Studies in big data, Journal Year: 2025, Volume and Issue: unknown, P. 437 - 463
Published: Jan. 1, 2025
Language: Английский
Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 67, P. 102960 - 102960
Published: Feb. 12, 2022
Language: Английский
Citations
85
Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103363 - 103363
Published: April 26, 2023
Language: Английский
Citations
56
International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(2)
Published: Feb. 13, 2024
Abstract Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering era characterized by extensive digital businesses, society, and consumers. Therefore, become a pivotal focus for organizations across various in recent years. Despite differing scholarly perspectives concept elements transformation, consensus exists that it significantly impacts consumer decisions necessitates organizational adaptation. Recent challenges such as COVID‐19 pandemic have further accelerated need its effects This editorial perspective this most important topic to establish future research agenda encompassing dimensions transformation. The purpose is review from multidisciplinary viewpoint provide insights into several key domains—Internet‐of‐Things, social media, mobile apps, artificial intelligence, augmented virtual reality, metaverse, corporate responsibility—that poised fuel pace Each domain analyzed through lens introduction, role, importance, multifaceted impact, conclusions. Future directions suggested.
Language: Английский
Citations
46
Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103876 - 103876
Published: April 30, 2024
Language: Английский
Citations
26
Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 69, P. 103088 - 103088
Published: Aug. 12, 2022
Shopping convenience can be turned into a competitive advantage for online grocery retailers. Consequently, we study how personalized product recommendations (recommendation agents) and price promotions (algorithmic pricing) compensate the negative impact that consumer's perceived cognitive effort causes on loyalty. By default, relationship from efforts to attitudinal behavioral loyalty is negative, yet these results demonstrate lessen impact, while do not have such an influence. The findings contribute better understanding of marketing activities in today's data-driven retailing.
Language: Английский
Citations
61
Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 76, P. 103574 - 103574
Published: Sept. 25, 2023
Language: Английский
Citations
38
SSRN Electronic Journal, Journal Year: 2023, Volume and Issue: unknown
Published: Jan. 1, 2023
In the dynamic realm of customer-centric business models, organizations are increasingly adopting advanced technologies and strategies to augment capabilities Customer Relationship Management (CRM) systems. This study delves into transformative concept hyper-personalization its profound impact on enhancing customer loyalty satisfaction within CRM frameworks. Key enablers artificial intelligence (AI) machine learning (ML), which play a pivotal role in this evolution. These empower systems analyse extensive datasets, extracting valuable insights individual behaviours, preferences, needs. The incorporation predictive analytics recommendation engines allows real-time customization interactions, ensuring customers receive personalized content, product recommendations, communication channels tailored their unique profiles. paper explores tools integral strategies, underscoring importance data-driven decision-making. data platforms (CDPs) highlighted as essential that unify disparate sources create comprehensive profile. Additionally, segmentation assist categorizing based diverse criteria, facilitating targeted interactions. integration these enhances ability deliver contextually relevant experiences, fostering stronger emotional connections between brands. for involve multi-faceted approach, encompassing proactive communication, marketing campaigns, adaptive journeys. evaluates effectiveness personalization, where dynamically adjust content offers seamless experience. Furthermore, examines omnichannel hyper-personalization, exploring how various touchpoints contributes cohesive journey. By embracing can cultivate enduring relationships, ultimately driving enhanced today's competitive landscape.
Language: Английский
Citations
38
Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 72, P. 103279 - 103279
Published: Feb. 1, 2023
Understanding consumers' behavioural responses is crucial to improve the usage of augmented reality (AR) by retailers. Both in online and offline retail market, AR enhances shopping experiences offering them enjoyable immersive information about products services. This paper explores measuring role played product involvement affecting flow experience. To this end, study employs a quantitative approach based on data collected from August September 2022. Results show that with affects their experience, along intentions terms purchase intention visit retailer's website recommend or share In addition, latter two variables mediate relationship between experience loyalty, showing interesting insights high-body-involvement products. The ends highlighting main theoretical managerial implications these results, scope for further research.
Language: Английский
Citations
29
Acta Psychologica, Journal Year: 2024, Volume and Issue: 244, P. 104191 - 104191
Published: Feb. 15, 2024
Sensory brand experience is a fundamental and central experience. Its influencing mechanism on outcome variables still needs to be clarified. This study proposed new SEM model explore the from sensory loyalty tested it using SmartPLS 4 software. Data were gathered through web-based questionnaire survey of 304 Chinese consumers. The results show that vital in fostering loyalty. It impacts both directly indirectly. mediating effect attitude much higher than brand-self connection, which means some situations, strong emotional bond not essential for success. also reveal moderating gender relationships model. key difference male group does have mediation path while female has. expands research sheds light developing Gender differences should considered when marketing strategies. Especially women, creating experiences elicit connections has positive effects
Language: Английский
Citations
12
International Journal of Bank Marketing, Journal Year: 2024, Volume and Issue: 42(2), P. 156 - 182
Published: Jan. 10, 2024
Purpose Consumers are increasingly embracing innovative technologies for enhanced experiences. This study delves into the banking consumer brand experience through lens of augmented reality (AR). The focus is on mobile applications within financial institutions, which contribute to a more enjoyable and immersive customer experience. Specifically, research highlights utilisation by Pakistani bank examines its influence loyalty sustained engagement, with particular emphasis AR Design/methodology/approach authors conducted comparative between married unmarried consumers sample sizes 178 172, respectively. results were analysed structural equation modelling using SmartPLS. Findings study's outcomes show that category positive higher than one. an excellent opportunity sector in Pakistan invest technologies. Originality/value current investigates from perspective technology contributes literature.
Language: Английский
Citations
9