Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103510 - 103510
Published: July 28, 2023
Language: Английский
Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103510 - 103510
Published: July 28, 2023
Language: Английский
Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103378 - 103378
Published: April 22, 2023
Language: Английский
Citations
40Psychology and Marketing, Journal Year: 2024, Volume and Issue: 41(7), P. 1574 - 1596
Published: March 21, 2024
Abstract The rapid evolution of digital marketing underscores a critical tension between personalization and privacy, exacerbated by advances in data technologies artificial intelligence. This study delves into the personalization‐privacy paradox, emphasizing dichotomy consumer behavior—desiring customized interactions while guarding personal data. We explore how happiness with internet (HWI) influences users' willingness to disclose information on social media, employing exchange theory as our conceptual framework. Our research develops tests model that investigates psychological mechanisms driving information‐sharing behaviors including moderating roles trust beliefs collection concerns. By examining mediating effect posting frequency relationship HWI disclosure for personalization, findings contribute understanding complex interplay happiness, privacy concerns, coined transformative calculus. enriches calculus theories, providing valuable implications marketers aiming navigate balance suggesting strategies enhance user engagement without compromising standards.
Language: Английский
Citations
13Journal of Cleaner Production, Journal Year: 2025, Volume and Issue: 489, P. 144661 - 144661
Published: Jan. 1, 2025
Language: Английский
Citations
1Cogent Social Sciences, Journal Year: 2023, Volume and Issue: 10(1)
Published: Dec. 14, 2023
TikTok has implemented e-commerce functions, such as short video media, images, and livestreaming for selling products, that make it a social commerce platform. As an emerging platform, is important evoke trust in its users, so they feel secure doing transactions. Using transfer theory the of security assurance, this current research analyzed how Shop users' sellers on shop well their privacy concerns (PCs) influence purchasing behaviors. This study was carried out using mixed-method method, partial least square structural equation model content analysis, which involved 717 questionnaire respondents 30 interviews. It found both cognitive emotional significant effect purchase intention Shop, although not all sources building (perceived familiarity, situational normality, interactivity) equally trust. also security-related factors (e.g. having privacy/security policy, assurance seal, disposition to third-party certification) influenced consumers' concerns. Trust seller PCs were proven affect shopping intentions, expected guide providers improving actual behavior consumers, especially context security.
Language: Английский
Citations
17Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 159, P. 108315 - 108315
Published: May 29, 2024
Language: Английский
Citations
7Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103996 - 103996
Published: Aug. 16, 2024
Language: Английский
Citations
7Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 80, P. 103922 - 103922
Published: May 17, 2024
Language: Английский
Citations
5ABAC Journal, Journal Year: 2023, Volume and Issue: 43(4)
Published: Nov. 3, 2023
ATK test kits have been used widely to for the Covid-19 virus. This has led a significant demand and strong repurchase intentions consumption by many people, including Thai people. From marketing management perspective, regarded as competitive advantage which can greatly support firms not only provide sufficient supply market but also achieve business sustainability. Hence, businesses continued evaluating certain determinants significantly influence their customers’ rebuy products. In this regard, investigating factors influencing is essential businesses. Accordingly, research aims investigate how switching costs, brand experience, loyalty, consumers’ antigen (ATK) testing among citizens. A google form survey was developed 670 people who had previously bought an ATK. However, there were 523 responses deemed valid usable analysis through structural equation model. Results revealed that loyalty influenced experience costs. Consumers remained loyal same if they satisfied with of using product. could happen when faced high barrier another brand. Repurchase cost. People rebought product current Their became even higher once good product.
Language: Английский
Citations
12Sustainability, Journal Year: 2024, Volume and Issue: 16(13), P. 5736 - 5736
Published: July 4, 2024
According to stakeholder theory, consumers are likely become the main stakeholders of businesses, and promoting their health is an essential element for building a better reputation in market. The aim this work was investigate relationships among psychological risk, brand trust, repurchase intentions. Moreover, market has been more interested environmental implementation business, not exceptional beverage Considering such importance, another purpose study examine moderating effect eco-friendly packaging on relationship between risk trust. This research mainly involved surveys. survey participants had experience with bottled water Dasani. Survey were recruited using clickworker platform service. To test hypotheses, Hayes process macro model 7 employed. results reveal that negatively affects while trust positive intention. significantly moderates impact elucidates literature by identifying associations four attributes: intention, packaging.
Language: Английский
Citations
4BMC Health Services Research, Journal Year: 2025, Volume and Issue: 25(1)
Published: Feb. 15, 2025
Abstract Background This study examined the serial mediating roles of perceived quality and customer satisfaction in relationship between trust repurchase intentions among private health insurance owners. Methods cross-sectional included 525 The data were collected 15.12.2023 15.03.2024, SPSS AMOS was used to analyze direct indirect estimates. utilized structural equation modeling (SEM) examine relationships constructs. proposed model tested using maximum likelihood estimation. Model fit indices statistical significance levels reported ensure robustness findings. Using an online survey, participants completed self-reported measures quality, satisfaction, trust, intention. Results Trust significantly affected Furthermore, acted as a mediator satisfaction. Additionally, played partial role Both play Conclusions highlighted Private agencies both alleviate burden on public services operate profit-driven entities. Considering their benefits healthcare services, maintaining existing portfolios acquiring new customers are important for system profitability businesses.
Language: Английский
Citations
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