Acceptance of ChatGPT as an auxiliary tool enhancing travel experience DOI
Amir Batouei, Davoud Nikbin, Behzad Foroughi

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2025, Volume and Issue: unknown

Published: April 16, 2025

Purpose This study explores the acceptance of ChatGPT as an auxiliary tool for enhancing travel experiences by extending technology model (TAM). It incorporates perceived convenience, information quality, personal innovativeness and compatibility to understand factors driving adoption in tourism. The research addresses a gap AI literature provides insights into users’ perceptions AI-driven technologies streamlining planning offering personalized, real-time assistance. Design/methodology/approach follows quantitative approach, collecting data through online survey on Prolific platform. A total 441 responses were analyzed using structural equation modeling (SEM) assess relationships between variables moderating role compatibility. Findings findings confirm that attitude significantly influences behavioral intention, with enjoyment convenience shaping user attitudes toward ChatGPT. Perceived ease use impacts both usefulness but does not affect enjoyment. Information quality is key usefulness, while has mixed effects. Compatibility did moderate constructs, suggesting tool’s features may outweigh concerns adoption. Originality/value extends TAM hedonic contextual challenges assumptions about innovativeness, novelty like diminishes it becomes mainstream. offer fresh perspectives how meets needs.

Language: Английский

Perceptions of effectiveness and ethical use of AI tools in academic writing: A study Among PhD scholars in India DOI

A Subaveerapandiyan,

D.T. Kalbande, Naved Ahmad

et al.

Information Development, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 2, 2025

This study explores the perceptions, effectiveness, and ethical implications of AI tools in academic writing among PhD scholars India. It evaluates comparative effectiveness versus traditional methods for paraphrasing, plagiarism detection, citation improvement. The research also investigates user confidence tools’ adaptability to various disciplines their potential support critical thinking integrity. A structured quantitative approach was employed, utilizing validated surveys with 184 respondents from University Mumbai. Findings indicate that while enhance clarity, flow, efficiency, they raise concerns about over-reliance, originality, transparency. Advanced-year valued improvements but were originality-related functions. emphasizes responsible use, advocating its role as a complementary, supportive tool foster creativity intellectual rigor. These findings contribute ongoing discourse on integrating responsibly into practices.

Language: Английский

Citations

1
Virtual tours: the effect of artificial intelligence and intelligent virtual environments on behavioral intention toward the tour and the tourist destination DOI

Patricia-María Carrasco-García,

Dolores M. Frías‐Jamilena, Ana Isabel Polo Peña

et al.

Current Issues in Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 26

Published: March 2, 2025

Language: Английский

Citations

0
AI enabled travel: a MOA-nificent journey DOI
Sumit Saxena, Rahul Pratap Singh Kaurav, Aishwarya Ramasundaram

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 19

Published: April 2, 2025

Citations

0
Acceptance of ChatGPT as an auxiliary tool enhancing travel experience DOI
Amir Batouei, Davoud Nikbin, Behzad Foroughi

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2025, Volume and Issue: unknown

Published: April 16, 2025

Purpose This study explores the acceptance of ChatGPT as an auxiliary tool for enhancing travel experiences by extending technology model (TAM). It incorporates perceived convenience, information quality, personal innovativeness and compatibility to understand factors driving adoption in tourism. The research addresses a gap AI literature provides insights into users’ perceptions AI-driven technologies streamlining planning offering personalized, real-time assistance. Design/methodology/approach follows quantitative approach, collecting data through online survey on Prolific platform. A total 441 responses were analyzed using structural equation modeling (SEM) assess relationships between variables moderating role compatibility. Findings findings confirm that attitude significantly influences behavioral intention, with enjoyment convenience shaping user attitudes toward ChatGPT. Perceived ease use impacts both usefulness but does not affect enjoyment. Information quality is key usefulness, while has mixed effects. Compatibility did moderate constructs, suggesting tool’s features may outweigh concerns adoption. Originality/value extends TAM hedonic contextual challenges assumptions about innovativeness, novelty like diminishes it becomes mainstream. offer fresh perspectives how meets needs.

Language: Английский

Citations

0