Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 203, P. 123405 - 123405

Published: April 18, 2024

Language: Английский

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The AI empathy effect: a mechanism of emotional contagion

Journal of Hospitality Marketing & Management, Journal Year: 2024, Volume and Issue: 33(6), P. 703 - 734

Published: Feb. 22, 2024

While advances in technology have led to the widespread use of artificial intelligence (AI) frontline services, AI empathic effect is often overlooked. Based on emotional contagion theory, this research explores impacts mimicry and concern service success failure via experimental designs, respectively. Results indicate that with high resulted higher arousal pleasure, increasing tourists' continuous usage intention. Arousal pleasure played significant mediating roles success. However, while significantly affected intention through did not a similar effect. The joint effects extrinsic intrinsic anthropomorphism (emotional mimicry) were successful context, but failure. These results important implications for development promotion enriches theoretical applications theory empathy.

Language: Английский

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Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103847 - 103847

Published: April 9, 2024

Language: Английский

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An empirical study on the dark side of service employees’ AI awareness: Behavioral responses, emotional mechanisms, and mitigating factors

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103869 - 103869

Published: April 23, 2024

Language: Английский

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Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 82, P. 104075 - 104075

Published: Sept. 12, 2024

Language: Английский

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To hesitate or not to hesitate: Can popularity cues minimize the hesitation to checkout in e-commerce?

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103730 - 103730

Published: Jan. 29, 2024

Language: Английский

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Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103805 - 103805

Published: March 16, 2024

Language: Английский

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Anthropomorphism in artificial intelligence: a game-changer for brand marketing

Future Business Journal, Journal Year: 2025, Volume and Issue: 11(1)

Published: Jan. 15, 2025

Abstract The expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers. This technological innovation is reshaping interactions between consumers, offering a more personalized efficient experience. study explores the influence chatbot anthropomorphism on customer engagement purchasing decision-making that use this service. Data from questionnaire 1319 participants was analyzed using partial least squares method. Chatbot positive when relationship mediated by engagement. In turn, involvement also decision-making. results emphasize for greater chatbot's decision-making, must first be engaged chatbot. research illuminates new path in domain AI-enabled brand interactions, showing distinct chatbots satisfaction, trust loyalty, thus revolutionizing traditional paradigms consumer-brand processes. By exploring intricate dynamics anthropomorphized decisions, breaks ground, unprecedented insight into transformative potential human-like shaping consumer behavior relationships.

Language: Английский

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The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2024, Volume and Issue: unknown

Published: Feb. 28, 2024

Purpose The purpose of this study is to investigate the effects celebrity endorsers on consumer advocacy, customization and entertainment intentions based notion stimulus–organism–response (SOR) framework. In addition, aims examine mediating moderating role proposed relationships. authors also intend highlight comparative between male female young social media consumers those associations. Design/methodology/approach pursuit comprehensive rigorous data collection, adopted a quantitative methodology using meticulously crafted questionnaire. questionnaire survey was conducted in major cities Malaysia convenience snowball sampling techniques. A total 576 responses were collected, even though 549 retorts used for analysis. investigation, strategically covariance-based structural equation modeling through use AMOS v. 24 as primary analysis tool. Augmenting analytical depth, supplementary bootstrap additional layers examination crucial appraising inherent within model, which PROCESS MACRO v.4.20 used. Findings results revealed significant direct positive customization, advocacy intentions. Consumer found affirmative intention, along with intention intention. further that cannot mediate relationship declined On contrary, significantly positively, but negatively, moderate association This illustrates examined relationships differ consumers. Originality/value investigates impact behavior, focusing their It extends current SOR framework, enhances source credibility theory, fills gaps literature brand engagement underscores significance findings provide insights managers aiming harness effectively.

Language: Английский

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Anthropomorphic last-mile robots and consumer intention: An empirical test under a theoretical framework

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104028 - 104028

Published: Aug. 3, 2024

Language: Английский

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