Overcoming the Love Gap: AI-Enabled Relationship-Building by Robot Chefs

Cornell Hospitality Quarterly, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 4, 2025

The development and adoption of artificial intelligence (AI) robotic technologies in the foodservice industry has expanded dramatically. economic benefits such are likely to be similar those experienced by other sectors, as manufacturing. However, unlike many appeal restaurants involves consumer perceptions making product. In particular, we argue that—especially craft food contexts—consumers expect prepared “with love.” As robots intuitively incapable doing so, restaurateurs face a conundrum: how take advantage chefs, while maintaining that meals with love? We test series potential interventions aimed at overcoming gap find AI-enabled (i.e., chat-based) relationship-building between robot chefs restaurant patrons is most effective option. fact, our intervention fully closes preferences for human relative chefs. Additional managerial theoretical implications discussed.

Language: Английский

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Persuasion strategies of convenience food labels: Integrating typeface design and brand certification through the Lens of a dual processing model

Food Quality and Preference, Journal Year: 2025, Volume and Issue: unknown, P. 105524 - 105524

Published: March 1, 2025

Language: Английский

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The influence of goal priming on hotel consumers’ pro-environmental behavior: Moderating effects of temporal and social discounting

Journal of Hospitality and Tourism Management, Journal Year: 2025, Volume and Issue: 63, P. 129 - 139

Published: April 8, 2025

Language: Английский

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The role of emotional mediation in the SOR framework: agricultural souvenirs and purchase intentions

Current Psychology, Journal Year: 2025, Volume and Issue: unknown

Published: April 25, 2025

Language: Английский

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From Pen to Plate: How Handwritten Typeface and Narrative Perspective Shapes Consumer Perceptions in Organic Food Consumption

Sustainability, Journal Year: 2025, Volume and Issue: 17(9), P. 3961 - 3961

Published: April 28, 2025

With growing awareness of health and sustainability benefits, organic food has surged in popularity, highlighting the critical need for effective communication strategies product promotion. While extant research extensively examines effects textual content advertising, little attention been paid to persuasive power typeface design on consumers’ responses. Grounded cue utilization theory message consistency framework, this study investigates how handwritten typefaces narrative perspectives influence consumer responses advertising. Two experiments were conducted. Study 1 (N = 139) shows their positive attitudes purchase intentions than machine-typed fonts; 2 206) extends these findings by revealing a significant interaction between perspective, where first-person narratives amplify fonts. Moreover, moderated mediation model that is sequentially mediated perceived congruence sincerity, with indirect being stronger third-person ones. The advance marketing demonstrating visual–semantic alignment enhances efficacy, especially contexts. Practically, proposes strategic implementation typography combined use These insights hold implications fostering consumption patterns, potentially driving environmentally conscious agriculture practices supporting environmental efforts.

Language: Английский

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Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses

Electronic Commerce Research, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 3, 2024

Language: Английский

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How hand-made affects consumers’ perceived nutritional quality of organic food

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 11

Published: Nov. 7, 2024

This study analyzed the impact of handmade in depth on consumers’ perceived nutritional quality organic food through three experiments. Experiment 1 found that significantly enhanced positive perceptions food. 2 revealed mediating role handicraft cultural identity between and quality. 3 further explored moderating authenticity handmade. We these factors above effect The findings suggest directly affected food, which could be strengthened handcraft authenticity. These provide important guidance for manufacturers marketers marketing strategy-making can help better meet consumer demand high-quality

Language: Английский

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Order Matters: The Effect of “AR-First” or “AR-Later” on Consumer Decision-Making

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 17

Published: Nov. 21, 2024

AR-based product displays are widely used across various applications. While there is extensive research on the comparative advantages of AR over traditional displays, a critical gap persists in understanding effects order (AR-first or AR-later) consumer decision-making. This study reveals that, compared to AR-later display, AR-first display significantly reduces decision-making difficulty. effect mediated by cognitive load, moderated purchase motive, vividness and need for cognition. For products associated with hedonic motives, high vividness, consumers low cognition, impact difficulty stronger. Consequently, can yield many benefits, such as reducing load These findings align enrich SEAD framework marketing, offering valuable theoretical practical insights further exploring dynamic mechanisms marketing optimization

Language: Английский

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