SAGE Open, Journal Year: 2024, Volume and Issue: 14(4)
Published: Oct. 1, 2024
Small and medium-sized enterprises (SMEs) use social media to communicate effectively with stakeholders. However, little is known about the influence wielded by adoption on sustainable performance during COVID-19. Based technology–organization–environment (TOE) framework, our study developed an integrated model explore factors affecting its effect in SMEs Saudi Arabian context. The quantitative method of a survey was used collect data from owner-managers CEOs. Partial least square analyze collected 609 respondents. findings revealed that environmental (i.e., intensity competition, competitive pressure, bandwagon effect), technological relative advantages compatibility), organizational have been key drivers It also indicated predictor social, environmental, economic sustainability. This provides meaningful implications ways fostering performance.
Language: Английский