Investigating the Relationship Among Demographic Profiles and Customer Engagement Cluster Groups on Mobile E-Commerce Applications DOI
J. Joshua Selvakumar, Sathish Pachiyappan,

G. Suganya

et al.

Studies in big data, Journal Year: 2025, Volume and Issue: unknown, P. 437 - 463

Published: Jan. 1, 2025

Language: Английский

The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality DOI
Ibrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103412 - 103412

Published: July 31, 2023

Language: Английский

Citations

11
Customer engagement, dependence and loyalty: An empirical study of Chinese customers in multitouch service encounters DOI
Xin Chen, Shuojia Guo, Jie Xiong

et al.

Technological Forecasting and Social Change, Journal Year: 2023, Volume and Issue: 197, P. 122920 - 122920

Published: Oct. 11, 2023

Language: Английский

Citations

11
The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts DOI
Chunlin Yuan,

Yajing Yin,

Zeran Zhang

et al.

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 20, 2024

Purpose This study aims to develop a chain-mediated model examine how streamer and product characteristics influence consumer behavior inertia (CBI) based on an extended cognitive-affective-conative (CAC) perspective. Design/methodology/approach used online survey concerning the livestreaming activities of 250 experienced shoppers measure proposed model. Findings Streamer (product) attractiveness mediates relationship between shopping experience memory. memory have chain mediating effect CBI. Originality/value Theoretically, demonstrates critical role in formation complements current explanations continuance buying through livestreaming. From managerial standpoint, findings provide guidelines for enterprises carrying out business improve realize stable profit source.

Language: Английский

Citations

4
Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective DOI

Sanchayan Sengupta,

Md. Rokonuzzaman,

Anand Jaiswal

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 191, P. 115245 - 115245

Published: Feb. 19, 2025

Language: Английский

Citations

0
Investigating the Relationship Among Demographic Profiles and Customer Engagement Cluster Groups on Mobile E-Commerce Applications DOI
J. Joshua Selvakumar, Sathish Pachiyappan,

G. Suganya

et al.

Studies in big data, Journal Year: 2025, Volume and Issue: unknown, P. 437 - 463

Published: Jan. 1, 2025

Language: Английский

Citations

0