Scientific Bulletin of Mukachevo State University Series “Pedagogy and Psychology”,
Journal Year:
2024,
Volume and Issue:
10(3), P. 72 - 84
Published: Aug. 19, 2024
Apart
from
YouTube
and
Instagram,
new
e-commerce
live
streaming
platforms
have
emerged
(TikTok
Shopping,
Amazon
Live),
which
opens
opportunities
for
engaging
with
the
audience
driving
sales.
Women,
looking
an
emotional
interactive
experience,
tend
to
make
impulse
purchases
during
broadcasts.
That
is
why
it
necessary
investigate
this
topic.
The
purpose
of
study
was
examine
psychological
factors
that
influence
women’s
while
watching
broadcasts
determine
characteristics
women
who
included
questionnaires
interviews
living
in
Philippines,
East
Timor,
Thailand,
Singapore,
Myanmar,
Malaysia,
Laos.
key
findings
are
revealed
as
they
streams.
Psychological
include
emotionality
(68.3%
respondents),
fear
missing
out
on
a
good
deal
(58.3%
respondents)
being
influenced
by
other
viewers
streamers
(74.2%
trust
recommendations).
set
technological
social
components.
Technological
interactivity
real-time
communication
(56.7%
consider
significant);
visual
appeal
product
display
(71.7%
convenience
shopping
browsing.
Social
parasocial
interaction
streamer,
sense
community
(63.3%).
also
identified
role
hosts,
plays
significant
building
online
platform:
brand
recommendations);
through
charisma,
expertise,
attractiveness
(62.5%
them
attractive,
58.3%
–
competent).
Live
effectively
stimulate
among
women.
Emotions,
trust,
play
process.
practical
significance
lies
possibility
helping
better
understand
purchases,
avoid
stimuli
pressure.
can
be
used
develop
recommendations
how
people
shop
Deleted Journal,
Journal Year:
2025,
Volume and Issue:
9(1), P. 205 - 222
Published: March 26, 2025
Changes
in
shopping
behaviour
is
occurring
as
a
result
of
the
advances
e-commerce
technology,
with
consumers
shifting
from
traditional
methods
to
digital
shopping.
One
most
widely
used
platforms
Indonesia
Shopee.
Through
its
live
streaming
feature,
Shopee
plays
significant
role
driving
economy
and
creating
‘dromological’
phenomenon
postmodern
age.
This
study
aimed
explore
how
dromological
process,
proposed
by
Paul
Virilio,
can
be
applied
probable
impact
on
consumer
behaviour.
research
adopts
qualitative
approach,
specifically
netnographic
case
study,
focusing
flash
sale
Live
promo
program
11.11
which
was
held
last
November
11,
2024,
hosted
Shani
Amelia,
Lila
Azmina,
Alabisyir.
The
data
collection
involved
gathering
application
this
research’s
primary
supported
secondary
conducted
through
interviewing
participants
that
were
selected
using
purposive
sampling
technique.
findings
reveal
process
manifests
rapid
distribution
promotional
information,
emergence
price
wars
marketplace,
creation
modern
endo-colonization,
where
accelerated
pace
information
highly
influences
offers
valuable
insights
into
intersection
speed,
decisions
within
growing
landscape.
Journal of Infrastructure Policy and Development,
Journal Year:
2024,
Volume and Issue:
8(8), P. 6069 - 6069
Published: Aug. 23, 2024
Virtual
environments
like
the
Metaverse
have
been
gaining
popularity
in
recent
years.
Live
streaming
has
gained
as
a
favorite
way
to
entertain
among
social
network
users,
thanks
its
real-time
authenticity.
This
study
will
utilize
Extended
Unified
Theory
of
Acceptability
and
Use
Technology
(UTAUT2)
examine
factors
influencing
adoption
live
Metaverse,
new
platform
with
greater
immersion,
citizens
Vietnam.
The
research
used
quantitative
approach,
collected
data
from
sample
participants
through
structured
questionnaire
including
Performance
Expectancy
(PEE),
Effort
(EEF),
Social
Influence
(SCI),
Hedonic
Motivation
(HEM),
Experience
(EXP).
Additionally,
technological
Self-Efficacy
(TSE)
an
extended
alternative
is
thought
influence
that
relationship
well.
Results
PLS-SEM
technique
was
perception,
acceptance,
differences
demographic
groups.
