Embracing the future of interactive marketing with contactless technology: evidence from tourism businesses DOI
Edward C.S. Ku

Journal of Research in Interactive Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 9, 2024

Purpose This study explores how predictor variables (value congruence and customer–AI-assisted exchanges) lead tourism businesses to meet customer needs through contactless technology enhance their willingness pay more. Design/methodology/approach The research model was designed from the perspective of consumer-brand relationships acceptance AI device use. collected analyzed 647 valid questionnaires using structural equation modeling (SEM) approach. Findings findings indicate that value customer-AI-assisted exchanges (CAIX) affect intimacy. Intimacy affects satisfaction more for technological services. Moreover, brand trust sensory experience play a role in moderating Originality/value Effective interactions between customers AI-assisted services significantly contribute overall satisfaction. When systems can understand respond appropriately queries, needs, preferences, they levels, increasing with

Language: Английский

AI avatars and co-creation in the metaverse DOI
Zahy Ramadan, Jad Ramadan

Consumer Behavior in Tourism and Hospitality, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 9, 2025

Purpose While the fields of artificial intelligence (AI) and avatars are growing at a very fast pace, studies still scarce. This study aims to fill gap in literature relating implications highly realistic as well consequences AI-led co-creation on hospitality services Metaverse. Design/methodology/approach The authors adopted an exploratory qualitative methodology role AI Metaverse within context. involved interviews with both elite figures consumers primary data also incorporated secondary sourced from comments YouTube video related avatars. Findings Based triangulation, extracted themes dealt four key areas: (1) avatars’ relational encounters hospitality, (2) realism, (3) self-representation self-perception skewness (4) co-creation. findings show that while realism would increase authenticity virtual social connections, engagement monetization, issue self-misrepresentation will diminish effect encounters. That be led digitally cocreate reviews recommendations further accentuates findings. Originality/value research advances field by addressing avatar It explores nuanced ways can enhance simultaneously posing challenges trust. provides foundation for exploration AI’s transformative potential contexts.

Language: Английский

Citations

3
Experience management in hospitality and tourism: reflections and implications for future research DOI Creative Commons
Dora Agapito, Μαριάννα Σιγάλα

International Journal of Contemporary Hospitality Management, Journal Year: 2024, Volume and Issue: 36(13), P. 57 - 76

Published: April 30, 2024

Purpose This paper aims to provide a critical reflection on the management of experiences in hospitality and tourism (H&T). The investigates evolution experience research, while discussing emerging challenges opportunities for management. Design/methodology/approach study adopts reflective approach providing future directions research. Three major fields are identified discuss advances, research: conceptualization dimensions experiences; relational network management; theoretical methodological approaches. Findings proposes mindset shift guide but also redirect research thinking managerial practices about role economy society. proposed humanized perspective is deemed important given contemporary socio-economic, environmental technological environment. Research limitations/implications identifies set implications help scholars professionals alike implement Implications relate conceptualization, approaches Originality/value critically assesses around customer (CEM) H&T contexts. look at not only informs advancing knowledge practice nature CEM society economy.

Language: Английский

Citations

14
Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE) DOI
Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra

et al.

Current Issues in Tourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 23

Published: July 9, 2024

Language: Английский

Citations

10
Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs DOI Creative Commons
Pablo Ledesma‐Chaves, Eloy Gil‐Cordero, Antonio Navarro García

et al.

Journal of Innovation & Knowledge, Journal Year: 2024, Volume and Issue: 9(3), P. 100535 - 100535

Published: July 1, 2024

The last decade has seen major transformations in the tourism sector, influenced by changes consumer behaviour and integration of technology. Metaverse emerged as a transformative force but with certain limitations. In this sense, literature highlights need to address research gaps terms levels acceptance new technology regard challenges faced small medium-sized enterprises (SMEs) sector. Thus, main objective paper is assess adoption intention high enterprises, focusing on key role paradigm. For data collection, total 172 have been surveyed using double methodology, PLS-SEM QCA, for analysis. results show that intend adopt technologies associated concept Business Satisfaction rather than possible performance it may represent. These represent an important advance understanding sector type companies, where can help diverse strategies business environment without having excessive Resistance Change, helping be able face conjunction other capabilities.

