec. 1, 2023
This
research
aims
to
explore
the
relationship
between
green
marketing
and
hotel
image
in
Hurghada
Sharm
El
Sheikh.the
study
employed
snowball
sampling
approaches
collect
data
from
448
participants,
problem
represented
a
lack
of
information
regarding
effectiveness
improving
hotel's
repeat
business.The
paper
also
adds
what
is
already
known
about
literature.Additionally,
it
concentrates
on
customer
loyalty
hospitality
business
contributes
developing
related
areas.Three
hypotheses
were
examined,
all
which
gleaned
previous
literature
analysis.SPSS,
its
23rd
iteration,
was
used
conduct
statistical
analysis.The
done
December
2022
February
2023.Finally,
finds
that
there
significant
image,
but
no
loyalty.This
suggests
managers
should
encourage
actively
involving
visitors
establishment's
environmentally
conscious
activities
while
demonstrating
ways
individuals
may
contribute
positive
change.
