Published: Jan. 1, 2024
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Language: Английский
Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103995 - 103995
Published: July 18, 2024
Language: Английский
Citations
1
Global Knowledge Memory and Communication, Journal Year: 2024, Volume and Issue: unknown
Published: Aug. 16, 2024
Purpose This study aims to investigate how over-the-top (OTT) media services affect consumers’ demands for value, convenience, visual experience and their ability advance communications. also examines the constructs that impact viewers’ satisfaction subsequently lead continuance usage intention of OTT platforms. Using stimulus-organism-response (SOR) model as theoretical basis, present include content quality, accessibility, entertainment, hedonic attitude, Design/methodology/approach The responses were collected from 1,280 platform users in Malaysia through online questionnaires. aimed examine perceptions viewers towards respective used a quantitative approach, relationships among assessed using partial least squares – structural equation modelling. Findings found quality accessibility significant determining perceived value which led Additionally, it was identified had substantial influence on Originality/value uses SOR determine characteristics, intention.
Language: Английский
Citations
1
Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown
Published: Sept. 26, 2024
Purpose Based on trust transfer theory, this study explores between two brands in the over-the-top (OTT) context. Specifically, it examines effect of (1) hosting OTT platform brand and (2) users' disposition add-on services. Further, investigates their impact willingness to subscribe Design/methodology/approach Using purposive sampling, data were collected using an online survey from users ( n = 322). The analyzed partial least squares structural equation modeling (PLS-SEM) through software SmartPLS. Findings exhibited that results trusting services hosted platform. explains finding “brand transfer” with help theory. It also clarified process is not moderated by influenced gender, experience income. Finally, showed does directly affect but indirectly Originality/value This demonstrates brands. context operating same competitive space (OTT services), established other less-known brand. pioneers investigation source-target entity pair space, contending may occur contexts (like financial services). unprecedented elucidating platform, service.
Language: Английский
Citations
1
BIO Web of Conferences, Journal Year: 2024, Volume and Issue: 86, P. 01087 - 01087
Published: Jan. 1, 2024
Using a mixed-methods approach, we examine the complex link between user happiness and technology adoption in context of smart homes. Our tests show that are highly influenced by versions home technologies, with Version A producing better satisfaction (7.2) rates (68%) than B (6.8, 62%). Furthermore, consumers engaging Features C reported greatest (80%) (8.1), indicating certain features, particularly when paired, have significant influence on pleasure. Extended training times resulted higher technology; 6-hour group had rate (84%), highest (8.3%). age demographics substantial impact happiness; young adults (70%) contentment (7.6). These results highlight necessity developing technologies appropriate for various groups, as well significance feature customization, thorough training, user-centric design improving encouraging adoption. Introduction
Language: Английский
Citations
0
Published: Jan. 1, 2024
Download This Paper Open PDF in Browser Add to My Library Share: Permalink Using these links will ensure access this page indefinitely Copy URL DOI
Language: Английский
Citations
0