Modern Green Hotels Initiatives from Guests Perspective DOI Creative Commons
Katarzyna Szczepańska‐Woszczyna, Anuphat Thirakulwanich, Sebastian Kot

et al.

Journal of Tourism and Services, Journal Year: 2024, Volume and Issue: 15(28)

Published: June 14, 2024

The green hotel concept has generated interest among researchers and policymakers due to the increasing environmental practices awareness. In Thailand, Green Leaf Certification is used indicate eco-friendly status of a hotel. It contains all or most aspects covering policies such as waste management, energy, water efficiency, procurement supplies, air quality, noise pollution, hazardous material ecological impact, collaboration with community local administration, etc. research explored different perspective on modern initiatives by analyzing real-life guests' perspectives, adopting survey design method. Leaf-certified hotels in Central region Thailand were selected using convenience sampling technique. Primary data was obtained from guests structured online questionnaire hosted Google Forms. A sample 375 respondents completed questionnaire. analyzed through discussions multiple regression analysis for quantitative data. results indicated that have adopted various be recognized hotels. Among them are Certification, recycling, organic food, food composting program, bioextract production conservation energy savings, prohibition smoking. (green practices, consumption, innovation) positively significantly affect guest perspectives (guest satisfaction loyalty). study concludes help comply regulations monitoring bodies pushing hospitality sector towards initiatives, increase satisfaction, especially champions, improve loyalty, boost hotels' competitiveness market share.

Language: Английский

Green Practices in Hotel Industry: A Bibliometric Analysis DOI

Prachee Kharasne,

Nandita Sapra,

Ashish A. Linge

et al.

Sanshodhan, Journal Year: 2025, Volume and Issue: unknown, P. 184 - 208

Published: March 24, 2025

No Abstract.

Language: Английский

Citations

0
CONCEPTUAL FRAMEWORK: GREEN LEADERSHIP ENHANCES GREEN CUSTOMER CITIZENSHIP BEHAVIOUR DOI Creative Commons
George Kofi Amoako,

Gifty Agyeiwaa Bonsu,

George Oppong Appiagyei Ampong

et al.

Sustainable Futures, Journal Year: 2025, Volume and Issue: unknown, P. 100614 - 100614

Published: April 1, 2025

Language: Английский

Citations

0
Corporate Social Responsibility (CSR) Effect on Digital Marketing Sustainability by Mediation of Green Marketing Paradigm in the Horn of Africa DOI
Shashi Kant,

Fikeralem Toma,

Metasebia Adula

et al.

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 315 - 336

Published: April 17, 2025

In the Eastern part of Africa, this investigation explores associations among digital based marketing (DM), Paradigm Eco-friendly Marketing (PGM), and corporate related communal responsibility (CSR). Structured questionnaires were employed to collect information from 390 beneficiaries as a quantitative ideology. To access framed correlations, AMOS software for structural equation modeling (SEM) exploratory factor assessment (EFA). Through PGM's mediation, results manifest that CSR has large direct indirect impact on DM. Strong path coefficients are manifested by information, highlighting significance actions in raising efficacy marketing. By offering empirical proof association eco-friendly forming tactics, advances our understanding dynamic dynamics.

Language: Английский

Citations

0
Investigation of green supply chain management practices and sustainability in Indian manufacturing enterprises using a structural equation modelling approach DOI Creative Commons
P. R. Gupta, Yogesh Kumar Sharma, Ajay Kumar Chauhan

et al.

Scientific Reports, Journal Year: 2025, Volume and Issue: 15(1)

Published: April 28, 2025

Language: Английский

Citations

0
Beyond the Hype: A Systematic Exploration of Emerging Thematic Trends and Persistent Challenges in Combating Greenwashing Across Global Supply Chains DOI Creative Commons

Vivian Cherono,

Md. Tota Miah, Ildikó Rudnák

et al.

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(5), P. 173 - 173

Published: May 3, 2025

This study aimed to determine how research has highlighted greenwashing in supply chains by identifying emerging themes and pinpointing gaps that must be addressed combating global chains. Using the PRISMA framework, 58 papers published up 2024 were critically examined. Through this review, five key are presented: standardization of regulatory policies, technological innovations for transparency, environmental, social, governance (ESG) criteria, role NGOs monitoring incidences, industry-specific case studies. The also identified a dearth on cases, regional disparities, implementation chain stakeholders reducing greenwashing, with only few highlighting government. We propose conceptual framework promote sustainability operations, paving way further academic exploration. suggest solutions as well guide future researchers explore areas still underdeveloped offer recommendations policymakers addressing greenwashing.

Language: Английский

Citations

0
Investigating the role of social media influencers on the online buying behavior of hijab clothing by women in Iran DOI
Saeid Dehyadegari,

Faezeh Nekuie,

Mohammad Mehdi Poursaeed

et al.

