Managerial and Decision Economics, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 29, 2024

ABSTRACT In recent years, the rise of e‐commerce has led to dominance some platforms in market. Both these and third‐party logistics providers are now offering online services. Under this context, brand manufacturers face challenges deciding whether outsource their needs service (LSPs), rely on platform itself, or establish collaborative partnerships with them. The combination between decision cooperate choice yields four typical scenarios: outsourcing without cooperation (Case PB), P), LSP LB), L). This paper proposes a game‐theoretic model investigate manufacturer's optimal selection mode. We examine economic environmental performances modes, particular emphasis mutual benefits costs shared partners. Our results reveal that collaboration sustainable improvement leads higher sustainability levels, augmented fees, increased sales volumes compared noncollaborative strategies. Additionally, we find generally profits superior performance for manufacturers, contingent upon enhancement being sufficiently effective. Empirical evidence from surveys interviews industry experts supports our theoretical findings, underscoring critical role achieving both within supply chain. study contributes literature by evaluating manufacturers' strategic decisions selecting modes accentuates importance advancing practices.

Language: Английский