Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective

Journal of Global Scholars of Marketing Science, Journal Year: 2021, Volume and Issue: 32(2), P. 285 - 312

Published: Sept. 1, 2021

WeChat, a Chinese multi-purpose messaging, social media, and mobile payment app, is an emerging media platform that has been integrated into the daily lives of people, including travel. However, despite growing proliferation surprisingly, little attention paid to gratifications obtained by travelers when using WeChat in travel-related decision-making. Adopting well-grounded Uses Gratifications Theory (UGT), this exploratory research paper aims address void prior literature identify why how millennial use make hotel choice decisions. Findings stemmed from semi-structured interviews combination purposive snowball sampling approaches with eighteen users reveals decisions through are influenced various social, process, content gratifications. As indicated our findings, hotels China should be aware stimulating them utilize selection process. Further, study contributes extant UGT emphasizing it specific relevance given more prominence within tourism, hospitality, literature.

Language: Английский

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Airbnb phenomenon: a review of literature and future research directions

Journal of Hospitality and Tourism Insights, Journal Year: 2022, Volume and Issue: 6(5), P. 1909 - 1925

Published: Oct. 12, 2022

Purpose The paper intends to review academic research on peer (P2P) accommodation sharing, notably Airbnb, for 2010–2022 and identify the knowledge gaps future directions. Design/methodology/approach Numerous databases were searched using keywords. Based central theme of papers, papers divided into eight segments—consumer behavior, host host–guest relationship (HGR), trust in dominant theories Airbnb regulation, hotels macro impacts Airbnb. In-depth content analysis resulted final 101 inclusion. Findings advances comprehension phenomenon by enriching literature with new most recent studies. Most existing has been conducted Europe, USA/Canada, followed Asian countries like China, Singapore, S. Korea India. Future studies should include South America, Africa other developing nations. More cross-cultural are required understand consumer behavior different cultural settings. proposals fulfill identified discussed. Practical implications study will give better insights spiraling P2P economy. be useful researchers, scholars, hotel industry, vacation rental players destination marketing organizations relating findings practical competition analysis. provides deeper decision-making process both guests hosts examining relevant motivators constraints. It also assist platform identifying its strength over traditional industry rentals. policymakers controlling phenomena providing a comprehensive view micro environment. Originality/value includes from India, Taiwan, not covered earlier reviews. Prior mainly focused European American countries. Also, tried cover in-depth effects COVID-19.

Language: Английский

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Why people use the sharing economy: A meta-analysis

Journal of Cleaner Production, Journal Year: 2023, Volume and Issue: 387, P. 135824 - 135824

Published: Jan. 5, 2023

Language: Английский

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Exploring relations among authentic tourism experience, experience quality, and tourist behaviours in phygital heritage with experimental design

Journal of Destination Marketing & Management, Journal Year: 2023, Volume and Issue: 31, P. 100848 - 100848

Published: Dec. 9, 2023

Language: Английский

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Does knowledge and concern regarding food supplement safety affect the behavioral intention of consumers? An experimental study on the theory of reasoned action

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 10

Published: Jan. 8, 2024

In recent years, health crises have led consumers to make more frequent purchases of food supplements. The global supplement market, which reached $61.20 billion in 2020, is estimated reach $163.12 by 2022 and $350.96 2032. However, many still concerns about the safety Within scope research, firstly, consciousness (HC) level was determined. Secondly, knowledge (FSK) (FSCs) were measured. Thirdly, consumers’ attitudes (ATUs), subjective norms (SNs), behavioral intentions (BIs) toward supplements determined within theory reasoned action. study used a convenient sampling, 327 participants included sample population. data for analysis collected using online survey method third quarter 2023. relationships between hypothesized items structural model tested Smart-PLS. validity reliability measurement evaluated at start equation modelling approach confirmatory factor (CFA). Regression analyses performed phase evaluate overall fit suggested way light findings, it that interaction HC ATU mediated FSK, SN FSK. Consequently, this research presents variety theoretical practical implications give clues regarding consumption.

