Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103751 - 103751

Published: Feb. 20, 2024

Language: Английский

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Understanding the impact of national culture differences on customers’ online social shopping behaviours

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103827 - 103827

Published: April 2, 2024

Language: Английский

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Boosting Innovation Performance through Big Data Analytics Powered by Artificial Intelligence Use: An Empirical Exploration of the Role of Strategic Agility and Market Turbulence

Sustainability, Journal Year: 2023, Volume and Issue: 15(19), P. 14296 - 14296

Published: Sept. 27, 2023

Scholars and practitioners have paid attention to the critical role of big data analytics driven by AI in enhancing business performance. However, firms investing often fail achieve those advantages. Our research explores played strategic agility market turbulence on link between innovation Based dynamic capabilities view, we developed an integrated model examine relationship our study variables. We utilized a quantitative approach collect from manufacturing companies Saudi Arabia. employed structural equation modelling (SEM) through AMOS 26.0 analyze test hypotheses. findings indicated that significant impact It also revealed mediates The results showed higher levels are associated with more robust connections analytics, agility, work provides managers meaningful implications value organizations can create use agility.

Language: Английский

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How do green intellectual and co-creational capitals drive artificial intelligence innovation and green innovation in start-ups?

European Journal of Innovation Management, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 16, 2024

Purpose This research examines the relationship between green version of intellectual capital (IC) (measured through versions human, structural and relational capitals (GHC, GSC GRC)), co-creational (CC), innovation (GI), technological (TI) artificial intelligence) start-up competitive advantage (SCA). Design/methodology/approach An online questionnaire collected data from 275 participants. To test hypotheses, were analyzed using SmartPLS. Findings The results confirmed positive influence CC on TI GI, GRC with GI that SCA. also reveal IC can describe how drive (CA) start-ups. Research limitations/implications self-report study associations by collecting at one point in time, which methodological limitations regarding generalization results. second limitation is findings are limited to Originality/value work examined a model combined three components IC, customer capital, two forms CA. These have not been previously yet provide useful insight into what drives TIs they further competitiveness. provides unique inferences improve value literature innovation, start-ups as context.

Language: Английский

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Navigating the Impact of Green Innovation, Technological Linkages, and Knowledge Management on Sustainable Performance of SMEs

Journal of International Entrepreneurship, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 3, 2025

Language: Английский

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Leadership, knowledge dynamics and dual-path innovation: unravelling the synergy in Pakistan’s manufacturing sector

Journal of Business and Industrial Marketing, Journal Year: 2024, Volume and Issue: 39(10), P. 2104 - 2122

Published: July 13, 2024

Purpose With ambidextrous innovation (AI) gaining paramount importance in the manufacturing sectors of emerging markets, this research aim to explore how leadership and management support (LMS) amplify type by leveraging knowledge sources (KS). The study further probes capability (KMC) as moderating effect between KS AI. Design/methodology/approach Using convenient random sampling technique a sample 340 professionals within Pakistan’s realm, data was collated via structured questionnaire. subsequent analysis harnessed power variance-based partial least squares structural equation modelling approach. Findings This underscores pivotal role LMS elevating both facets AI i.e. exploitative (ERI) exploratory (ERT). emerge vital intermediary factor that bridges with types innovation. Notably, potency driving is significantly boosted an organization’s KMC. Originality/value fills existing gaps contemporary offering nuanced perspective on enrich dual spectrum KS. It sheds light symbiotic interplay leadership, flows burgeoning sector.

Language: Английский

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A method for the competitiveness estimation of the incremental new product through user-generated content

Decision Support Systems, Journal Year: 2024, Volume and Issue: 179, P. 114175 - 114175

Published: Jan. 12, 2024

Language: Английский

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Damping effect of the percentage-based scheme: a novel resilient salesforce compensation to battle market turbulence

Journal of Management Science and Engineering, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

Language: Английский

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The influence of digitalization on international marketing decision: evidence from Chinese private enterprises

International Marketing Review, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 22, 2025

Purpose While the impact of digitalization on businesses has been extensively studied, influence marketing outcomes in private enterprises not received sufficient attention. The current study aims to examine how and when affects international decisions context enterprises. Design/methodology/approach This employs data from a survey Chinese conducted 2020, which constitutes world's largest dataset its kind. Nearly 19,000 samples were included study. Additionally, we also incorporate supplementary region. Employing various methods, this empirically robustly examines proposed research framework within Findings Based resource-based view agency theory, paper found that can positively enterprises’ direct indirect decisions. Furthermore, introduce inclusion innovation capacity board governance as moderators model find attenuates decisions, while enhances but diminishes effect marketing. Originality/value advances understanding enterprises, thereby addressing gap limited focus It demonstrates effectively utilize gain advantages market.

Language: Английский

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Evaluating the potential of agile branding: opportunities and challenges in the start-up context

Humanities and Social Sciences Communications, Journal Year: 2025, Volume and Issue: 12(1)

Published: Feb. 28, 2025

Language: Английский

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