Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: unknown, P. 104116 - 104116
Published: Nov. 1, 2024
Language: Английский
Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: unknown, P. 104116 - 104116
Published: Nov. 1, 2024
Language: Английский
Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 82, P. 104093 - 104093
Published: Oct. 10, 2024
Language: Английский
Citations
6International Journal of Retail & Distribution Management, Journal Year: 2025, Volume and Issue: unknown
Published: Feb. 16, 2025
Purpose The delivery service business model is the final link in logistics for both online-and-offline (O2O) businesses. O2O models combine e-commerce and physical commerce, using online marketing techniques to drive consumption channels. Regarding collaborative recommendation, a recommendation mechanism involves two or more parties, such as logistics, retail firms operators, working together obtain necessary consumer information knowledge, profiles preferences, basis personalized product recommendations. Thus, purchasing integration recommendations development are valuable research issues on distribution management. Design/methodology/approach This study implements two-stage data mining analytics clustering association rules analysis, investigate Taiwan consumers' ( n = 2,169) preferences service. process clarifies behaviours find knowledge profiles/patterns/rules Findings first found several our subjects. Discussion implications operators also presented. findings show that resource Originality/value originality value, seeks understand lives context. From perspective, can join discover platform through interactive purchasing. These then summarize make accurately, thus increasing
Language: Английский
Citations
0International Journal of Production Economics, Journal Year: 2025, Volume and Issue: unknown, P. 109557 - 109557
Published: Feb. 1, 2025
Language: Английский
Citations
0Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: unknown, P. 104116 - 104116
Published: Nov. 1, 2024
Language: Английский
Citations
2