Understanding the impact of tourist behavior change on travel agencies in developing countries: Strategies for enhancing the tourist experience DOI Creative Commons
Ping-Tsan Ho,

Minh-Thu Ho,

Mengli Huang

et al.

Acta Psychologica, Journal Year: 2024, Volume and Issue: 249, P. 104463 - 104463

Published: Aug. 24, 2024

The study investigates the impact of tourist behavior change on travel agencies in developing countries, with a focus strategies for enhancing experience. research aims to identify main factors influencing purchasing and understand their relationship customer Data were collected from 368 experienced tourists Ho Chi Minh City Hanoi, Vietnam, using combination convenience random sampling. Partial Least Squares Structural Equation modeling (PLS-SEM) is employed analyze model. findings confirm that product quality, price, brand image, marketing strategy significantly influence behavior. Importantly, results highlight indirect effect these behavior, mediated through It suggests experience crucial aspect decisions. Based findings, industry managers agents countries should prioritize building strong personalized services, digital integration, active social media engagement. Implementing dynamic pricing targeted campaigns address safety concerns local experiences are competitiveness attracting travelers post-crisis. Future explore long-term effects agency performance adapt model specific regional contexts. By adopting multifaceted approaches, can enhance better navigate changing post-crisis era.

Language: Английский

When it rains, it pours? The impact of weather on customer returns in the brick-and-mortar retail store DOI
Jianhao Hu, Xuan Zhang, Hanyu Chen

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103664 - 103664

Published: Dec. 7, 2023

Language: Английский

Citations

10

Exploring the Application of Natural Language Processing for Social Media Sentiment Analysis DOI

Vishakha Joseph,

Chandra Prakash Lora,

T Narmadha

et al.

Published: March 1, 2024

Natural language processing (NLP) is a developing vicinity of studies that has the potential to provide state-of-the-art sentiment analysis abilities inside realm social media. Its software involves collection facts from networks, which include Twitter or FB, after reworking these records into an established format amenable NLP techniques. The last aim make automated predictions media posts, can be used aid choice-making methods customers, marketers, researchers, and many others. As quantity data created by users continues grow, so does complexity appropriately extracting facts. allows for efficient automatic approaches insights conversations. However, venture lies in finding extract sizeable amount textual content efficaciously. It evaluates discusses modern techniques equipment apply analysis.

Language: Английский

Citations

3

News Classification and Categorization with Smart Function Sentiment Analysis DOI Creative Commons
Mike Nkongolo

International Journal of Intelligent Systems, Journal Year: 2023, Volume and Issue: 2023, P. 1 - 24

Published: Nov. 13, 2023

Search engines are tools used to find information on the Internet. Since web has a plethora of websites, engine queries majority active sites and builds database organized according keywords utilized in search. Because this, when user types few descriptive words home page search engine, function lists websites corresponding these keywords. However, there some problems with this approach. For instance, if wants about word Jaguar, most results animals cars. This is polysemic problem that forces always provide popular but not relevant results. article presents study using sentiment technology help news classification categorization improve accuracy. We have introduced smart embedded into tackle issues record determine their sentimentality. Therefore, topic involves several aspects natural language processing (NLP) analysis for classification. A crawler was collect British Broadcasting Corporation (BBC) across Internet, carried out preprocessing text by NLP, applied methods polarity processed data. The sentimentality represents negative, positive, or neutral polarities assigned algorithms. research BBC site different explore news. toolkit (NLTK) BM25 indexed preprocessed patterns database. experimental depict proposed surpassing normal an accuracy rate 85%. Moreover, show negative Sentistrength algorithm. Furthermore, Valence Aware Dictionary sEntiment Reasoner (VADER) best-performing model obtained 85% data collected function.

Language: Английский

Citations

7

Machine Learning and Sentiment Analysis DOI
T. Ananth Kumar,

J. Zaafira,

P. Kanimozhi

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 245 - 262

Published: April 19, 2024

Customer feedback shapes businesses and improves customer experiences in the age of advanced technology interconnectedness. This study uses machine learning sentiment analysis to gain insights. An efficient automated method analyze large volumes comments, reviews, opinions will help make data-driven decisions. The begins with analysis, learning, natural language processing theory. Lexicon-based, classifier, deep methods are compared for data handling. Next, a dataset samples from online sources, social media, review sites is collected. Preprocessing handles noise, missing values, feature extraction it suitable algorithms. experimental phase several cutting-edge models sentiment. proposed work also examines ensemble transfer improve model performance.

Language: Английский

Citations

2

Understanding the impact of tourist behavior change on travel agencies in developing countries: Strategies for enhancing the tourist experience DOI Creative Commons
Ping-Tsan Ho,

Minh-Thu Ho,

Mengli Huang

et al.

Acta Psychologica, Journal Year: 2024, Volume and Issue: 249, P. 104463 - 104463

Published: Aug. 24, 2024

The study investigates the impact of tourist behavior change on travel agencies in developing countries, with a focus strategies for enhancing experience. research aims to identify main factors influencing purchasing and understand their relationship customer Data were collected from 368 experienced tourists Ho Chi Minh City Hanoi, Vietnam, using combination convenience random sampling. Partial Least Squares Structural Equation modeling (PLS-SEM) is employed analyze model. findings confirm that product quality, price, brand image, marketing strategy significantly influence behavior. Importantly, results highlight indirect effect these behavior, mediated through It suggests experience crucial aspect decisions. Based findings, industry managers agents countries should prioritize building strong personalized services, digital integration, active social media engagement. Implementing dynamic pricing targeted campaigns address safety concerns local experiences are competitiveness attracting travelers post-crisis. Future explore long-term effects agency performance adapt model specific regional contexts. By adopting multifaceted approaches, can enhance better navigate changing post-crisis era.

Language: Английский

Citations

2