The role of mortality salience in tourism marketing messages during a global health crisis DOI Creative Commons
Tao Deng, Shu‐Chuan Chu, Marla Royne Stafford

et al.

Tourism and Hospitality Research, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 8, 2025

Terror Management Theory suggests that health messages can trigger mortality thoughts, influencing consumer behavior. Two studies were conducted to explore this salience effect in the context of travel marketing during a pandemic. Findings from Study 1 showed health-focused ads led more thoughts and increased intentions. Both low high levels these boosted intentions, while moderate deterred them. Drawing on Protection Motivation Theory, 2 examined roles trust destination perceived risk effects message-induced mortality-related Travel evoked encouraged both domestic international when risks as low, but discouraged it high. Furthermore, findings suggest mitigate negative thoughts. This study offers insights into reactions health-related ads, with theoretical practical implications.

Language: Английский

Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention DOI
Yixiu Yu, Fred D. Davis, Eric Walden

et al.

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104266 - 104266

Published: March 6, 2025

Language: Английский

Citations

1
The role of mortality salience in tourism marketing messages during a global health crisis DOI Creative Commons
Tao Deng, Shu‐Chuan Chu, Marla Royne Stafford

et al.

Tourism and Hospitality Research, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 8, 2025

Terror Management Theory suggests that health messages can trigger mortality thoughts, influencing consumer behavior. Two studies were conducted to explore this salience effect in the context of travel marketing during a pandemic. Findings from Study 1 showed health-focused ads led more thoughts and increased intentions. Both low high levels these boosted intentions, while moderate deterred them. Drawing on Protection Motivation Theory, 2 examined roles trust destination perceived risk effects message-induced mortality-related Travel evoked encouraged both domestic international when risks as low, but discouraged it high. Furthermore, findings suggest mitigate negative thoughts. This study offers insights into reactions health-related ads, with theoretical practical implications.

Language: Английский

Citations

0