The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
Foods,
Journal Year:
2025,
Volume and Issue:
14(2), P. 213 - 213
Published: Jan. 12, 2025
This
paper
aims
to
build
a
predictive
model
that
assesses
how
healthy
lifestyle
affects
different
dimensions
of
perceived
value
(quality,
social
value,
emotional
and
economic
value)
these
impact
the
willingness
purchase
brands.
A
quantitative,
non-experimental,
cross-sectional
study
was
conducted
with
sample
515
participants.
self-administered
questionnaire
used,
data
were
analyzed
using
PLS-SEM
method.
The
findings
indicate
positively
influences
perception
quality
social,
emotional,
However,
only
quality,
significantly
impacted
purchase,
while
did
not
show
relevant
effect.
It
is
concluded
determining
factor
in
foods,
which
reinforces
intention,
except
for
value.
These
suggest
companies
should
prioritize
strategies
reinforce
connections
their
products
encourage
consumption
contributes
theoretically
emerging
markets
provides
practical
implications
designing
more
effective
marketing
Peruvian
context.
Language: Английский
Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness
Nutrients,
Journal Year:
2024,
Volume and Issue:
16(13), P. 1995 - 1995
Published: June 23, 2024
Eating
low
amounts
of
healthy
foods
leads
to
high
rates
diet-related
diseases.
How
can
we
control
and
reduce
the
increase
in
these
diseases?
One
recommendations
is
improve
nutritional
competence,
which
means
greater
health
consciousness.
The
objective
present
study
determine
influence
consciousness
on
dimensions
perceived
value
their
impact
willingness
consume
from
a
brand.
Through
non-experimental,
cross-sectional,
explanatory
study,
responses
518
participants
(men
women)
who
confirmed
being
consumers
brands
food
were
analyzed.
included
adults
aged
18
58
years
recruited
using
non-probability
sampling.
Data
was
collected
self-report
form
statistically
analyzed
Smart
PLS.
findings
support
that
awareness
positively
significantly
influences
quality
value,
financial
social
emotional
value;
contrary
this,
it
detected
does
not
brands.
This
contributes
science
by
showing
how
theory
predicts
intention
brands,
with
intervening
this
prediction.
Therefore,
concluded
population
consumes
has
experienced
positive
reports
factors
comprise
foods.
Language: Английский
Social media influencer attributes and purchase of counterfeit fashion goods: Self-determination as a mediator
Journal of Global Scholars of Marketing Science,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 24
Published: Feb. 11, 2025
Language: Английский
The path to fashion loyalty: insights from online fashion retailers and gender dynamics
Journal of Fashion Marketing and Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 30, 2025
Purpose
This
research
investigates
the
influence
of
perceived
value
and
trust
on
customer
loyalty
in
online
fashion
retail
industry.
Additionally,
it
explores
role
satisfaction
as
a
mediator
these
relationships,
while
considering
potential
gender
differences.
The
study
is
guided
by
social
exchange
theory,
which
suggests
that
individuals
establish
relationships
based
valuable
resources.
Design/methodology/approach
mixed-method
utilized
surveys
interviews
to
gather
data.
A
sample
729
participants
from
Egypt
was
selected
using
stratified
random
sampling,
providing
quantitative
data
for
analysis.
Smart
PLS
used
examine
between
variables.
10
were
conducted
qualitative
insights,
thematic
analysis
employed
validate
enrich
findings.
Findings
findings
indicate
have
significant
positive
effects
Furthermore,
identified
relationship
value,
trust,
loyalty.
also
revealed
plays
moderating
role.
Specifically,
has
stronger
impact
females,
more
pronounced
males.
Satisfaction
significantly
mediates
trust/perceived
males,
but
not
females.
Originality/value
contributes
existing
literature
investigating
within
context
industry
Egypt.
offers
insights
into
mediating
effect
gender.
adoption
theory
enhances
understanding
dynamics,
integration
strengthens
validity
comprehensiveness
findings,
ensuring
robust
examination
phenomenon
Egyptian
context.
Language: Английский
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It
Journal of theoretical and applied electronic commerce research,
Journal Year:
2024,
Volume and Issue:
19(3), P. 2522 - 2542
Published: Sept. 23, 2024
Over
the
past
decade,
concept
and
practice
of
shopstreaming
(also
known
as
livestream
shopping)
have
grown
significantly
within
e-business
world,
it
integrates
live
streaming
technology
with
e-commerce.
However,
relationship
between
perceived
benefits
this
shopping
mode
intention
to
use
is
not
fully
understood.
This
research
seeks
enhance
current
understanding
by
studying
association
in
context
fashion
personal
care
(FPC)
goods.
Uniquely,
study
bases
its
core
model
on
a
combination
theory
planned
behaviour
(TPB)
some
elements
enhanced
stimulus–organism–response
(ESOR)
theory,
which
incorporates
cognitive,
emotional
physiological
processes
organism
component.
enables
development
framework
facilitates
examination
purchase
environment,
moderated
attitude
(organism).
The
uniqueness
further
inclusion
analysis
platform
quality
streamer’s
(seller’s)
influence
moderating
constructs.
These
analyses
were
carried
out
using
data
from
901
respondents
structured
questionnaire,
collected
over
4-month
period.
results
showed
that
seller
has
significant
effect
mediation
attitude,
though
was
affected
quality.
therefore
offers
insights
Saudi
FPC
brands,
streamers
marketing
agencies
develop
optimise
sales
content
strategy.
Language: Английский
UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS
Benediktus Rolando,
No information about this author
Herry Mulyono
No information about this author
Transekonomika Akuntansi Bisnis dan Keuangan,
Journal Year:
2024,
Volume and Issue:
4(3), P. 303 - 321
Published: June 15, 2024
As
the
marketing
landscape
continues
to
evolve,
data-driven
strategies
have
emerged
as
a
critical
component
in
effectively
reaching
and
engaging
with
millennial
consumer
demographic.
In
age
of
big
data,
data
driven
has
become
powerful
tool
for
businesses
seeking
gain
competitive
edge
optimise
customer
engagement.
This
paper
provides
comprehensive
literature
review
on
effective
reach
consumers.
It
explores
use
social
relationship
maps
identify
key
influencers
leverage
their
exponential
information
dissemination.
Additionally,
examines
various
approaches
tactics
consumers
using
techniques.
Key
findings
suggest
that
can
significantly
enhance
engagement,
brand
loyalty,
overall
effectiveness.
The
aims
provide
insights
understanding
current
research
best
practices
targeting
Language: Английский