Modern Green Hotels Initiatives from Guests Perspective DOI Creative Commons
Katarzyna Szczepańska‐Woszczyna, Anuphat Thirakulwanich, Sebastian Kot

et al.

Journal of Tourism and Services, Journal Year: 2024, Volume and Issue: 15(28)

Published: June 14, 2024

The green hotel concept has generated interest among researchers and policymakers due to the increasing environmental practices awareness. In Thailand, Green Leaf Certification is used indicate eco-friendly status of a hotel. It contains all or most aspects covering policies such as waste management, energy, water efficiency, procurement supplies, air quality, noise pollution, hazardous material ecological impact, collaboration with community local administration, etc. research explored different perspective on modern initiatives by analyzing real-life guests' perspectives, adopting survey design method. Leaf-certified hotels in Central region Thailand were selected using convenience sampling technique. Primary data was obtained from guests structured online questionnaire hosted Google Forms. A sample 375 respondents completed questionnaire. analyzed through discussions multiple regression analysis for quantitative data. results indicated that have adopted various be recognized hotels. Among them are Certification, recycling, organic food, food composting program, bioextract production conservation energy savings, prohibition smoking. (green practices, consumption, innovation) positively significantly affect guest perspectives (guest satisfaction loyalty). study concludes help comply regulations monitoring bodies pushing hospitality sector towards initiatives, increase satisfaction, especially champions, improve loyalty, boost hotels' competitiveness market share.

Language: Английский

Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market DOI Creative Commons
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Ledy Gómez-Bayona

et al.

Frontiers in Psychology, Journal Year: 2024, Volume and Issue: 14

Published: Jan. 5, 2024

Introduction This paper aimed to build a predictive model through an empirical study examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well determine three variables theory planned behavior (TPB) willingness pay (WP) for green products in Peruvian market. Methods A total 405 consumers were surveyed. Most them between ages 18 30 single. To test hypotheses, partial least squares (PLS-SEM) used using SamrtPls4 software. The results show significant positive effect EA ATT PBC. ATT, SN, PBC WP was also tested years old Results AD SN tested. Discussion research provides antecedents that allow evaluation possibility companies governments adjust dissemination strategies related public policies regarding impact environmentally responsible order contribute development variable promotes disposition friendly products.

Language: Английский

Citations

30

The Impact of Brand Image on Customer Satisfaction and Brand Loyalty: A Systematic Literature Review DOI Creative Commons

Abdul Haseeb Tahir,

Muhammad Adnan,

Zobia Saeed

et al.

Heliyon, Journal Year: 2024, Volume and Issue: 10(16), P. e36254 - e36254

Published: Aug. 1, 2024

This literature review examines the impact of brand image on customer satisfaction and loyalty in context foreign tourism. Following a relevant literature, 13,302 articles were found for this study, including keywords "brand (BI)", "customer (CS)", (BL)". Considering required inclusion quality studies, we employed rigorous PRISMA technique comprehensive data synthesis evaluated 79 final review. Our findings underscore significant shaping fostering within tourism sector. The study enriches by incorporating self-congruity theory. In addition, factors like product quality, pricing, advertising are identified as key determinants significantly influencing proposed relationship.

Language: Английский

Citations

5

Unveiling Millennials’ Perceptions of Organic Products: A Grounded Theory Analysis in Ecuador and Peru DOI Open Access
Oscar Ortiz-Regalado, Mary Llamo-Burga, Nelson Geovany Carrión-Bósquez

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(12), P. 5230 - 5230

Published: June 20, 2024

In today’s society, the consumption of organic products presents both significant benefits and potential barriers, as evidenced by intrinsic extrinsic factors shaping consumer behavior among university-aged millennials. This study explores motivators influencing toward product purchases identifies barriers that may inhibit millennials from engaging in such practices. Utilizing a qualitative research approach, data were gathered through semi-structured interviews with thirty-eight university students Ecuador Peru. The analysis employed Grounded Theory methods. findings this indicate factors, including environmental awareness, eco-consciousness, habitual tendencies, health considerations, personal values, conjunction familial social influences concerns regarding COVID-19 pandemic, are drivers adoption goods. Conversely, challenges related to availability, cost implications, prevalent skepticism occasionally hinder acquisition these products. An innovative aspect lies its pioneering use It sheds light on millennials’ perceptions elucidates their purchasing decisions market.