Language: Английский

Citations

8
Driving engagement in metaverse-mediated tourism environments: exploring the role of perceived realism DOI
Man Lai Cheung, Wilson K.S. Leung, Man Kit Chang

et al.

Internet Research, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 10, 2024

Purpose Despite the promising development and marketing potential of metaverse, our understanding how realistic metaverse environments impact user engagement behaviours remains limited. This study investigates role perceived realism in influencing engagement, thereby affecting external search behaviour visit intentions. Design/methodology/approach We surveyed 270 active users to test research model. The data were analysed using partial least squares structural equation modelling (PLS-SEM). Findings results show that three dimensions – avatar involvement, perceptual pervasiveness social significantly enhance which turn influences intention. In contrast, simulation freedom choice have minimal effects on absorption dedication. Research limitations/implications highlights enhancing with its physical world behaviours. It contributes literature by demonstrating within behaviours, including intentions Practical implications offers practical guidance for developers environments. Specifically, findings advocate visual audio quality enhancements, greater persuasiveness virtual spaces, improved representativeness a closer alignment activities real-life events. Originality/value advances theoretical examining such as quality, events metaverse. also explores this offline thus bridging gap between real-world interactions.

Language: Английский

Citations

6
From virtual to reality: How virtual reality forest tourism influences actual forest wellness tourism behavior DOI
Ying Li,

Yushi Jiang

Journal of Hospitality and Tourism Management, Journal Year: 2025, Volume and Issue: 62, P. 70 - 82

Published: Jan. 7, 2025

Language: Английский

Citations

0
Why do customers engage and interact in metaverse tourism? An SOR perspective DOI
Raouf Ahmad Rather, Mustafeed Zaman, Tareq Rasul

et al.

Current Issues in Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17

Published: Jan. 13, 2025

The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also cutting-edge technologies, including metaverse (MV). This can benefit from advances of this technology respond challenges. Therefore, we develop a metaverse-based model that investigates impact consumer's experience with MV system, MV-mediated-interaction and MV-mediated-immersion on engagement its consequent influence satisfaction behavioural intentions physically visit destination (BIPVD), employing stimulus-organism-response perspective. We collected data 212 respondents, who were users differing applications, tested through PLS-SEM. First, findings indicate positive effect system satisfaction. Second, results confirm significant MV-mediated interaction engagement. Third, revealed immersion BIPVD. Fourth, suggest strong Finally, support MV-engagement's mediating role in predicting conclude by drawing key theoretical/practical implications.

Language: Английский

Citations

0
Metaverse economics for tourism and hospitality: economic fundamentals in a semi-imaginary world DOI
Stanislav Ivanov, Faruk Seyitoğlu, Craig Webster

et al.

Tourism Economics, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 17, 2025

This study elaborates on the economics of Metaverse in tourism and hospitality. It identifies stakeholders from a perspective, namely: IT companies (infrastructure), (Metaverse presence), hospitality companies, other (non-tourism) destination management organisations, tourists, public authorities. The paper activities each stakeholder would be able to perform associated revenue costs. Based this, discusses economic relationships between stakeholders, their impacts financial performance potential externalities Metaverse. Theoretical, managerial policy implications, limitations future research directions are outlined as well.

Language: Английский

Citations

0
Do virtual tours really enhance customer satisfaction with physical experiences? A quasi-experimental study on Airbnb DOI
Huimin Liu, Wesley S. Roehl

Journal of Hospitality and Tourism Management, Journal Year: 2025, Volume and Issue: 62, P. 188 - 195

Published: Jan. 22, 2025

Language: Английский

Citations

0
Metaverse Branding DOI
Belém Barbosa

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2025, Volume and Issue: unknown, P. 493 - 522

Published: Jan. 17, 2025

The main aims of this chapter were to explore metaverse branding by identifying the trends and contributions in extant literature. Through a bibliometry critical analysis literature, proposes conceptualization, which shows how immersive experiences that provide multi-dimensional value enhance brand engagement, leads increased awareness, love, satisfaction, trust, equity. These factors ultimately drive online offline purchases strengthen loyalty. Overall, proposed framework relevant insights for both managers defining strategies, researchers interested these topics.

Language: Английский

Citations

0