Journal of Islamic marketing, Journal Year: 2025, Volume and Issue: unknown

Published: May 5, 2025

Purpose The purpose of this study is to investigate the influence social media influencers (SMIs) on online buying behavior hijab clothing with moderating role religious commitment. Design/methodology/approach In research, 533 Iranian women participated in Instagram and were followers shopping pages. data collection tool was a standard questionnaire related research variables. analyzed SPSS PLS software. Findings findings showed that SMIs have an effect perceived value electronic word-of-mouth (EWOM) does not directly affect purchase intention but EWOM has intention. Finally, clothing. Also, commitment variable moderates relationship between results confirmed clothing, provided insights for people involved industry, such as designers, retailers marketers understand market products. Originality/value To best authors’ knowledge, one primary first time, by been investigated Iran.

Language: Английский

Citations

0
Service Quality, Patient Satisfaction, and Improvement Indicators DOI Creative Commons

Silvestre P. Mabini,

Lalaine O. Narsico, Peter G. Narsico

et al.

International Journal of Multidisciplinary Applied Business and Education Research, Journal Year: 2024, Volume and Issue: 5(4), P. 1331 - 1345

Published: April 23, 2024

The study delves into the intricate symbiotic relationship between service providers and customers, which becomes increasingly complex amid competitive landscapes. It counts on provider’s capability to deliver exceptional that fosters a unique customer satisfaction not only encourages repeat patronage but also prompts referrals others. sought determine presence of correlation quality delivered by medical staff patients' levels using SERVQUAL model with 22 slightly modified indicators spread across five dimensions include reliability, assurance, tangibles, empathy, responsiveness. research was conducted within confines hospital in Cebu. 314 patisents consented participate data collection process. A survey gather delivery another for patient satisfaction. Multiple regression analysis Dublin-Watson test were used compute correlations Analysis Variance (ANOVA) significance difference. following items are findings. above average rating its entirety 3.756. Patient 3.131. All statistically correlated Service statically There significant difference Finally, ratings suggest improvements needed all dimensions, because high expectations both necessary urgent.

Language: Английский

Citations

2
Impact of Green Marketing on Consumer Behavior DOI
Saumendra Das,

Nayan Deep S. Kanwal,

Udaya Sankar Patro

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 50 - 62

Published: May 28, 2024

This study examines the influence of green marketing on consumer behavior, including purchasing habits, brand allegiance, and inclination to pay a premium. research provides clear definition different strategies used by firms advertise environmentally friendly products services. A quantitative approach was used, using sample 200 consumers who had previously made purchases ecologically sustainable items or The acquired data analyzed regression analysis qualitative statistics. Research findings demonstrate substantial impact environmental customer behavior. Consumers are inclined choose prepared higher price for them when they exposed that promote consciousness. Green also enhances client loyalty. results have ramifications organizations eco-friendly goods

Language: Английский

Citations

2
How does the Government’s Sustainable Consumption Policy Enkindle Sustainable Consumption Behaviors in the Consumer Public? DOI Creative Commons
Muhammad Zafar Yaqub, Rana Muhammad Shahid Yaqub,

Sadia Yaqub Khan

et al.

Cleaner and Responsible Consumption, Journal Year: 2024, Volume and Issue: 13, P. 100196 - 100196

Published: May 29, 2024

Sustainable consumption is increasingly considered critical for the sustainable growth of developing countries. Consequently, these countries exert significant efforts to foster behaviors among consumer public maximize their sustainability outcomes. This research, while making appeals theory and stakeholder theory, aims determine role a few antecedents, namely attitude consumers towards consumption, overall satisfaction with products/services, consumers' environmental knowledge promotions together social media influence in engendering publics, along governments' policies enabling such effects. After performing PLS-based structural equation modeling on 500 data points, we found positive promotions, impact media, possessed by inducing behaviors. In addition, mediating effects instrumental government's policy have also been empirically substantiated. Besides contributing advancing body encompassing growth/development, study puts forward several practical implications consumers, practitioners, policymakers transmogrify influencing attitudes, enhancing enabled discourse enkindled an efficacious put place government.

Language: Английский

Citations

2
The Impact of Immersive Technology in Museums on Visitors’ Behavioral Intention DOI Open Access
Qing Liu, Chonlavit Sutunyarak

Sustainability, Journal Year: 2024, Volume and Issue: 16(22), P. 9714 - 9714

Published: Nov. 7, 2024

Museums are precious carriers of human civilization and history as well important places for cultural inheritance education. However, with the rapid development science technology, museums now facing challenge enhancing visitors’ experiences. The use immersive technology in can blur real virtual worlds to offer visitors a unique experience. Based on TAM flow theory, this study analyzes influence immersion behavioral intention. results show that, according TAM, perceived usefulness ease technologies affect attitudes satisfaction. Similarly, enjoyment concentration, described also these satisfaction levels. Additionally, impact their intentions. findings instructive enhance visitor experience promote sustainable museum development.

Language: Английский

Citations

1