Journal of Infrastructure Policy and Development,
Journal Year:
2024,
Volume and Issue:
8(4)
Published: Feb. 26, 2024
The
objective
of
this
study
is
to
examine
the
extent
awareness,
intention,
and
behavior
among
university
students
in
relation
green
marketing.
It
recognized
that
present
cohort
students,
as
well
future
generations,
will
have
a
substantial
impact
on
shaping
course
world.
respondents
for
consisted
collected
data
was
subsequently
analyzed
using
SPSS
(Statistical
Package
Social
Sciences)
25
order
test
stated
hypothesis.
University
exhibit
comprehensive
understanding
marketing
conscious
inclination
toward
embracing
favorable
intentions
behaviors
domain.
results
suggest
there
exists
statistically
significant
positive
correlation
between
individuals’
level
awareness
their
intention
participate
environmentally
friendly
consumer
practices.
Furthermore,
it
has
been
observed
consumers
engage
practices
noteworthy
influence
subsequent
terms
adopting
behaviors.
findings
obtained
from
studies
are
utmost
importance
offering
valuable
guidance
orientation
characterized
by
heightened
environmental
sustainability.
novelty
provide
lucid
comprehension
students’
perceptions
about
Several
factors
can
potentially
consumers,
including
personal
values,
social
norms,
economic
factors.
Additional
research
necessary
obtain
more
thorough
complexity
these
variables,
how
they
interact
behavior.
Journal of Innovation & Knowledge,
Journal Year:
2022,
Volume and Issue:
7(4), P. 100272 - 100272
Published: Sept. 20, 2022
The
authors
have
focused
on
organizational
capabilities
to
achieve
sustainable
development
goals
(SDG)
in
the
current
study.
In
this
regard,
green
knowledge
management
(GKM)
and
innovation
(specifically
technological
innovation)
are
investigated.
Moreover,
it
is
also
studied
whether
culture
(OGC)
strengthens
innovate
sustainability
via
GKM.
researcher
collected
data
from
managers
of
different
levels
manufacturing
service
enterprises
all
sizes
analyzed
through
structural
equation
modeling.
GKM
SDG
as
per
findings.
has
been
found
be
a
significant
positive
predictor
corporate
(CSD).
It
that
OGC
relationship
between
for
achieving
SDG.
Furthermore,
organizations,
equally
important.
Journal of Innovation & Knowledge,
Journal Year:
2023,
Volume and Issue:
9(1), P. 100455 - 100455
Published: Dec. 22, 2023
The
primary
objective
of
this
research
is
to
examine
the
effects
green
knowledge
management
(GKM)
on
technological
innovation
(GTI)
and
sustainable
performance
in
construction
firms.
study
also
investigates
role
artificial
intelligence
(AI)
as
a
moderator
relationship
between
GKM
human
capital
(GHC).
A
survey
questionnaire
was
used
obtain
data
from
309
firms
Pakistan,
AMOS-24
SPSS
PROCESS
macro
software
packages
were
test
hypotheses.
findings
revealed
that
had
significant
positive
impacts
GTI
long-term
performance.
Aspects
GIC
(e.g.,
structural
capital,
relational
capital)
found
be
mediators
interactions
correlations
Furthermore,
showed
AI
significantly
influenced
GHC.
study's
have
important
theoretical
practical
implications
for
organizations
governments.
theoretically
contributes
knowledge-based
view
firm
by
providing
empirical
evidence
various
characteristics
GKM,
GTI,
In
practice,
suggest
can
improve
investing
GIC.
European Journal of Innovation Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: June 13, 2024
Purpose
Green
innovation,
digitization
and
sustainability
have
attracted
considerable
attention
in
recent
years
due
to
their
transformative
potential
organizations.
This
study,
grounded
the
resource-based
view,
explores
intricate
relationship
among
green
entrepreneurial
orientations,
sustainability-oriented
circular
economy,
employing
knowledge
management
as
a
pivotal
mechanism.
Design/methodology/approach
The
proposed
model
hypotheses
were
tested
using
Partial
Least
Squares
(PLS)
structural
equation
modeling
(SEM)
with
sample
of
274
valid
questionnaires
collected
from
manufacturing
firms
Saudi
Arabia.
Findings
Results
unveil
positive
relationships
between
orientations
well
along
mediation
these
relationships.
In
addition,
exhibit
heightened
strength
increased
levels
digital
transformation.
Originality/value
contributions
this
research
extend
both
theoretical
practical
realms,
offering
valuable
insights
for
startups
traditional
businesses
they
explore
landscape
innovation
digitization.
Society and Business Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 18, 2025
Purpose
This
study,
using
stakeholder
theory
and
diffusion
of
innovations
(DOIs),
aims
to
examine
the
readiness
Omani
health-care
firms
adopt
artificial
intelligence
(AI).
adoption
is
seen
as
a
key
step
towards
ensuring
green
innovation
sustainable
performance
(SP)
in
sector.
Design/methodology/approach
study
adopted
convenience
referral
sampling
techniques
enhance
response
rate
for
limited
number
AI.
Using
explanatory
research
design,
structure
equation
modelling
employees
unit
analysis,
random
sample
technique
used
distribute
structured
questionnaire
five
hospitals
North
Al-Batinah,
including
Shinas,
Liwa
Sohar
cities.
Smart
PLS
4.1
analyses
responses.
Findings
The
demonstrates
that
AI
could
significantly
SP,
finding
utmost
importance
current
landscape.
also
tested
knowledge
sharing
boundary
condition.
Furthermore,
study’s
findings
indicate
leads
emergence
suggesting
are
willing
achieve
development
goals
(SDGs).
Practical
implications
implies
stakeholders,
Government
Middle
Eastern
firms,
should
prioritize
investments
technologies
tailored
sustainability
initiatives.
Originality/value
makes
three
significant
unique
contributions.
Firstly,
it
uniquely
integrates
DOIs
theories
explain
mediating
function
moderating
effect
sharing.
Secondly,
provides
context,
where
government’s
focus
on
health
sector
crucial.
Finally,
this
outlines
clear
actionable
pathway
East
SDGs,
thereby
enlightening
reader
potential
