From Asymmetry to Satisfaction: The Dynamic Role of Perceived Value and Trust to Boost Customer Satisfaction in the Tourism Industry DOI Creative Commons
Ibrahim A. Elshaer, Alaa M. S. Azazz, Sameh Fayyad

et al.

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(2), P. 68 - 68

Published: April 24, 2025

The study investigates how information asymmetry affects customer satisfaction in the tourism industry by examining trust and perceived value as mediating factors. research implements an integrated model to test prove asymmetry’s direct effects on literature gap. used a quantitative approach based opinion polls distributed 408 customers of hotels, companies, travel agencies who were Egypt. SmartPLS 3 software implemented data analysis process using partial least squares structural equation modeling (PLS-SEM). Previous studies have developed scales measure its related constructs, including trust, value, satisfaction. Multiple tests showed that measurement tools possess both reliability validity. Results strongly support all hypotheses: demonstrated significant negative (β = −0.187), −0.520), −0.453). Conversely, received positive from 0.273) 0.263). Importantly, (indirect effect β −0.142) −0.119) acted powerful mediators, confirming diminishes largely eroding these crucial Crucially, results demonstrate impact is significantly mediated jointly through two parallel pathways: erosion impairment value. adds theoretical theory with findings while also extending theory, expectancy disconfirmation field e-commerce. E-commerce entities must establish clear communication gain create helps compensate for enhanced loyalty superior market position.

Language: Английский

From Asymmetry to Satisfaction: The Dynamic Role of Perceived Value and Trust to Boost Customer Satisfaction in the Tourism Industry DOI Creative Commons
Ibrahim A. Elshaer, Alaa M. S. Azazz, Sameh Fayyad

et al.

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(2), P. 68 - 68

Published: April 24, 2025

The study investigates how information asymmetry affects customer satisfaction in the tourism industry by examining trust and perceived value as mediating factors. research implements an integrated model to test prove asymmetry’s direct effects on literature gap. used a quantitative approach based opinion polls distributed 408 customers of hotels, companies, travel agencies who were Egypt. SmartPLS 3 software implemented data analysis process using partial least squares structural equation modeling (PLS-SEM). Previous studies have developed scales measure its related constructs, including trust, value, satisfaction. Multiple tests showed that measurement tools possess both reliability validity. Results strongly support all hypotheses: demonstrated significant negative (β = −0.187), −0.520), −0.453). Conversely, received positive from 0.273) 0.263). Importantly, (indirect effect β −0.142) −0.119) acted powerful mediators, confirming diminishes largely eroding these crucial Crucially, results demonstrate impact is significantly mediated jointly through two parallel pathways: erosion impairment value. adds theoretical theory with findings while also extending theory, expectancy disconfirmation field e-commerce. E-commerce entities must establish clear communication gain create helps compensate for enhanced loyalty superior market position.

Language: Английский

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