Journal of Marketing Research,
Journal Year:
2024,
Volume and Issue:
unknown
Published: July 31, 2024
Rank
lists
vary
in
the
number
of
items
ranked
on
list
(e.g.,
top
5
vs.
20
movies
IMDb),
that
is,
rank
length.
Across
ten
studies,
including
both
field
and
laboratory
experiments,
authors
examine
influence
length
evaluations,
willingness
to
pay,
choice.
They
document
a
novel
effect:
The
same
elicit
more
positive
judgments
when
is
longer
(vs.
shorter),
although
differences
between
are
smaller.
This
effect
driven
by
consumers’
tendency
narrowly
focus
manner
which
they
map
onto
their
mental
line.
extends
explore
three
different
kinds
choice
contexts,
discuss
implications,
offer
suggestions
for
future
research.
Journal of Business Management Review,
Journal Year:
2023,
Volume and Issue:
4(8), P. 577 - 597
Published: Aug. 31, 2023
In
the
context
of
online
food
delivery
services
Gofood,
Grab
Food,
and
Shopee
this
research
intends
to
investigate
idea
customer
equity
model.
Customer
is
a
comprehensive
indicator
that
measures
long-term
worth
customers
crucial
in
helping
organizations
make
strategic
decisions.
This
study
offer
insights
into
acquisition,
retention,
development
strategies
for
improving
overall
performance
profitability
by
studying
The
key
concepts
value
equity,
brand
relationship
digital
journey
are
examined
study.
With
surveys
used
gauge
consumer
views
behaviors,
methodology
uses
quantitative
strategy
collect
evaluate
data
from
who
utilize
also
analyze
using
tool
SMART
PLS
4.
Journal of Statistics Applications & Probability,
Journal Year:
2023,
Volume and Issue:
13(1), P. 449 - 467
Published: Sept. 17, 2023
The
study
explores
the
factors
that
influence
consumers
to
choose
between
online
and
offline
channels
for
purchasing
products
services.
Using
a
quantitative
approach,
data
was
collected
from
352
respondents
through
survey
analyzed
using
discriminant
analysis.
found
tend
purchase
self-
gratification,
better
offers,
relative
price,
variety
of
products,
product
information,
price
comparison.
On
other
hand,
quality,
reliable
quality
judgment,
after-sales
papers
implications
extend
marketing
practitioners,
specifically
in
luxury
segmentation,
targeting,
positioning.
Symphonya Emerging Issues in Management,
Journal Year:
2023,
Volume and Issue:
1, P. 9 - 31
Published: Nov. 30, 2023
Although
the
application
of
new-age
technologies
accelerated
orientation
towards
online
retailing
journey
in
pandemic
context,
role
physical
store
is
still
central
luxury
shopping.
The
literature
highlighted
growing
impact
and
Artificial
Intelligence
on
consumer
shopping
experiences
retailing.
Multiple
factors
are
influencing
fashion
certainly
technology
changes
impacting
clients’
behaviours
expectations.
This
study
explores
critical
AI
in-store
atmospherics,
experience.
Cross-fertilising
DAST
(Design,
Ambient,
Social
Trialability)
model
framing
consumers’
experience
with
retailing,
this
research
empirically
Chinese
millennial
consumers,
a
segment
tech-savvy
consumers
significant
global
markets.
Based
72
interviews
12
retail
experts,
elicits
discusses
set
transversal
its
customer
concludes
by
opening
future
streams
appraisal
AI’s
transformational
impacts
EKONOMIS Journal of Economics and Business,
Journal Year:
2024,
Volume and Issue:
8(1), P. 646 - 646
Published: March 12, 2024
In
competing,
it
is
important
to
understand
consumer
perceptions
of
products.
Even
though
consumers
are
satisfied
with
the
company's
brand
image,
company
can
still
lose
its
customers.
Companies
need
identify
characteristics
in
their
marketing
strategy,
because
this
help
formulate
right
position
for
product.
Understanding
concept
product
or
positioning
very
maintain
continuity
competition.
This
research
aims
determine
based
on
attributes.
Consumer
perception
mapping
was
carried
out
Libre
Everyday
t-shirt
using
a
purposive
sampling
method
involving
70
respondents
who
had
been
users
more
than
two
years
and
were
familiar
at
least
three
specified
brands.
The
data
obtained
processed
IBM
SPSS
23
software
produce
perceptual
mapping.
calculation
results
show
that
map
model
feasible
acceptable,
as
proven
by
goodness
fit
test
an
R-square
value
0.15312
stress
0.97814.
depicts
positioning,
attributes,
closest
competitors.
To
increase
competitiveness,
necessary
improve
utilizing
superior
improving
communications,
adding
channels.
Journal of Marketing Research,
Journal Year:
2024,
Volume and Issue:
unknown
Published: July 31, 2024
Rank
lists
vary
in
the
number
of
items
ranked
on
list
(e.g.,
top
5
vs.
20
movies
IMDb),
that
is,
rank
length.
Across
ten
studies,
including
both
field
and
laboratory
experiments,
authors
examine
influence
length
evaluations,
willingness
to
pay,
choice.
They
document
a
novel
effect:
The
same
elicit
more
positive
judgments
when
is
longer
(vs.
shorter),
although
differences
between
are
smaller.
This
effect
driven
by
consumers’
tendency
narrowly
focus
manner
which
they
map
onto
their
mental
line.
extends
explore
three
different
kinds
choice
contexts,
discuss
implications,
offer
suggestions
for
future
research.
