Fun or warm: How conversational style boosts customer engagement

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104293 - 104293

Published: March 29, 2025

Language: Английский

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"Did you sleep well?": A Multimodal Sleep Diary for Sustained Self-Reporting by Children

Published: April 24, 2025

Language: Английский

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Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 80, P. 103926 - 103926

Published: May 23, 2024

Language: Английский

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Online Customer Engagement: A Systematic Literature Review using PRISMA protocol

International Journal of Scientific Research and Management (IJSRM), Journal Year: 2024, Volume and Issue: 12(05), P. 6488 - 6515

Published: May 28, 2024

Customer engagement (CE) is a crucial marketing concept whose relevance has been further enhanced by the growth of social media and digital marketing. While significance CE widely recognized, research in this domain notably fragmented, characterized diverse definitions conceptualizations found literature. This fragmentation raises concerns, as absence standardization may result misunderstanding contribute to increased divergence future research. paper presents systematic review customer using PRISMA protocol delivering its antecedents, outputs, influencing factors. We focus on three main features: relationship quality (i.e., trust, satisfaction, commitment), channel integration quality, transparency. As result, we provide hypotheses micro-level conceptual model for engagement. also highlight adoption technological innovation (e.g., Artificial Intelligence, Machine Learning, GhatGPT) foster online

Language: Английский

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The user experience of voice assistants in retailing: a qualitative comparative study

Qualitative Market Research An International Journal, Journal Year: 2025, Volume and Issue: unknown

Published: April 26, 2025

Purpose This study aims to examine the user experience of voice assistants (VAs) in different retailing contexts by highlighting factors that impact effectiveness commerce services. Design/methodology/approach follows a qualitative research method using 30 in-depth semi-structured interviews with online shoppers (15 users VAs from Nigeria and 15 UK). Following Gioia’s methodology automated content analysis LexiPortal, this paper examined users’ motivations for adopting VAs, their challenges how might influence customers’ brand trust loyalty. Findings found anthropomorphism, convenience, companionship literacy support drove shoppers’ adoption VAs. Technophobia, audio bias, disparity data security emerged as facing VA users. In addition, Nigerian participants also highlighted unreliable power supply. Despite these challenges, have developed personal attachment Originality/value is one few academic works specifically analyse retail experiences are shaped through comprative setting British The findings enrich extant literature on granular focus customer well challenges.

Language: Английский

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Examining the duality of Immersive Artificial Intelligence AI in the Luxury Hospitality Sector : Understanding How Immersive AI Influences Consumer distinction and Adds Value to Luxury Experiences

International Journal for Multidimensional Research Perspectives, Journal Year: 2024, Volume and Issue: 2(4), P. 113 - 126

Published: April 30, 2024

This study examines the duality of immersive artificial intelligence AI in luxury hospitality sector,focusing on how influences consumer distinction and adds value to experiences.Through a comprehensive review literature, key findings insights are synthesized provide holistic understanding opportunities challenges associated with integration technologies, including virtual reality VR, augmented AR, personalized assistants, hospitality. The analysis reveals that holds significant promise for brands enhance guest engagement, satisfaction, loyalty by offering personalized, memorable experiences resonate discerning consumers. However, adoption implementation also present challenges, concerns around authenticity, human connection, data privacy, security, ethical implications. By prioritizing transparency, innovation, sustainability, diversity, driven optimization, customer centricity, can unlock full potential create truly differentiated highlights need further research practice address gaps limitations long term impacts AI, factors influencing acceptance adoption, emerging trends considerations, economic viability, operational impact employee experience. addressing these gaps, researchers practitioners advance knowledge inform strategies effective responsible hospitality, thereby shaping future digital age.

Language: Английский

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Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104038 - 104038

Published: Aug. 22, 2024

Language: Английский

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Retail consumers' conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 82, P. 104147 - 104147

Published: Nov. 13, 2024

Language: Английский

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Toward Maximizing the Value of Artificial Intelligence in Business: The Effect of Chatbots’ User and System Factors on Consumers’ Brand Perceptions and Purchase Intention in the Presence of Resistance and Privacy Concerns

Published: Jan. 1, 2024

Language: Английский

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Voice Assistants: Harmonizing Human-Computer Interactions

Elsevier eBooks, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 1, 2024

Language: Английский

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