Eliciting the Nexus Between Hotel Service Attributes and Customer Advocacy: Moderating Effect of Brand Resonance
Journal of Quality Assurance in Hospitality & Tourism,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 26
Published: Jan. 24, 2025
Language: Английский
Influencing mechanisms of live streamer's language strategies on product sales
Xiangyang Ma,
No information about this author
Jiawen Ren,
No information about this author
Xianghui Khor
No information about this author
et al.
Journal of Retailing and Consumer Services,
Journal Year:
2025,
Volume and Issue:
85, P. 104291 - 104291
Published: March 23, 2025
Language: Английский
Bibliometric Analysis of Stimulus-Organism-Response Theory: Past Developments, Current Applications, and Future Trends
International Journal of Academic Research in Business and Social Sciences,
Journal Year:
2025,
Volume and Issue:
15(1)
Published: Jan. 12, 2025
S-O-R
Theory
is
widely
used
in
consumer
behaviour
studies.
Comprehensive
and
holistic
reviews
of
the
theory's
evolution
remain
limited,
highlighting
a
significant
gap
research.
This
study
addresses
that
through
bibliometric
analysis,
focusing
on
papers
indexed
Scopus.
The
selection
criteria
are
limited
to
English
management
field
open-access
publications.
findings
reveal
commonly
applied
research
areas
such
as
digital
platforms,
tourism
destinations,
live
streaming,
festivals
or
events,
cultural
tourism.
Furthermore,
variable
purchase
intention
dominates
studies
employing
SOR
framework.
As
result,
variables
social
presence,
interactivity,
sentiment
analysis
suggested
potential
stimulus
for
future
Language: Английский
Opening a career door!: The role of ChatGPT adoption in digital entrepreneurial opportunity recognition and exploitation
International Journal of Information Management Data Insights,
Journal Year:
2025,
Volume and Issue:
5(1), P. 100326 - 100326
Published: Feb. 3, 2025
Language: Английский
Gendered patterns in eWOM seeking and sharing
The Journal of Marketing Theory and Practice,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 22
Published: Feb. 7, 2025
Language: Английский
Why Engagement? The Role of Tourism Short Video in Driving Customer Engagement
International Journal of Tourism Research,
Journal Year:
2025,
Volume and Issue:
27(1)
Published: Jan. 1, 2025
ABSTRACT
As
a
novel
marketing
approach,
tourism
short
videos
have
gained
popularity
among
consumers;
however,
research
on
how
these
stimulate
consumer
psychological
and
behavioral
engagement
remains
limited.
This
study
aims
to
reveal
which
elements
of
can
effectively
trigger
engagement.
Based
informational
ecosystems,
resonance
theory,
stimulus–organism–response
(SOR)
this
used
SPSS
26.0
AMOS
analyze
data
from
an
online
survey
conducted
with
712
participants.
The
analysis
revealed
that
information
quality,
perceived
similarity,
decision
support
tool,
recommendation
signal,
community
atmosphere
motivate
cognitive
emotional
resonances,
in
turn
triggers
Furthermore,
the
moderates
above
effects.
These
findings
contribute
understanding
spreading
provide
valuable
insights
for
marketers.
Language: Английский
Sustainable Development Goal knowledge and higher education students’ entrepreneurial goal orientation: A serial mediation model through sustainability-oriented entrepreneurial self-efficacy and desirability
Journal of the International Council for Small Business,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 13
Published: March 25, 2025
Language: Английский
Riding with distraction: Exploring the intention and behaviour of smartphone use while riding among motorcyclists in Vietnam
Accident Analysis & Prevention,
Journal Year:
2025,
Volume and Issue:
215, P. 107992 - 107992
Published: March 14, 2025
Language: Английский
What Influences the Enthusiasm of the New Generation of Consumers to Buy Carbon Label Products? A Comprehensive Model Based on Sor and Tpb
Published: Jan. 1, 2024
Language: Английский
Blockchain-based food traceability system and pro-environmental consumption: A moderated mediation model of technology anxiety and trust in organic food product
Digital Business,
Journal Year:
2024,
Volume and Issue:
4(2), P. 100095 - 100095
Published: Oct. 28, 2024
Language: Английский