Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform

Electronic Commerce Research and Applications, Journal Year: 2024, Volume and Issue: 65, P. 101381 - 101381

Published: March 19, 2024

We propose metaverse as a medium for customer brand active engagement and stimulating the purchase intentions towards in real world. The participants recruited study were Gen Z respondents who are main adopters of metaverse. 'Nikeland' Roblox (one successful early versions metaverse) was chosen experiential space participants. results indicated that new age consumers looking forward to futuristic technology platform reported interactivity (user control, two-way communication, synchronicity) world positively impacts consumers' experience trust, knowledge attachment which turn impact leading 'consumer intention product experienced metaverse' marketers advertisers can engage customers through initiatives like Digital bill boards, NFTs, virtual events, tours, avatars stores.

Language: Английский

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The impact of the metaverse on e-commerce business models – A delphi-based scenario study

Technology in Society, Journal Year: 2024, Volume and Issue: 76, P. 102465 - 102465

Published: Jan. 23, 2024

Language: Английский

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The state of metaverse research: a bibliometric visual analysis based on CiteSpace

Journal Of Big Data, Journal Year: 2024, Volume and Issue: 11(1)

Published: Jan. 10, 2024

Abstract Objective To understand the current status of research in field metaverse, and to analyze progress evolutionary trends this field. Methods Based on bibliometric analysis, a total 921 papers were obtained by searching Web science core database for keyword "metaverse". CiteSpace was used visualize metaverse China. Results Ireland is currently country with highest impact. China largest number publications field, but impact insufficient. The highly cited literature focuses technical history reviews as well its development education. Artificial Intelligence utaut2 are underlying clusters area. Several hotspots have been formed, such virtual reality, augmented mixed digital twins artificial intelligence. Conclusion various fields basically infancy, has great potential future will gradually penetrate into many different directions challenges.

Language: Английский

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Challenges of a Metaverse Shaping the Future of Entrepreneurship

Advances in e-business research series, Journal Year: 2024, Volume and Issue: unknown, P. 155 - 173

Published: May 13, 2024

The chapter thoroughly examines the various barriers that affect how entrepreneurial endeavours develop in ever-changing metaverse. Entrepreneurs face never-before-seen obstacles as metaverse, defined by virtual surroundings and cutting-edge technology like augmented reality reality, develops a revolutionary platform for business. explores these issues, which include social cultural factors, economic complexity, ethical problems, technical limitations. last section of offers forward-looking outlook on potential developments breakthroughs highlighting need ongoing collaboration adaptation between engineers, entrepreneurs, legislators, legal experts to traverse this rapidly changing digital landscape successfully. It emphasizes critical it is resolve issues fully realize metaverse's creative prosperous enterprise.

Language: Английский

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The impact of metaverse for business model innovation: A review, novel insights and research directions

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 206, P. 123571 - 123571

Published: July 14, 2024

Digital transformation is changing the way businesses operate. Emerging technologies have ability to impact products, processes, value chains, networks, and business models. In this panorama, metaverse offers consumers new ways interact with each other, toward establishment of virtual interconnected spaces. Although, rapidaly adopted for several purposes, research field still in its infancy, there a lack understanding meanings, opportunities. With aim providing an historical overview, study examines role model innovation, unveiling elements introduced by emerging technology that can affect companies' models, changes generates over time creation capture actions, sectors most involved transformation. A systematic literature review double layer analysis was conducted (bibliometric content analysis). Our results reveal time, generated three waves impacts on For wave, actions enabled were identified summarized. Results discussed order debate capability generate according radical, incremental, exaptation paths innovation consequent among stakeholders. Salient gaps emerged future directions proposed.

Language: Английский

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The intention to adopt metaverse in Islamic banks: an integrated theoretical framework of TAM and religiosity intention model

Journal of Islamic marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Feb. 22, 2024

Purpose This paper aims to explore the intention adopt Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and influence religiosity. Integrating technology adoption model (TAM) religiosity model, this study will dissect multidimensional aspects influencing acceptance technologies. Design/methodology/approach Surveying bank professionals Jordan, used structured questionnaire data augmentation analyze factors. Using partial least squares-structural equation modeling, relationships between were explored. Findings The identifies pivotal among context adopting metaverse technologies banks Jordan. Evidence highlights dominant role usefulness both use levels. Religiosity, while not direct influencer, plays collaborative role, underscoring balanced mix technological religious elements that potentially shape trajectory within specific banking sector. Practical implications necessitates balancing advances Sharia compliance. underscores importance aligning experience values fostering innovation ethical guidelines. Originality/value uniquely integrates TAM religiosity-intention unveiling nuanced interplay values. It offers practical insights for tailoring innovations financial ecosystem.

