Generative AI for growth hacking: How startups use generative AI in their growth strategies DOI
Arash Rezazadeh,

Marco Kohns,

René Bohnsack

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 192, P. 115320 - 115320

Published: March 21, 2025

Language: Английский

Artificial intelligence and consumer behavior: From predictive to generative AI DOI
Erik Hermann, Stefano Puntoni

Journal of Business Research, Journal Year: 2024, Volume and Issue: 180, P. 114720 - 114720

Published: May 23, 2024

Language: Английский

Citations

32

The impact of ChatGPT on human skills: A quantitative study on twitter data DOI Creative Commons
Vito Giordano, Irene Spada, Filippo Chiarello

et al.

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 203, P. 123389 - 123389

Published: April 10, 2024

The novel generative Artificial Intelligence (AI) developed by OpenAI, i.e., ChatGPT, rised a great interest in both scientific and business contexts. This new wave of technological advancement typically produces deep transformation the workplace, requiring skills. However, none studies literature provide quantitative analysis measures on impact ChatGPT human To address this gap, we collected database 616,073 tweets about used Natural Language Processing techniques to identify tasks users requested perform, sentiment related these tasks. Then, compared with standard taxonomy skills (i.e., ESCO) using BERT. results study underline that impacts 185 different Moreover, proposed model represent interaction user useful define four which are emerging for technology.

Language: Английский

Citations

23

Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamism DOI Creative Commons
Kuldeep Singh, Sheshadri Chatterjee, Marcello M. Mariani

et al.

Technovation, Journal Year: 2024, Volume and Issue: 133, P. 103021 - 103021

Published: April 23, 2024

Generative Artificial Intelligence (GenAI) is one of the popular AI technologies which can produce multiple kinds contents including music, text, image, as well synthetic data. As GenAI technology various forms contents, organizations must face ethical dilemmas to where this likely be used. Organizations do not want compromise their standards and compliance policies. Against backdrop, aim study examine if could improve future performance organizations. This deployed environmental dynamism two moderators acting on different linkages between adoption organizational performance. With help literature review theories, a theoretical model has been developed conceptually was validated using PLS-SEM technique with feedback 326 responses from types found that exploratory exploitative innovation under moderating effects dilemmas. Moreover, it highlighted application

Language: Английский

Citations

20

The Metaverse: Innovations and generative AI DOI Creative Commons
Jussi S. Jauhiainen

International Journal of Innovation Studies, Journal Year: 2024, Volume and Issue: 8(3), P. 262 - 272

Published: April 17, 2024

Today, the Metaverse consists of various platforms, including digital twins physical world as well virtual and blended digital-material environments that offer immersive experiences for individual users. By going beyond solely or realms, these platforms unlock new possibilities exploration, experimentation, interaction. This makes it possible to transcend limitations innovation processes confined locations, so is thus poised drive groundbreaking innovations. article explores an platform, its opportunities challenges, role generative AI in it. It discusses how Metaverse, a collaboration, creativity, technological supports potential. embracing challenges offered by leveraging capabilities within it, future which individuals can truly explore novel synergies between thriving kinds crucial achieve holistic sustainability impacts both platform outputs.

Language: Английский

Citations

17

Benchmarking operations and supply chain management practices using Generative AI: Towards a theoretical framework DOI
Rameshwar Dubey, Angappa Gunasekaran, Θάνος Παπαδόπουλος

et al.

Transportation Research Part E Logistics and Transportation Review, Journal Year: 2024, Volume and Issue: 189, P. 103689 - 103689

Published: July 25, 2024

Language: Английский

Citations

12

Your synthetic teammate:Enriching new product development with generative AI DOI Creative Commons
Maya Kumar, Stefanie Beninger,

Alex Reppel

et al.

Business Horizons, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 1, 2025

Language: Английский

Citations

1

Harnessing Artificial Intelligence for Enhanced Environmental Sustainability in China's Banking Sector: A Mixed‐Methods Approach DOI Open Access
Abu Bakkar Siddik, Yong Li, Min Du

et al.

British Journal of Management, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 6, 2025

Abstract Amidst escalating global environmental challenges, the banking sector is increasingly turning to artificial intelligence (AI) enhance sustainability performance (ESP). Our research examines impact of AI adoption on ESP through lenses sustainable banking, Fintech, green finance and innovation within China's institutions. We also explore complex configurations these factors, which collectively improve ESP. Grounded in stimulus–organism–response affordance theories, we employ a hybrid methodology combining structural equation modelling fuzzy‐set qualitative comparative analysis analyse data from an online survey. findings indicate that significantly boosts sector, primarily mediated by innovation, despite Fintech showing no significant direct Additionally, identify specific AI, synergistically ESP, contributing ongoing discourse technological industry. This study emphasizes pivotal role driving outcomes highlights need for strategic integration factors achieve higher

Language: Английский

Citations

1

Exploring consumer intentions to continue: Integrating task technology fit and social technology fit in generative AI based shopping platforms DOI
Debarun Chakraborty, Ciro Troise, Stefano Bresciani

et al.

Technovation, Journal Year: 2025, Volume and Issue: 142, P. 103189 - 103189

Published: Feb. 12, 2025

Language: Английский

Citations

1

Gen-AI’s effects on new value propositions in business model innovation: Evidence from information technology industry DOI Creative Commons
Dequn Teng, Chen Ye, Veronica Martinez

et al.

Technovation, Journal Year: 2025, Volume and Issue: 143, P. 103191 - 103191

Published: March 15, 2025

Language: Английский

Citations

1

Applications of Artificial Intelligence in Contemporary Sociology DOI
Guillermo Alfredo Jiménez Pérez, José Manuel Hernández de la Cruz

LatIA, Journal Year: 2024, Volume and Issue: 1, P. 12 - 12

Published: July 23, 2024

Language: Английский

Citations

7