Language: Английский

Citations

4

Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country DOI Creative Commons
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Iván Veas-González

et al.

Foods, Journal Year: 2024, Volume and Issue: 13(20), P. 3242 - 3242

Published: Oct. 12, 2024

In the current consumer context, trend towards a healthy lifestyle has significantly increased demand for foods. This study aims to identify relationship between brand image (BI) and purchase intention (PI) of these products how variables such as perceived quality (BPQ) satisfaction (BS) influence trust (BT) loyalty (BL) in this relationship. The methodology includes quantitative approach, using non-probability convenience sampling. Using an online survey, data were collected from 637 consumers. Analyses performed structural equation modeling (SEM-PLS). results show no significant correlation BI PI, but impacts BPQ, BS, BT, BL. Furthermore, BPQ positively influences BL, it does not have direct on PI. findings suggest that positive satisfies consumers generates long-term loyalty. However, always translate into due various barriers. Practical implications highlight importance building strong encourage products.

Language: Английский

Citations

4

Sustainable Organisational Cultures Basing Green Management Innovation and Leadership Transformation DOI

L. B. Muralidhar,

R. Hegde Shilpa,

Varanasi Rahul

et al.

Advances in human resources management and organizational development book series, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 26

Published: Feb. 14, 2025

Sustainable organisational cultures focus on green management innovation and leadership transformation to tackle environmental social challenges. These organisations integrate eco-conscious values enhance efficiency sustainability. Core strategies include marketing, eco-friendly production, using sustainability metrics for transparency. Leaders drive change by modelling values, engaging employees, fostering transformation. Advanced technologies like AI, IoT, blockchain optimise resources support sustainable innovation. Despite high costs resistance, these practices efficiency, customer satisfaction, resilience. Future efforts emphasise collaboration, technological advancements, alignment with global goals embed into core ensuring competitive advantage societal impact.

Language: Английский

Citations

0

Moving toward environmental sustainability through green entrepreneurship: assessing the moderating role of managerial environmental commitment DOI
Marcos Carchano, Jean‐Marie Cardebat, Ángela González Moreno

et al.

International Entrepreneurship and Management Journal, Journal Year: 2024, Volume and Issue: 20(3), P. 2209 - 2240

Published: June 28, 2024

Language: Английский

Citations

3

Shop green, feel good: How sustainable fashion boosts gen Z’s wellbeing? DOI
Jihad Mohammad, Nur Zulaikha Mohamed Sadom, Farzana Quoquab

et al.

Environment Development and Sustainability, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 1, 2024

Language: Английский

Citations

3

GREEN PRACTICES: BUILDING GREEN IMAGE AND GREEN TRUST FOR GREEN REVISIT INTENTIONS IN THE HOSPITALITY INDUSTRY DOI Creative Commons
Nguyễn Thị,

Hanh Hong Duong,

Lan Hoang

et al.

Journal of Open Innovation Technology Market and Complexity, Journal Year: 2025, Volume and Issue: unknown, P. 100481 - 100481

Published: Jan. 1, 2025

Language: Английский

Citations

0

Paying Tribute to the Complexity of Human Beings: A Business Narrative Harmonizing the Well-Being of Individuals and Society DOI

Marisa Mühlböck,

René Schmidpeter

CSR, sustainability, ethics & governance, Journal Year: 2025, Volume and Issue: unknown, P. 69 - 101

Published: Jan. 1, 2025

Language: Английский

Citations

0

The complicity of corporate sustainability on social issues: Investigating the mediating roles of valence and perceived authenticity DOI
Juan Liu, Lingling Zhang

Public Relations Review, Journal Year: 2025, Volume and Issue: 51(2), P. 102564 - 102564

Published: April 4, 2025

Language: Английский

Citations

0