Edumaspul - Jurnal Pendidikan,
Journal Year:
2023,
Volume and Issue:
7(2), P. 5203 - 5210
Published: Oct. 1, 2023
Neuroscience
is
a
part
of
biology
that
focuses
on
systems
and
nerve
cells
in
the
brain.
The
science
brain
work
has
an
interesting
focal
point,
which
to
find
out
how
human
works
every
activity
action
performed.
In
learning
process,
application
neuroscience
can
be
said
appropriate
help
process
become
more
optimal
by
maximizing
work.
That
one
goals
neuroscience,
able
maximize
learner's
make
meaningful
for
students
themselves.
But,
course,
cannot
done
directly
classroom.
It
must
go
through
several
connecting
aspects
first,
such
as
cognitive
psychological
mechanisms,
educational
theory
then
other
words,
teaching
still
takes
time,
considering
some
mentioned
earlier.
International Journal of Consumer Studies,
Journal Year:
2025,
Volume and Issue:
49(2)
Published: Feb. 6, 2025
ABSTRACT
The
term
dark
triad
is
an
assemblage
of
the
three
personality
traits,
that
is,
Machiavellianism,
Narcissism,
and
Psychopathy.
Recently,
these
traits
have
gained
prominence
as
both
direct
indirect
antecedents
consumption‐related
constructs
in
marketing
literature,
signalling
heightened
scholarly
interest
consumer
behaviour.
This
study
adopts
a
hybrid
systematic
review
methodology,
considered
two‐pronged
approach
comprising
framework‐based
bibliometric
methods,
analysing
251
articles
sourced
from
two
largest
citation
abstract
databases:
Web
Science
Scopus.
We
offered
panoramic
overview
domain
consumption
research,
using
selected
techniques
toolbox
(e.g.
cartographic
analysis,
charting
publication‐related
metrics,
mapping
citation‐related
metrics
visualisation)
TCM
content
analysis.
First,
we
uncovered
performance
trends
depicting
key
domain.
Second,
deciphered
intellectual
structure
by
delineating
elaborating
on
themes
such
(1)
Psychopathy
,
(2)
Narcissism
(3)
Materialism
(4)
Machiavellianism
.
Additionally,
charted
theoretical
perspectives,
contextual
settings
methodological
approaches
deployed
research.
These
findings
further
paved
way
for
orchestrating
rich
future
research
agenda
interesting
insights
(implications)
practitioners
academics.
Industrial Marketing Management,
Journal Year:
2024,
Volume and Issue:
120, P. 247 - 272
Published: June 27, 2024
This
study
aims
to
evaluate
B2B
branding
in
a
global
context
by
constructing
framework
for
future
research,
practitioners,
and
brand
managers
operating
international
markets.
Employing
co-citation
text-mining
techniques
investigate
281
articles,
we
identified
five
knowledge
fields
that
map
the
intellectual
structure
of
this
domain:
equity,
industrial
branding,
value,
leadership,
relationship
marketing.
We
also
gained
deeper
understanding
important
topics
literature.
not
only
highlights
gaps
challenges
conceptual
methodological
approaches
but
extends
existing
academic
discourse.
It
offers
systematic
approach
strategic
decision-making
overhaul
marketing
practices,
guiding
practitioners
navigate
complexities
branding.
Our
critical
analysis
sets
new
agenda
calling
more
rigorous
holistic
advancement
field
Future Business Journal,
Journal Year:
2024,
Volume and Issue:
10(1)
Published: July 5, 2024
Abstract
Organizations
that
embrace
innovative
business
strategies
position
themselves
well
for
success.
In
this
evolving
technological
landscape,
businesses
are
increasingly
focused
on
understanding
consumer
behaviors
and
preferences
to
tailor
their
products
services
effectively.
Notably,
integrating
neuroscience
has
become
pivotal
in
achieving
these
goals,
requiring
its
incorporation
throughout
various
processes.
This
comprehensive
research
review
conducts
a
meta-analysis,
synthesizing
findings
from
numerous
studies
applying
across
diverse
domains.
The
primary
objective
is
identify
approaches
can
significantly
revolutionize
businesses.
Through
meticulous
literature
exploration
using
PRISMA
analysis,
we
discerned
broad
themes
further
refined
them
into
critical
sub-themes.
thematic
categorization
enables
examination
of
each
area
research.
study
uncovered
vital
intersections
between
business,
offering
valuable
insights
corporations
researchers.
essence,
the
integration
neuroscientific
techniques
artificial
intelligence
(AI)-based
softwares
practices
no
longer
optional,
but
necessity
stay
competitive
today’s
fast-paced
world.
study,
therefore,
plays
crucial
role
connecting
state-of-the-art
tools
traditional
practices.
It
paves
way
new
era
operations,
where
science
technology
work
hand
with
commerce
create
more
prosperous
sustainable
future.
conclusion,
paper
emphasizes
importance
incorporating
newly
developed
AI-based
yield
precise
favorable
outcomes,
thrive
an
ever-changing
market
environment.
Journal of Business-to-Business Marketing,
Journal Year:
2024,
Volume and Issue:
31(3), P. 261 - 279
Published: June 3, 2024
Neuromarketing
disrupted
the
marketing
research
landscape
by
offering
profound
insights
to
businesses.
These
guide
strategic
decisions
like
product
design,
branding,
and
communication.
However,
businesses
are
still
skeptical
about
integrating
neuromarketing
into
their
strategies.
The
reason
for
such
skepticism
may
be
certain
misconceptions.
One
misconception
is
that
a
difficult
expensive
tool.
Another
whether
mere
gimmick
or
an
intuitive
method.
To
address
these
pertinent
misconceptions,
present
study
conducts
qualitative
in-depth
interviews
with
experts
from
eleven
countries.
then
subjects
interview
transcripts
thematic
analysis.
Through
this
analysis,
contributes
extant
literature
provides
notable
practical
businesses,
companies,
independent
neuromarketers.
Journal of Business-to-Business Marketing,
Journal Year:
2024,
Volume and Issue:
31(4), P. 421 - 445
Published: Aug. 1, 2024
Purpose
Neuroscientific
findings
seem
to
call
into
question
several
psychological
fundaments
of
research
in
B2B-Marketing.
Neuroscience
was
also
recently
proposed
as
an
important
area
for
interdisciplinary
research,
potentially
leading
the
development
original,
courageous
ideas
B2B
research.
applications,
guidelines,
and
future
directions
have
been
discussed
various
fields.
In
marketing,
there
are
calls
further
adopting
neuroscience
introduction
what
marketing
could
learn
from
it.
