PLoS ONE,
Journal Year:
2024,
Volume and Issue:
19(2), P. e0295514 - e0295514
Published: Feb. 23, 2024
The
Internet
has
become
the
fastest-growing
way
to
sell
luxury
products.
Purchase
intention
for
products
in
online
stores
taken
attention
last
few
years
since
sector
proliferated.
primary
objective
of
this
study
is
examine
impact
various
factors
such
as
Product
knowledge,
Price
consciousness,
Perceived
enjoyment,
ease
usage,
and
usefulness
on
purchase
developing
countries
like
Pakistan.
Data
was
collected
from
267
fashion
customers
Pakistan
through
an
questionnaire,
results
were
analyzed
using
Smart
PLS-SEM.
In
addition,
paper
investigates
moderating
effect
risk,
Brand
awareness
Web
Atmospheric
link
between
Attitude
Online
Luxury
Intentions
consumer
buy
online.
framework
validated
by
structural
equation
modelling
(SEM).
findings
show
that
perceived
price
use
significantly
positively
intention.
Additionally,
indicated
brand
awareness,
web
atmospherics
each
intervened
moderators
relationship
attitudes
toward
purchasing
intentions.
knowledge
not
directly
related
intention,
but
plays
a
mediating
role
product
buying
purpose.
context
one
first
investigate
play.
It
will
help
brands
develop
right
tactics
selling
goods
Journal of Decision System,
Journal Year:
2023,
Volume and Issue:
33(4), P. 537 - 550
Published: April 4, 2023
With
the
increased
momentum
of
knowledge
generation
in
field
research,
systematic
reviews
are
essential
to
epitomise
state
extant
literature
and
for
theory
building.
In
this
article,
we
discuss
advantages
synthesising
reporting
findings
using
a
more
impactful
type
review,
framework-based
review.
Additionally,
list
summarise
some
popularly
used
frameworks,
TCCM
(theories-contexts-characteristics-methods;
Paul
&
Rosado-Serrano,
2019),
ADO
(antecedents-decisions-outcomes;
Benito,
2018),
5W+
H
(who,
when,
where,
what,
why,
how;
Callahan,
Citation2014)
IMO
(input-mediators-outcomes;
Ilgen
et
al.,
Citation2005).
We
also
provide
methodological
guidelines
conducting
such
Journal of Business Research,
Journal Year:
2022,
Volume and Issue:
156, P. 113507 - 113507
Published: Nov. 30, 2022
Several
extant
contemporary
works
of
literature
diagnose
the
lack
sound
theoretical
underpinnings
Digital
Entrepreneurship
phenomenon.
This
paper
provides
a
systematic
review
offering
insights
on
phenomenon
to
generate
into
recent
developments
in
field.
A
was
conducted
enhance
understanding
Web
Science
and
Scopus
were
employed
identify,
extract,
select,
related
articles
using
search
keywords.
Finally,
from
25
SSCI-indexed
journals
selected
for
this
study.
identifies
current
research
paths
digital
entrepreneurship
categorizing
key
findings
themes,
contexts,
methodologies
TCM
framework.
we
propose
conceptual
model
that
presents
how
traditional
enterprise
can
transform
enterprise.
The
study
contributes
conceptualization
by
laying
groundwork
further
development
encouraging
researchers
investigate
Asia Pacific Journal of Marketing and Logistics,
Journal Year:
2024,
Volume and Issue:
36(10), P. 2259 - 2280
Published: March 1, 2024
Purpose
The
main
aim
of
this
study
is
to
examine
the
effect
virtual
store
atmospheric
factors
on
impulsive
purchasing
in
metaverse
context.
Design/methodology/approach
Grounded
purposive
sampling,
451
individuals
with
previous
experience
were
recruited
accomplish
objectives
research.
Next,
identify
both
linear
and
nonlinear
relationships,
data
analyzed
using
partial
least
squares
structural
equation
modeling
(PLS-SEM)
artificial
neural
network
(ANN)
approaches.
Findings
findings
underscore
significance
environment
online
trust
shaping
buying
behaviors
within
retailing
setting.
