Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality DOI Creative Commons
Aditya Halim Perdana Kusuma Putra

Golden Ratio of Marketing and Applied Psychology of Business, Journal Year: 2023, Volume and Issue: 3(2), P. 76 - 92

Published: June 30, 2023

This study aims to explore the effects of Environmental Factors, Brand Image, and Product Quality on Purchase Decisions Yamaha Fazzio motorcycles in Makassar City. Utilizing a questionnaire-based survey, data were collected from motorcycle consumers The research employs multiple regression analysis as its methodological framework, with questionnaire serving primary collection tool. population this encompasses City, sample drawn using Slovin's formula. findings indicate that, based partial tests, Quality, Consumer have positive significant impact. Moreover, results simultaneous tests reveal that collectively exert influence Decisions.

Language: Английский

Explaining social sustainability practices of hotels using a multi-theoretical approach: A narrative inquiry DOI
George Changha, Samson Omuudu Otengei, Joseph Mpeera Ntayi

et al.

Tourism and Hospitality Research, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 10, 2025

The theorization of social sustainability practices (SSPs) has remained underdeveloped compared to its environmental and economic counterparts, studies on firm-specific factors that enable SSPs are even more scanty. This study provides a theoretical explanation hotels. In so doing, the facilitates growth theory as well practice in hospitality industry. Through narrative interviews with purposively constituted focus groups, comprising directors, top managers, supervisor lower-end staff 5-star hotel Uganda, authors developed story highlighting hotel’s lived experiences, regarding while emphasizing context, actions, outcomes lessons. revealed stakeholder value co-creation, complex adaptive leadership knowledge-based dynamic capabilities essential enablers SSPs. findings suggest explained by nuanced interplay theory, complexity view, novel stride theorizing context. Implications for managers researchers discussed.

Language: Английский

Citations

1
Environmental sustainability–profitability beliefs among firm decision makers: Measurement and consequences DOI

David Dose,

Ronny Reinhardt, Maria Schwabe

et al.

Long Range Planning, Journal Year: 2024, Volume and Issue: unknown, P. 102495 - 102495

Published: Dec. 1, 2024

Language: Английский

Citations

1
Which Air Passengers Experience the Most Flight Shame? DOI

Sara Laurent,

Paul Chiambaretto,

Camille Bildstein

et al.

Published: Jan. 1, 2024

Language: Английский

Citations

0
Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality DOI Creative Commons
Aditya Halim Perdana Kusuma Putra

Golden Ratio of Marketing and Applied Psychology of Business, Journal Year: 2023, Volume and Issue: 3(2), P. 76 - 92

Published: June 30, 2023

This study aims to explore the effects of Environmental Factors, Brand Image, and Product Quality on Purchase Decisions Yamaha Fazzio motorcycles in Makassar City. Utilizing a questionnaire-based survey, data were collected from motorcycle consumers The research employs multiple regression analysis as its methodological framework, with questionnaire serving primary collection tool. population this encompasses City, sample drawn using Slovin's formula. findings indicate that, based partial tests, Quality, Consumer have positive significant impact. Moreover, results simultaneous tests reveal that collectively exert influence Decisions.

Language: Английский

Citations

0