Exploring the experience attributes of intangible cultural heritage through big data analytics
Journal Of Vacation Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 17, 2025
Intangible
cultural
heritage,
such
as
flamenco,
renders
destination
marketing
distinctive
and
enhances
individuals’
psychological
physical
attachment
to
the
destination.
Consequently,
understanding
experiential
attributes
of
intangible
heritage
is
essential.
Although
numerous
studies
have
examined
empirical
properties
user-generated
content,
often
referred
‘collective
intelligence,’
has
not
been
utilized
investigate
these
properties.
This
study
analyzed
content
through
Latent
Dirichlet
allocation
identify
nine
heritage.
Drawing
on
social
identity
theory,
this
heterogeneity
experience
among
domestic
international
tourists.
Furthermore,
investigated
emotional
analysis
correlation
between
satisfaction.
The
results
integrate
theory
into
domain
tourism,
offering
new
insights
contributing
both
theoretical
practical
implications
within
field.
Language: Английский
Examination of experience attributes of parks in urban tourist destinations and their influence on visitor satisfaction: a topic modelling approach
Leisure Studies,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 16
Published: Aug. 22, 2024
Understanding
visitors'
park
experience
in
urban
tourist
destinations
to
enhance
their
satisfaction
is
crucial
for
effective
management
and
planning.
Through
a
topic
modelling
analysis
using
user-generated
data
from
TripAdvisor
employing
the
Latent
Dirichlet
Allocation
(LDA)
algorithm,
20
attributes
of
are
identified
grouped
into
three
categories
five
dimensions.
Besides
confirming
some
previous
research,
this
study
also
uncovers
new
that
provide
insights
related
historical
cultural
aspects
(e.g.
filming
location,
carriage
rides
rickshaws).
Furthermore,
positive
negative
effects
each
attribute
on
visitor
identified.
Findings
suggest
significant
seasonal
difference
experience.
Language: Английский