Language: Английский

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AI avatars and co-creation in the metaverse

Consumer Behavior in Tourism and Hospitality, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 9, 2025

Purpose While the fields of artificial intelligence (AI) and avatars are growing at a very fast pace, studies still scarce. This study aims to fill gap in literature relating implications highly realistic as well consequences AI-led co-creation on hospitality services Metaverse. Design/methodology/approach The authors adopted an exploratory qualitative methodology role AI Metaverse within context. involved interviews with both elite figures consumers primary data also incorporated secondary sourced from comments YouTube video related avatars. Findings Based triangulation, extracted themes dealt four key areas: (1) avatars’ relational encounters hospitality, (2) realism, (3) self-representation self-perception skewness (4) co-creation. findings show that while realism would increase authenticity virtual social connections, engagement monetization, issue self-misrepresentation will diminish effect encounters. That be led digitally cocreate reviews recommendations further accentuates findings. Originality/value research advances field by addressing avatar It explores nuanced ways can enhance simultaneously posing challenges trust. provides foundation for exploration AI’s transformative potential contexts.

Language: Английский

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Value Drivers for Metaverse Business Models: A Complementor Perspective

Journal of Management Information Systems, Journal Year: 2025, Volume and Issue: 42(1), P. 143 - 173

Published: Jan. 2, 2025

Language: Английский

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Drivers and Barriers Affecting Metaverse Adoption: A Systematic Review, Theoretical Framework, and Avenues for Future Research

International Journal of Human-Computer Interaction, Journal Year: 2023, Volume and Issue: 40(22), P. 7043 - 7064

Published: Oct. 2, 2023

AbstractThe Metaverse holds immense potential for individuals, organizations, and society, providing immersive innovative experiences. However, its adoption is a complex process influenced by various factors yet to be thoroughly understood. Therefore, this systematic review aims identify classify the drivers barriers affecting adoption. Of 279 papers gathered from Web of Science Scopus databases, 29 studies fulfilled eligibility requirements underwent detailed analysis. The identified in selected were classified into distinct categories, including motivational psychological factors, social technological Metaverse-related characteristics, learning experience-related inhibitors, privacy security conditional quality economic-related personalization immersion-related factors. We have then proposed comprehensive framework based on taxonomy guide future empirical studies. also suggested several agendas as road map research Based these findings, presents theoretical contributions practical implications developers marketers.Keywords: DriversbarriersMetaversetechnology adoptionsystematic reviewtheoretical frameworkresearch agenda AcknowledgementsThis work was supported Tenaga Nasional Berhad (TNB) UNITEN through BOLD Refresh Postdoctoral Fellowships under project code J510050002-IC-6 BOLDREFRESH2025-Centre Excellence.Disclosure statementNo conflict interest reported author(s).Additional informationFundingThis Excellence.Notes contributorsMohammed A. Al-SharafiMohammed Al-Sharafi PhD holder Information Systems, currently working at Institute Informatics Computing Energy Universiti Nasional. His current explores impacts emerging technologies socio-economic environmental sustainability, he proficient applying Quantitative Methods IS research.Mostafa Al-EmranMostafa Al-Emran an Assistant Professor British University Dubai. He among top 2% scientists world, according reports published Stanford October 2020, 2021, 2022. has over 135 publications, journal articles, books, conferences, book chapters, editorials.Noor Al-QaysiNoor Al-Qaysi Technology Education, fellow Her interests include educational technology human–computer interaction.Mohammad IranmaneshMohammad Iranmanesh Associate attached La Trobe Business School, University. more than 100 articles range leading academic journals. Mohammad named Top 40 Australia's early achievers (Rising Stars) 2020.Nazrita IbrahimNazrita Ibrahim Visual Informatics, serving senior lecturer She specializes user experience design information visualization. exploring focusing energy decarbonization association with human behavior.

Language: Английский

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The dark side of the metaverse: The role of gamification in event virtualization

International Journal of Information Management, Journal Year: 2023, Volume and Issue: unknown, P. 102726 - 102726

Published: Nov. 1, 2023

The virtualization of cultural events in the metaverse creates opportunities to generate valuable and innovative experiences that replicate extend in-person events; but process faces associated challenges. In absence relevant empirical studies, aim this article is analyze positive negative aspects user experience a event held metaverse. A mixed-methods approach employed test proposed hypotheses. results from three focus groups demonstrated difficulty users face focusing their attention on main elements metaverse, inability virtual sphere convey authenticity event. Based these findings, metaverse-focused quantitative study was conducted examine whether perceived gamification mitigate effects failing pay experiences. When increased levels, ability imagine real perceptions increased, which produced behavioral intentions. This one first studies empirically tourist metaverse; managers policymakers can benefit hold events.

Language: Английский

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