The impact of the development level of rural e-commerce on the depressive symptoms among rural older adult individuals DOI Creative Commons
Xiaofeng Xie, Shengjuan Wei, Ling Zhu

et al.

Frontiers in Public Health, Journal Year: 2024, Volume and Issue: 12

Published: Dec. 11, 2024

Background In the context of China, where demographic trend population aging intertwines with rapid advancement information digitalization, rural older adult individuals, who are part a vulnerable population, witnessing deteriorating depression status. The proliferation e-commerce, which fuels digital economic revolution in areas, is concurrently affecting depressive symptoms among individuals. Methods This study uses longitudinal data from China Health and Retirement Longitudinal Study (CHARLS) applies multi-period Difference-in-Differences (DID) model to explore how e-commerce affects Results findings indicate that development can indeed improve particularly pronounced effect on those residing eastern central regions as well do not live their children. mechanism analysis indicates improves individuals by enhancing social interaction frequency increasing financial support Conclusion Based these insights, we recommend targeted approach implementing policies focusing innovative methods

Language: Английский

UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS DOI Creative Commons

Benediktus Rolando,

Herry Mulyono

Transekonomika Akuntansi Bisnis dan Keuangan, Journal Year: 2024, Volume and Issue: 4(3), P. 303 - 321

Published: June 15, 2024

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with millennial consumer demographic. In age of big data, data driven has become powerful tool for businesses seeking gain competitive edge optimise customer engagement. This paper provides comprehensive literature review on effective reach consumers. It explores use social relationship maps identify key influencers leverage their exponential information dissemination. Additionally, examines various approaches tactics consumers using techniques. Key findings suggest that can significantly enhance engagement, brand loyalty, overall effectiveness. The aims provide insights understanding current research best practices targeting

Language: Английский

Citations

1
Research progress analysis of live streaming commerce based on CiteSpace DOI Creative Commons
Yi Huang, Nurkhalida Makmor,

Siti Hajar Mohamad

et al.

Heliyon, Journal Year: 2024, Volume and Issue: 10(16), P. e36029 - e36029

Published: Aug. 1, 2024

In recent years, live streaming commerce (LSC) has become a popular research topic. However, current studies on LSC are relatively insufficient, and analyses have generally focused its specific aspects, lacking comprehensive systematic perspective. Hence, this study utilises CiteSpace to undertake visual bibliometric analysis aimed at delineating the knowledge framework evolution of indicates future directions provide picture development dynamic field over past six years. The results show that is thriving subject with several growing annual publications. Additionally, strong collaboration exists between institutions authors. Further, 'influence', 'consumer behaviour' purchase intention' more in domain assumed leading position research. Moreover, novel trajectories emerged, indicating interdisciplinary integration within field. This innovative as it combines commerce, years literature, builds an accurate domain. By identifying gaps, contributes literature by addressing prior limitations, enriching base, providing crucial for exploration, inspiring scholars efficiently find topics.

Language: Английский

Citations

1
Comparative analysis of multi-platform e-commerce online reviews based LDA and sentiment dictionary DOI
Wanying Xie, Wei Zhao,

Zeshui Xu

et al.

International Journal of Intelligent Computing and Cybernetics, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 13, 2024

Purpose This study aims to investigate the differences in consumer reviews across multiple e-commerce platforms better assist consumers making informed decisions. By examining specific content of these differentiated reviews, seeks provide insights that can enhance services and improve satisfaction. Design/methodology/approach The research utilizes latent Dirichlet allocation (LDA) method for text analysis identify varying concerns different same product. Additionally, expands sentiment dictionary address polysemy issues, allowing a more precise capture among consumers. A non-parametric test is employed compare platforms, providing comprehensive review disparities. Findings findings reveal sentiments vary significantly even combination testing highlights objectivity research, offering valuable evidence recommendations improving enhancing shopping experience. Originality/value original its approach combining with examine multi-platform differences. not only contributes understanding behavior context but also provides practical suggestions consumers, aiming optimize service quality

Language: Английский

Citations

0
The impact of the development level of rural e-commerce on the depressive symptoms among rural older adult individuals DOI Creative Commons
Xiaofeng Xie, Shengjuan Wei, Ling Zhu

et al.

Frontiers in Public Health, Journal Year: 2024, Volume and Issue: 12

Published: Dec. 11, 2024

Background In the context of China, where demographic trend population aging intertwines with rapid advancement information digitalization, rural older adult individuals, who are part a vulnerable population, witnessing deteriorating depression status. The proliferation e-commerce, which fuels digital economic revolution in areas, is concurrently affecting depressive symptoms among individuals. Methods This study uses longitudinal data from China Health and Retirement Longitudinal Study (CHARLS) applies multi-period Difference-in-Differences (DID) model to explore how e-commerce affects Results findings indicate that development can indeed improve particularly pronounced effect on those residing eastern central regions as well do not live their children. mechanism analysis indicates improves individuals by enhancing social interaction frequency increasing financial support Conclusion Based these insights, we recommend targeted approach implementing policies focusing innovative methods

Language: Английский

Citations

0