Remarkably,
results
show
experience
remarkable
impact
on
between
behavioral
intention
use
for
livestreaming.
contributes
theoretical
value
investors
researchers
entertainment
technology
sectors
due
abilities
live-streaming
industry
advanced
features
metaverse
this
digital
world.
International Journal of Physical Distribution & Logistics Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 27, 2024
Purpose
Livestream
selling
is
becoming
an
increasingly
popular
practice
adopted
by
online
retailers
to
develop
a
consumer-centric
supply
chain
(CCSC).
It
improves
consumer
experience
integrating
chat,
watch
and
purchase
functions,
while
also
altering
behaviors
increasing
impulse
purchases.
Online
retailers’
responses
this
change
potentially
impact
suppliers’
operational
processes.
This
study
aims
empirically
examine
how
livestream
affects
performance
in
terms
of
lead
time
product
variety
order
fulfillment
capabilities
moderate
such
impact.
Design/methodology/approach
Using
data
from
leading
retailer
China,
the
authors
use
least
squares
model
with
fixed
effects
test
relationships.
Both
two-stage
instrumental
variable
Heckman
are
used
address
potential
endogeneity
study.
Findings
The
findings
show
that
usage
can
increase
time.
Furthermore,
negative
enhanced
when
supplier
has
higher
level
or
weaker
capability.
Originality/value
explores
alters
behavior,
adversely
affecting
upstream
performance.
underscores
need
for
CCSC
approach
across
all
tiers,
not
just
those
closest
consumers.
To
achieve
this,
research
suggests
suppliers
must
align
their
practices
CCSC,
particularly
improving
capability
cautiously
expanding
selling.
further
highlights
importance
consider
changes
enhance
application
traditional
inventory
theory
context
Managerial and Decision Economics,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 13, 2024
Abstract
New
product
diffusion
relies
heavily
on
interpersonal
relationships,
yet
the
adoption
chasm
between
early
adopters
and
majority
poses
a
significant
challenge.
The
pervasiveness
of
peer
influence
in
social
networks
presents
unique
opportunities
for
businesses
to
effectively
bridge
this
user
groups.
This
study,
grounded
social–psychological
theory,
examines
micro‐processes
adopters'
within
networks.
Utilizing
stimulus–organism–response
model,
we
propose
that
adopter
can
enhance
intention,
thereby
crossing
new
diffusion.
Empirical
findings
reveal
influence,
directly
indirectly,
affects
majority's
decisions.
When
indirect
effects
are
at
play,
emphasizes
emotional
values
embedded
product,
driven
by
influence.
These
insights
contribute
understanding
how
interactions
types
help
chasm.
study
augments,
refines,
expands
upon
existing
research
chasms
offers
valuable
practical
guidance
seeking
harness
more
overcome
barrier.
Scientific Bulletin of Mukachevo State University Series “Pedagogy and Psychology”,
Journal Year:
2024,
Volume and Issue:
10(3), P. 72 - 84
Published: Aug. 19, 2024
Apart
from
YouTube
and
Instagram,
new
e-commerce
live
streaming
platforms
have
emerged
(TikTok
Shopping,
Amazon
Live),
which
opens
opportunities
for
engaging
with
the
audience
driving
sales.
Women,
looking
an
emotional
interactive
experience,
tend
to
make
impulse
purchases
during
broadcasts.
That
is
why
it
necessary
investigate
this
topic.
The
purpose
of
study
was
examine
psychological
factors
that
influence
women’s
while
watching
broadcasts
determine
characteristics
women
who
included
questionnaires
interviews
living
in
Philippines,
East
Timor,
Thailand,
Singapore,
Myanmar,
Malaysia,
Laos.
key
findings
are
revealed
as
they
streams.
Psychological
include
emotionality
(68.3%
respondents),
fear
missing
out
on
a
good
deal
(58.3%
respondents)
being
influenced
by
other
viewers
streamers
(74.2%
trust
recommendations).
set
technological
social
components.
Technological
interactivity
real-time
communication
(56.7%
consider
significant);
visual
appeal
product
display
(71.7%
convenience
shopping
browsing.
Social
parasocial
interaction
streamer,
sense
community
(63.3%).
also
identified
role
hosts,
plays
significant
building
online
platform:
brand
recommendations);
through
charisma,
expertise,
attractiveness
(62.5%
them
attractive,
58.3%
–
competent).
Live
effectively
stimulate
among
women.
Emotions,
trust,
play
process.
practical
significance
lies
possibility
helping
better
understand
purchases,
avoid
stimuli
pressure.
can
be
used
develop
recommendations
how
people
shop
