Antecedents of Consumers’ Green Beauty Product Brand Purchase Intentions: An Extended Theory of Planned Behavior Approach DOI Open Access
Ayesha Lian Bevan-Dye, Costa Synodinos

Sustainability, Journal Year: 2025, Volume and Issue: 17(3), P. 1323 - 1323

Published: Feb. 6, 2025

Societies across the globe are growing increasingly environmentally aware, resulting in more and consumers demanding eco-friendly product alternatives. This phenomenon is also evident beauty industry, with many brands striving to add green products their range new continuously emerging markets. Despite increased popularity of products, there a paucity published research concerning antecedents consumers’ brand purchase intentions. As such, goal this study was apply an extended version theory planned behavior ascertain factors that predict Following explanatory design, data were gathered from 500 South Africa. Data analysis comprised structural equation modeling. Confirmatory factor revealed reliable valid seven-factor measurement model good fit. The path results indicate collectively perceived environmental knowledge, control, ethicality beliefs, attitudes, socio-altruistic values, subjective norms account for 77 percent variance intentions toward brands. findings provide comprehensive view intentions, which will be significant value marketers or seeking enter market. In addition, psychometric properties strong predictive power reflect instrument can used future into products.

Language: Английский

Switching gears: an in-depth understanding of electric vehicle adoption using the confluence approach of PLS-SEM and necessary condition analysis DOI
Mei Peng Low, Kin Leong Tang, Jeffrey Boon Hui Yap

et al.

Management of Environmental Quality An International Journal, Journal Year: 2025, Volume and Issue: unknown

Published: April 14, 2025

Purpose This study aims to examine the motivation purchase electric vehicles (EVs) using theory of planned behaviour (TPB) with environmental concern modelled as a mediator. Additionally, applies necessity logic identify “should-have” and “must-have” factors for EV adoption. Design/methodology/approach A quantitative research design was adopted data gathered from patrons various outlets online car forums purposive sampling technique. The model tested partial least squares structural equation modelling, while necessary condition analysis (NCA) employed determine conditions Findings results show positive significant relationships among TPB variables (i.e. attitude, perceived behavioural control subjective norm) on purchasing behaviour. NCA reveal all identified motivators, varying degrees minimum thresholds. Research limitations/implications focuses current influencing adoption, which may evolve field EVs advances. With rapid growth technology, including emerging features like autonomous driving, future should consider these advancements remain relevant. this is context-specific, findings not be generalizable across different regions or markets, warranting further investigation into other cultural economic contexts. Practical implications provide actionable insights marketers policymakers aiming enhance adoption by understanding both sufficiency that drive consumer Originality/value contributes literature exploring in an economy, emphasizing integration complements sufficiency-based findings, offering new policymakers.

Language: Английский

Citations

0
Balancing awareness and responsibility: Cognitive mechanisms shaping electric vehicle purchase intentions DOI
Cong Doanh Duong

Transportation Research Interdisciplinary Perspectives, Journal Year: 2025, Volume and Issue: 31, P. 101440 - 101440

Published: April 25, 2025

Language: Английский

Citations

0
Role of Privacy Concerns and Trust in Consumers’ Intention to Use Buy-Now, Pay-Later (BNPL): An Extended TPB Model DOI
Vijay Amrit Raj, Sahil Singh Jasrotia, Siddharth Shankar

et al.

International Journal of Human-Computer Interaction, Journal Year: 2023, Volume and Issue: 40(22), P. 7731 - 7742

Published: Oct. 15, 2023

AbstractPrivacy concerns and trust have recently been proposed as crucial issues in consumers' adoption of online services. Therefore, we used an extended theory planned behavior (TPB) to investigate how privacy influence attitudes toward the Buy Now, Pay Later (BNPL). We also examined mediated role relationship between attitude. An survey was conducted among Indian undergraduate postgraduate students, BNPL is most popular young consumers. found that decrease attitude towards BNPL. Specifically, attitude, subjective norms, perceived emerged significant predictors for intention use A complementary partial mediating concern discovered. That implies users apprehensive about their data's security are less likely provider will safeguard information. However, by increasing trust, users' can be reduced services.Keywords: BNPLprivacy concerntrustattitudesocial normsintention useyoung consumer Disclosure statementNo potential conflict interest reported author(s).Additional informationNotes on contributorsVijay Amrit RajVijay Raj, Assistant Professor, Area Marketing, University Lucknow, India. His research interests include Consumer Behaviour, Organic Food, BNPL, Technology Adoption. has published journals including International Journal Bank Social Responsibility Journal, Quality Assurance Hospitality & Tourism.Sahil Singh JasrotiaSahil Jasrotia, Management Institute, Kolkata, Human-Computer Interaction, Sustainability, Ethics. He Retail Distribution Management, Journal.Siddharth Shankar RaiSiddharth Rai, Trade Logistics, Institute Foreign Kakinada Campus. around 10 years experience teaching, training research. The key areas which he worked operations supply chain management, logistics sustainability, resilience international logistics.

Language: Английский

Citations

10
Low Carbon Sustainable Diet Choices—An Analysis of the Driving Factors behind Plant-Based Egg Purchasing Behavior DOI Open Access
Ping Li,

I‐Kai Lin,

Han‐Shen Chen

et al.

Nutrients, Journal Year: 2024, Volume and Issue: 16(16), P. 2604 - 2604

Published: Aug. 7, 2024

In the face of escalating climate change, environmental pollution, and global crises, plant-based eggs are a viable solution for conservation health promotion. This study uses an integrated framework combining value-belief-norm (VBN) theory Theory Planned Behavior (TPB) to explore factors influencing Taiwanese consumers’ inclination towards eggs. Through convenience sampling, 417 questionnaires were issued 387 valid responses received, indicating 92.8% response rate. The analysis indicates that biospheric altruistic values significantly enhance their awareness outcomes, which, coupled with sense responsibility, strengthens personal norms. From TPB perspective, perceived behavioral control is identified as critical driver intention purchase eggs, attitudes subjective norms playing significant roles. Subjective positively impact norms, thereby intentions. findings confirm model’s theoretical practical validity, offer valuable insights businesses. By developing adept marketing strategies consider market dynamics, this enhances effectiveness value efforts by boosting engagement These contribute advancing sustainability goals.

Language: Английский

Citations

3
Antecedents of Consumers’ Green Beauty Product Brand Purchase Intentions: An Extended Theory of Planned Behavior Approach DOI Open Access
Ayesha Lian Bevan-Dye, Costa Synodinos

Sustainability, Journal Year: 2025, Volume and Issue: 17(3), P. 1323 - 1323

Published: Feb. 6, 2025

Societies across the globe are growing increasingly environmentally aware, resulting in more and consumers demanding eco-friendly product alternatives. This phenomenon is also evident beauty industry, with many brands striving to add green products their range new continuously emerging markets. Despite increased popularity of products, there a paucity published research concerning antecedents consumers’ brand purchase intentions. As such, goal this study was apply an extended version theory planned behavior ascertain factors that predict Following explanatory design, data were gathered from 500 South Africa. Data analysis comprised structural equation modeling. Confirmatory factor revealed reliable valid seven-factor measurement model good fit. The path results indicate collectively perceived environmental knowledge, control, ethicality beliefs, attitudes, socio-altruistic values, subjective norms account for 77 percent variance intentions toward brands. findings provide comprehensive view intentions, which will be significant value marketers or seeking enter market. In addition, psychometric properties strong predictive power reflect instrument can used future into products.

Language: Английский

Citations

0