Cited by Typen von Kaufentscheidungen

Comparative literature review approaches: the case of buying center research DOI

VivekShankar Natarajan, Irfan Ahmed,

Sanjay S. Mehta

et al.

Benchmarking An International Journal, Journal Year: 2025, Volume and Issue: unknown

Published: March 7, 2025

Purpose This paper comprehensively reviews research on buying centers using a multi-method approach that combines bibliometric analysis and content-based review. The study evaluates over 50 years of center literature identifies critical trends, influential contributors gaps. Based the findings, advocates for multi-stage, review process as benchmark future in marketing. Design/methodology/approach includes employing state-of-the-art tools such Biblioshiny. Findings reveals patterns intellectual structure well influence. While there has been periodic interest reviewing summarizing centers, we find multi-method, journal-agnostic utilizing multiple databases yields more comprehensive view field. Originality/value provides systematic topic increasing inclusiveness global research.

Language: Английский

Citations

Permaculture and the buying center eco-system DOI

Ronald Jelinek

Business Horizons, Journal Year: 2025, Volume and Issue: unknown

Published: March 1, 2025

Language: Английский

Citations

Benefit distribution and stability analysis of enterprise digital servitization ecosystems from the perspective of value cocreation DOI

Lide Chen, Yongtao Peng, Luo Jian-qiang

et al.

Journal of Business and Industrial Marketing, Journal Year: 2024, Volume and Issue: 39(9), P. 2003 - 2020

Published: June 28, 2024

Purpose A digital servitization ecosystem (DSE) is a cooperation model based on the concept of value cocreation. However, capability asymmetry among enterprises can lead to unfair benefit distribution and hinder cocreation service transformation. This paper aims investigate impact varying capabilities (manufacturers, providers technology providers) revenue when these collaborate analysis performed from an perspective facilitate stable development DSEs. Design/methodology/approach The rise DSEs has engendered extensive literature, benefits within in dire need new mechanisms adapt competitive environment. importance investment contribution, level, digitalization risk-taking ability, effort level brand awareness determined by combining expert scoring method entropy determine different weights for manufacturers, providers. Shapley used design mechanism DSE enterprises, thus providing more scientific basis cooperative relationships. Findings Digital collaborative process that involves multienterprise activities, it significantly affected level. Moreover, constructing modified according relevant promote members. Originality/value main contributions this study are as follows: First, summarizes stability-influencing factors empirical literature research demand enterprise transformation difficulties, delves deeper into composition relationship members combines weighting mechanism. Second, reflects system stability studying members, thereby expanding construction business existing research.

Language: Английский

Citations

Artificial intelligence advancements in procurement: transforming organizational buying behavior DOI

Talai Osmonbekov,

Wesley J. Johnston,

Naveen Donthu

et al.

Journal of Business and Industrial Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 27, 2024

Purpose The purpose of the paper is to discuss potential AI impact organizational buying behavior. Potential impacts on communication, Organizational Buying Center (OBC) structure and dynamics are discussed. Design/methodology/approach This research conceptual in nature uses narrative literature review develop testable propositions derived from a technology overview incorporates existing behavior theory. Findings article's conclusion suggests that significant changes likely due adoption AI. anticipated undergo shift toward increased reliance AI-generated input. Additionally, it expected size OBCs may decrease, with reduced vertical lateral involvement, while promoting greater coordination less conflict among members. Originality/value aims conceptualize effects situations OBCs. For practitioners, this conceptualization equip them navigate technological advancements effectively.

Language: Английский

Citations

Navigating the future of B2B marketing: The transformative impact of the industrial metaverse DOI