Language: Английский

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Experiential festival attributes, perceived value, cultural exploration, and behavioral intentions to visit a food festival

Journal of Convention & Event Tourism, Journal Year: 2022, Volume and Issue: 24(1), P. 57 - 86

Published: Oct. 21, 2022

Based on the expectation confirmation theory and push pull framework, this paper proposes that perceived value (PV) mediates relationship between experiential food festival attributes (EXPECO) attendees' behavioral intentions (BIs). Further, cultural exploration (CULEXP) moderates causal relationships among EXPECO, PV, BIs. A survey of 215 visitors who participated in Slow Food Festival event Northern Cyprus was used to statistically validate proposed research framework hypotheses. The results stemmed from structural equation modeling show PV partially mediated effects EXPECO (i.e., education, entertainment, esthetic experience) Moreover, as predicted, confirm CULEXP casual Thus, findings extend prior literature by highlighting importance enhancing consequent positive

Language: Английский

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Have I purchased the right product? Consumer behavior under corporate greenwash behavior

Journal of Consumer Behaviour, Journal Year: 2023, Volume and Issue: 23(3), P. 1102 - 1113

Published: Oct. 9, 2023

Abstract Extensive research on corporate greenwash behavior has been conducted within sustainable consumption, yet aware of green product information asymmetry remains largely unexplored. Drawn upon value‐attitude‐behavior hierarchy, this study investigates the impact purchase among customers in Taiwan, with a particular focus mediating role trust and environmental attitudes moderating asymmetry. Customers purchasing products northern Taiwan were surveyed using an online questionnaire. Data gathered two distinct occasions via survey, yielding responses from 390 consumers Taiwan. Our findings reveal that mediates relationship between behavior. Interestingly, while weakens negative trust, strengthens positive contributes new insights into unique context SDG 12 for responsible consumption production goals, highlighting complex interplay to

Language: Английский

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Sharing More, Owning Less: How Consumer Minimalism Drives the Sharing Economy

Journal of Promotion Management, Journal Year: 2023, Volume and Issue: 30(3), P. 333 - 359

Published: Nov. 9, 2023

Consumer minimalism has emerged as a significant trend influencing purchasing decisions in the evolving landscape of consumer behavior. However, is well acknowledged across various disciplines, very limitedly explored tourism literature, especially context shared services industry. Based on this knowledge gap, study proposes an integrative theoretical framework using value-attitude-behavior theory and planned behavior to investigate impact purchase services. The data collected from 454 tourists with previous experience sharing economy-based implies that profoundly influences behaviors within Furthermore, Regional brand identity significantly impacts relationship between behavioral intention. results add substantially existing Theory Planned Behavior. will also help managers marketers frame policies meet tourists' backgrounds value systems.

Language: Английский

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Explaining tourist revisit intention using natural language processing and classification techniques

Journal Of Big Data, Journal Year: 2023, Volume and Issue: 10(1)

Published: May 6, 2023

Abstract Revisit intention is a key indicator of business performance, studied in many fields including hospitality. This work employs big data analytics to investigate revisit patterns from tourists’ electronic word mouth (eWOM) using text classification, negation detection, and topic modelling. The method applied on publicly available hotel reviews that are labelled automatically based consumers’ or not. Topics discussed revisit-annotated extracted used as features during the training two Extreme Gradient Boosting models (XGBoost), one for each categories (2/3 4/5 stars). emerging trained XGBoost identified an explainable machine learning technique, namely SHAP (SHapley Additive exPlanations). Results show how topics by tourists relate with revisit/non intention. proposed can help hoteliers make more informed decisions improve their services thus increase customer occurrences.

Language: Английский

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Restaurant waiting staff's intention to dissuade customers from over-ordering: an extended theory of planned behaviour

British Food Journal, Journal Year: 2024, Volume and Issue: 126(9), P. 3317 - 3334

Published: July 4, 2024

Purpose This study aims to validate the impact of waiting staff’s attitudes, subjective norms, and perceived behavioural control on customer dissuasion from over-ordering identify their antecedents using an extended theory planned behaviour. Design/methodology/approach We selected three categories restaurants (30 in total, including fine dining, casual fast food) Macao Zhuhai (China) for conducting survey a purposive sampling approach. The respondents were staff who took customers’ orders past months. In 393 valid responses used structural-equation-modelling analysis. Findings results show that restaurant have positive effects intention dissuade customers over-ordering. Our further reveals is far more influential than attitudes norms employees’ intentions intervene with also seven antecedents, environmental concern communication peer influence, supervisor organisational support self-efficacy training control. Originality/value food-waste literature tends focus consumers home settings has paid scarce attention role intervening consumers’ waste behaviours. fill this research gap by revealing formation mechanism

Language: Английский

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