Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development

Scientific Reports, Journal Year: 2025, Volume and Issue: 15(1)

Published: Jan. 2, 2025

In the context of community-based tourism, this study investigates determinants tourist loyalty to homestays, with a focus on sustainable rural tourism development in China. Using stimulus–organism–response (SOR) framework, we propose conceptual model examine how connected experiences influence emotions and, turn, their loyalty. Data were gathered through onsite surveys tourists, and structural equation modeling was applied assess relationships between key variables. The analysis reveals that tourists' mediate effect loyalty, while unique local characteristics homestays significantly moderate link These findings provide valuable insights for policymakers practitioners aiming enhance sustainability strategic management homestays.

Language: Английский

---

Marketing national tourism logos and slogans: scale development and validation

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 18

Published: March 6, 2025

Language: Английский

---

A Study on the Price Spatial Differentiation and Influencing Factors of Rural Homestay in Suzhou Based on the Hedonic Price Model

Buildings, Journal Year: 2025, Volume and Issue: 15(10), P. 1610 - 1610

Published: May 10, 2025

Using ArcGIS software to conduct spatial autocorrelation analysis, it was found that the price distribution of rural homestays in Suzhou is not random but shows apparent clustering. Among 81 were 9 high-high clusters, 25 low-low 1 high-low outlier, and 5 low-high outliers. The hedonic model an economic breaks down goods or services into multiple attributes estimate their prices. Based on this model, paper further investigates differentiated impacts interactions between internal accommodation characteristics external environmental pricing mechanism Suzhou. results show (1) high-priced are concentrated lake island resort with good natural environment perfect infrastructure; (2) location, facility quality, network score have a positive impact housing prices; (3) parking lot hurts (4) quality residential buildings facilities has most significant By comparing homestay heterogeneous preferences consumers, study provides operators effective room strategies marketing implications, policymakers reference factors promote development industry, specific guiding significance for sustainable industry.

Language: Английский

---

Why recommend? Unlocking the factors and configurations influencing word-of-mouth intentions in continuing care retirement communities

International Journal of Hospitality Management, Journal Year: 2024, Volume and Issue: 125, P. 104012 - 104012

Published: Nov. 26, 2024

Language: Английский

---