Generative AI for growth hacking: How startups use generative AI in their growth strategies DOI
Arash Rezazadeh,

Marco Kohns,

René Bohnsack

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 192, P. 115320 - 115320

Published: March 21, 2025

Language: Английский

Effect of Generative Artificial Intelligence on Strategic Decision Making in Entrepreneurial Business Initiatives: A Systematic Literature Review DOI Creative Commons
Óscar López, Héctor Alberto Luzuríaga Jaramillo, Mayra Bedoya Jara

et al.

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(2), P. 66 - 66

Published: Feb. 18, 2025

Generative Artificial Intelligence (GAI) emerges as a promising tool to improve strategic decision-making in business environment characterized by increasing complexity. There are external and internal factors that part of the success entrepreneurial initiatives. A relevant factor is technological an innovation make decision making effective. The study reviews existing literature on implementing GAI decision-making. It assesses its short-, medium- long-term effects, considering interaction between human judgment. Challenges related uncertainty, complexity, ambiguity examined, reviewed understand these aspects comprehensively. review shows that, despite advanced capabilities analyze data generate patterns, judgment remains crucial situations high uncertainty. results suggest combining with expertise can accuracy efficiency integrating strengths both parties. implementation offer significant improvements decisions. However, experience remain essential, especially uncertain contexts. key maximizing benefits lies finding right balance artificial intelligence capital.

Language: Английский

Citations

0

Harmonizing Human-Ai Dynamics: The Impact of Leader-Follower Ai Use(In)Consistency on Followers’ Creative Process Engagement DOI
Yuhui Li,

Xi Ran

Published: Jan. 1, 2025

Language: Английский

Citations

0

The Role of Artificial Intelligence in Business Model Innovation DOI

P. Selvakumar,

M. Shanthi,

Repudi Pitchiah

et al.

Advances in business strategy and competitive advantage book series, Journal Year: 2025, Volume and Issue: unknown, P. 219 - 246

Published: Jan. 3, 2025

Two major forces driving this transformation are business model innovation. Together, they redefining the core structures and capabilities of modern enterprises, enabling companies to adapt evolving consumer needs, optimize operations, create new value streams. At its core, innovation (BMI) is about how a creates, delivers, captures value. Traditionally, businesses have relied on stable, well-established models such as product sales, subscription services, or fee-based services. However, in world rapid technological advancement shifting expectations, need think beyond these conventional models. Business encourages organizations explore ways generating revenue, improving customer relationships, differentiating themselves from competitors.

Language: Английский

Citations

0

Human-AI agency in the age of generative AI DOI Creative Commons
Sebastian Krakowski

Information and Organization, Journal Year: 2025, Volume and Issue: 35(1), P. 100560 - 100560

Published: March 1, 2025

Language: Английский

Citations

0

Generative AI for growth hacking: How startups use generative AI in their growth strategies DOI
Arash Rezazadeh,

Marco Kohns,

René Bohnsack

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 192, P. 115320 - 115320

Published: March 21, 2025

Language: Английский

Citations

0