Theoretically,
elucidates
impact
atmosphere
a
retail
Practical
implications
From
study,
because
importance
shop
content,
practitioners
must
address
its
role
impulse
purchases
via
affective
trust.
study’s
are
likely
help
retailers
strategize
improve
their
presentations
metaverse.
Originality/value
discovery
adds
understanding
consumer
behavior
by
probing
roles
atmosphere,
buying.
International Journal of Consumer Studies,
Journal Year:
2023,
Volume and Issue:
47(6), P. 2396 - 2416
Published: April 10, 2023
Abstract
Consumers'
emotions
play
a
salient
role
in
consumers'
buying
process,
their
consumption
behaviours,
and
engagement
with
product/service
offerings,
owing
to
which,
it
has
gained
much
attention
recent
years
as
an
area
of
inquiry.
However,
literature
this
field/subject
is
theoretically
fragmented.
Therefore,
enhance
the
conceptual
understanding,
study
synthesizes
extant
literature,
using
hybrid
review
approach.
Herein,
we
attempt
integrate
bibliometric
analysis,
along
theories,
contexts,
characteristics,
methodology
framework,
while
consolidating
classifying
domain
knowledge,
trends,
progress/citation
analysis
In
reviewed
384
empirical
articles,
published
during
period
1967–2021.
The
idea
was
identify
key
constructs,
research
methods,
based
on
propose
few
potential
areas.
Based
our
thorough
these
areas
include
(1)
consumer
co‐creation,
(2)
engagement,
(3)
service
employee
interactions,
(4)
decision
making,
(5)
experience.
International Journal of Consumer Studies,
Journal Year:
2023,
Volume and Issue:
47(3), P. 815 - 851
Published: Jan. 16, 2023
Abstract
Over
the
last
two
decades,
motivated
by
continuous
evolution
of
technology‐driven
retail
environment,
researchers
have
studied
various
aspects
online
consumer
behaviour.
This
article
attempts
to
take
stock
this
environment
critically
assess
research
gaps
in
domain
and
provide
future
directions.
Applying
a
well‐grounded
systematic
methodology
following
TCCM
(theory,
context,
characteristics
methodology)
framework,
197
shopping
behaviour
articles
were
reviewed.
The
findings
reveal
that
application
theories
remains
limited
current
pool
literature
focuses
more
on
developed
nations.
While
studies
primarily
considered
categories
such
as
apparel
grocery,
terms
experimental
survey‐based
most
common.
Additionally,
suggests
some
use
combined
better
understand
technology
acceptance
consumers
online‐shopping
is
recommended.
Similarly,
across
other
like
experiential
luxury,
luxury
services,
or
second‐hand
products
then
link
novel
constructs
reflecting
issues
with
payment
methods,
service
quality,
store
atmosphere
are
portrayed
meaningful
avenues
will
advance
domain.
International Journal of Consumer Studies,
Journal Year:
2023,
Volume and Issue:
47(6), P. 2157 - 2180
Published: Feb. 1, 2023
Abstract
In
the
context
of
emerging
sustainability
challenges,
demarketing
has
continued
to
draw
attention
academicians
and
practitioners
globally
over
past
few
years.
It
is
interesting
note
that
as
old
marketing
itself,
yet
its
application
scope
have
grown
from
two
decades
only.
Kotler
Levy,
(1971)
defined
“that
aspect
which
deals
with
discouraging
customers
in
general
or
a
certain
class
particular
on
temporary
permanent
basis”.
This
systematic
literature
review
attempts
enrich
discussion
research
through
comprehensive
64
articles
published
between
2000
2022.
Using
TCCM
framework,
we
present
relevant
theories,
contexts,
study
characteristics,
methodologies
used
research.
Our
(1)
Presents
overview
last
(2)
Examines
studies
within
framework
‘triple
bottom
line’
approach
for
(3)
Suggests
suitable
definition
considering
exorbitant
(4)
Identify
gaps
sets
agenda
future
found
been
growing
considerably
decades,
twice
much
decade
compared
previous
spill‐over
new
sectors.
The
review,
lens
approach,
able
establish
can
be
employed
effectively
address
challenges
encountered
by
policymakers
practitioners.