Journal of Global Information Management,
Journal Year:
2024,
Volume and Issue:
32(1), P. 1 - 25
Published: Dec. 21, 2024
Despite
extensive
research
on
the
role
of
managers
in
digital
transformation,
there
is
limited
investigation
into
their
readiness
for
organizational
change.
This
knowledge
gap
particularly
significant
because
managers'
belief
a
crucial
prerequisite
effectively
guiding
and
implementing
transformation
initiatives.
Therefore,
this
study
aims
to
explore
influence
managerial
intention
implement
transformation.
To
achieve
this,
we
propose
an
integrated
model
that
combines
framework
with
theory
planned
behaviour,
consisting
three
sub-constructs:
structure
readiness,
technology
strategy
readiness.
Our
findings
reveal
all
these
sub-constructs
positively
impact
contributes
micro-foundations
specifically
highlighting
pivotal
managers.
Journal of theoretical and applied electronic commerce research,
Journal Year:
2024,
Volume and Issue:
19(4), P. 3067 - 3087
Published: Nov. 5, 2024
Artificial
Intelligence
(AI)
has
revolutionized
interactive
marketing,
creating
dynamic
and
personalized
customer
experiences.
To
the
best
of
our
knowledge,
no
studies
have
ventured
into
how
firms
in
luxury
sector
can
leverage
AI
marketing
activities
to
innovate
their
business
model
boost
development
future
digital
enhance
shopping
experience
(LSE).
Building
on
existing
LSE
literature
adopting
a
innovation
(BMI)
lens,
we
conducted
an
experimental
study
identify
AI-powered
try-on
technology
(ATT)
contribute
LSEs
create
value
proxied
by
satisfaction.
In
addition,
determined
specific
dimensions
that
are
most
affected
efforts.
Furthermore,
findings
explored
role
driving
BMI
interrelationship
between
enhanced
satisfaction
BMI.
This
research
contributes
understanding
crucial
shaping
context.
Augmented
reality
(AR)
significantly
impacts
consumer
behavior
in
the
beauty
and
personal
care
(BaPC)
industry,
influencing
both
pre-
post-purchase
decisions.
This
study
conducted
two
parts
to
examine
these
effects.
Firstly,
it
explored
how
immersive
AR
experiences
affect
pre-purchase
decisions,
including
purchase
intention.
Secondly,
investigated
AR's
impact
on
phases,
specifically
focusing
brand
love
repurchase
intentions.
Using
an
online
survey
targeting
Gen
Z
individuals
familiar
with
AR,
employed
structural
equation
modeling
validate
its
theoretical
framework.
The
findings
indicate
that
immersion
during
positively
influences
intention,
while
satisfaction
drives
affinity.
Additionally,
facilitates
increased
product
knowledge
pre-purchase,
translating
into
stronger
connections
post-purchase.
These
insights
emphasize
strategic
importance
of
presentation
engagement
for
BaPC
brands.
By
leveraging
ability
enhance
through
authenticity,
interaction,
cognitive
processes,
companies
can
deepen
knowledge,
trust,
affection
their
products,
ultimately
fostering
loyalty
repeat
purchases.
research
underscores
necessity
brands
integrate
effectively
within
marketing
customer
strategies
resonate
preferences
behaviors
consumers.
Platforms,
Journal Year:
2024,
Volume and Issue:
2(4), P. 193 - 210
Published: Nov. 12, 2024
The
South
African
beauty
and
personal
care
industry
has
been
significantly
impacted
by
digital
technologies,
with
social
media
influencers
(SMIs)
playing
a
pivotal
role
in
shaping
consumer
behaviour.
Despite
the
significant
of
SMIs,
there
is
notable
research
gap
optimising
their
influence
to
boost
customer
engagement
drive
sales.
This
study
addresses
this
introducing
comprehensive
framework
integrating
artificial
intelligence
(AI)
digitalisation
enhance
influencer
marketing
(IM)
strategies
Africa’s
industry.
primary
objective
present
novel
approach
that
digitally
overlays
traditional
SMI
processes,
enhancing
effectiveness.
A
mixed-method
was
employed,
quantitative
data
from
web
scraping
sentiment
analysis
(SA)
Instagram
posts
qualitative
insights
existing
literature.
facilitated
data-driven
decision-making
optimised
IM
efficacy
through
technology-driven
feedback
analysis.
empirical
findings
confirmed
incorporating
AI
into
campaigns
improves
collection
analysis,
purchase
intent.
underscores
transformative
impact
on
practices
potential
tools
optimise
sector.
also
provides
valuable
for
marketers
aiming
campaigns,
emphasising
strategic
advantage
an
automated
response
workflow
based
contributes
developing
more
impactful
strategies,
maximising
effect
ensuring
market
competitiveness.
Journal of Global Information Management,
Journal Year:
2024,
Volume and Issue:
32(1), P. 1 - 25
Published: Dec. 21, 2024
Despite
extensive
research
on
the
role
of
managers
in
digital
transformation,
there
is
limited
investigation
into
their
readiness
for
organizational
change.
This
knowledge
gap
particularly
significant
because
managers'
belief
a
crucial
prerequisite
effectively
guiding
and
implementing
transformation
initiatives.
Therefore,
this
study
aims
to
explore
influence
managerial
intention
implement
transformation.
To
achieve
this,
we
propose
an
integrated
model
that
combines
framework
with
theory
planned
behaviour,
consisting
three
sub-constructs:
structure
readiness,
technology
strategy
readiness.
Our
findings
reveal
all
these
sub-constructs
positively
impact
contributes
micro-foundations
specifically
highlighting
pivotal
managers.
