The Power of Food Advertisements: A Brief Mindfulness Instruction Does Not Prevent Psychophysiological Responses Triggered by Food Ads

Brain Sciences, Journal Year: 2025, Volume and Issue: 15(3), P. 240 - 240

Published: Feb. 25, 2025

Background: Exposure to visually appealing food items can enhance their subjective realism, leading increased cravings, salivation, and automatic approach tendencies. Prior research suggests that brief mindfulness instructions promoting dereification—recognizing stimuli as transient mental events—can mitigate these reactions. Objectives: This study assesses whether instruction consumption tendencies induced by advertisements, exploring the corresponding behavioral, physiological, neurophysiological mechanisms. Methods: Sixty participants were randomly assigned two groups: one receiving other a non-dereifying control while exposed advertised foods. was followed an approach–avoidance task (AAT), during which behavioral data, salivary volume, event-related potentials (ERPs) from electroencephalogram recordings, self-reports collected. Results: The results showed no significant differences in behaviors between groups. Hunger, craving, salivation levels uniformly response cues for both N1, N2, P3, late positive potential (LPP) ERPs remained unaltered consistent with established AAT literature. Advertising heightened appeal of neutral foods, evidenced LPP responses. Conclusions: failed shield responses elicited advertising, contrasting effects seen non-advertised food.

Language: Английский

Approach bias modification reduces automatic gaming tendencies and enhances brain synchronization in internet gaming disorder

Journal of Psychiatric Research, Journal Year: 2025, Volume and Issue: unknown

Published: April 1, 2025

Language: Английский

The Inhibitory Control Deficit of Internet Gaming Disorder: An Event-Related Potentials(ERPs) Study

Behavioural Brain Research, Journal Year: 2024, Volume and Issue: unknown, P. 115253 - 115253

Published: Sept. 1, 2024

Language: Английский