“Consumers’ Preferences Toward Farmed Salmon in China: Integrating Sensory and Choice Experiments” DOI Creative Commons
Mausam Budhathoki, Hao Xu, Zixuan Ma

et al.

Food Frontiers, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 16, 2024

ABSTRACT China's growing demand for farmed salmon is apparent, with the country importing 190 thousand tonnes valued at over $1.12 billion in 2023. In response, Chinese government allowed rainbow trout to be labelled and sold as starting 2018, bridging gap between domestically produced imported Atlantic salmon. This study aimed explore how country‐of‐origin information influences consumers' sensory perceptions willingness pay (WTP) Using a within‐subject design two evaluation rounds (blind informed) we combined hedonic liking where consumers rated three samples (from Norway, Chile, China) discrete choice experiment. The results indicated that under blind taste test, found no significant difference preference domestic from Norway Chile. However, when informed of product origins, consumer preferences shifted favor Norwegian Chilean Furthermore, WTP was unaffected by production unless provenance disclosed, which point origin significantly influenced their preferences. Ecolabels, price, overall liking, education, frequency aquatic food consumption, prior experience were also impact These insights offer valuable producers/importers/marketers customize approaches response preferences, refine positioning, seize upon opportunities within competitive market China.

Language: Английский

Topic classification of vietnamese product reviews in e-commerce using PhoBERT DOI

Thinh D. Nguyen,

Duc Minh Nguyen,

Hoang-Trung Nguyen

et al.

Journal of Marketing Analytics, Journal Year: 2025, Volume and Issue: unknown

Published: April 5, 2025

Language: Английский

Citations

0
“Consumers’ Preferences Toward Farmed Salmon in China: Integrating Sensory and Choice Experiments” DOI Creative Commons
Mausam Budhathoki, Hao Xu, Zixuan Ma

et al.

Food Frontiers, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 16, 2024

ABSTRACT China's growing demand for farmed salmon is apparent, with the country importing 190 thousand tonnes valued at over $1.12 billion in 2023. In response, Chinese government allowed rainbow trout to be labelled and sold as starting 2018, bridging gap between domestically produced imported Atlantic salmon. This study aimed explore how country‐of‐origin information influences consumers' sensory perceptions willingness pay (WTP) Using a within‐subject design two evaluation rounds (blind informed) we combined hedonic liking where consumers rated three samples (from Norway, Chile, China) discrete choice experiment. The results indicated that under blind taste test, found no significant difference preference domestic from Norway Chile. However, when informed of product origins, consumer preferences shifted favor Norwegian Chilean Furthermore, WTP was unaffected by production unless provenance disclosed, which point origin significantly influenced their preferences. Ecolabels, price, overall liking, education, frequency aquatic food consumption, prior experience were also impact These insights offer valuable producers/importers/marketers customize approaches response preferences, refine positioning, seize upon opportunities within competitive market China.

Language: Английский

Citations

1