Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104040 - 104040

Published: Aug. 22, 2024

Language: Английский

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Influencing mechanisms of live streamer's language strategies on product sales

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104291 - 104291

Published: March 23, 2025

Language: Английский

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How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 82, P. 104139 - 104139

Published: Nov. 1, 2024

Language: Английский

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The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104260 - 104260

Published: Feb. 16, 2025

Language: Английский

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What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms

International Journal of Electronic Commerce, Journal Year: 2025, Volume and Issue: 29(2), P. 235 - 271

Published: March 27, 2025

Language: Английский

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More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 84, P. 104211 - 104211

Published: Dec. 30, 2024

Language: Английский

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